10 Lessons

About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

online business trends

Online Business Trends: What’s Hot and What’s Not in 2016-2017

What’s the value of expert predictions? In 2006, psychologist Philip E. Tetlock published an evaluation of forecasts made by 284 experts who are paid to make financial and political predictions in the book, Expert Political Judgment: How Good Is It? How Can We Know?. The verdict: The experts were less accurate than simple statistical algorithms and ordinary human beings like you and me, and they fared worse than “dart-throwing chimps.” “There is no reason for …

audience building 2016

Audience Building in 2016 and Beyond

I’m sorry to say so but, sadly, it’s true that Bang-ups and Hang-ups can happen to you. —Dr. Seuss, Oh, The Places You’ll Go! Audience builders have their fair share of Bang-ups and Hang-ups. The slow trickle of website visitors… people unsubscribing every time you send an email… blog editors rejecting your guest post pitches, if they respond at all. You’ve bought the courses. You’ve read the books. You’ve subscribed to newsletters promising to help …

guest blogging tag

How to Get Traffic to Your Blog (How I Became the Freddy Krueger of Blogging)

“Wow, Danny, you’re like the Freddy Krueger of blogging—wherever I turn, you’re there!” I received several comments like that when I started my business. The consensus seemed to be that I was everywhere. No matter which blog or website you visited, I was the cyberstalker who was there waiting for you. I didn’t mind the comment. In fact, I liked it. I liked it because it was meant as a compliment. When I caught your …

web traffic strategies

Web Traffic: Why Guru Strategies for Blog Growth DON’T WORK… and What Does!

Blogging is where it’s at, right? Whether you’re a professional blogger, or your blog is there to promote your regular business, you know that at the end of the day, your blog has one major purpose: To engage a GINORMOUS audience. That’s right. Not just big… GINORMOUS. An audience so large you are guaranteed more customers than you know what to do with. And yet, most blogs trudge along with an Alexa ranking north of …

how to make money from blogging

Blogger Money Maps: How To Make Money From Blogging

Figuring out how to make money from blogging is hard. There are a few reasons for that. The first reason is that, if you have to figure it out, then you’ve never done it before. And there’s a lot of information that you don’t have. The second reason is there isn’t one right answer to that question—but there are a lot of wrong ones! The third reason is the real clincher: if you pay careful …

online marketing trends 2016

3 Online Marketing Trends You Need to Know for Success in 2016 and Beyond

  The online marketing landscape changes so fast that your head is spinning. And the many shady and annoying marketing tactics you’re bombarded with every day only make it worse. The constant changes provide exciting opportunities for some while presenting very big challenges for others. What do they mean for you? Several bad trends are reaching the tipping point of becoming unsustainable. This is bad news for online businesses who are married to those types …

Seth Godin Was Wrong: The Trouble with “Remarkable”

Seth Godin is a pretty smart guy. He invented permission marketing, popularized tribes, and taught us how to become the linchpin of our professional environments. He also reinvented book publishing with the Domino Project. Among his many good ideas is the concept of the Purple Cow—the idea that being remarkable is the key to attracting attention and success. Well, I like Seth as much as the next guy, but in this particular instance, I think …

trading time for money trap

It’s a Trap! A Surprising Path to Stop Trading Time for Money

Do you want to stop trading time for money? Yep—you, and everybody else. Thanks to the Tim Ferrisses of the world, “not trading time for money” has become the rallying cry of people who are stuck in a job that they don’t like and want to create the freedom to quit and do something different. They say it with pride, confident that they are making the smart, strategic choice that their corporate colleagues don’t have …

book marketing lessons

8 Powerful Book Marketing Lessons

I’ve got a story to share with you today, with 8 powerful insights about book marketing along the way. This post is a bit on the long-ish side, but it’ll be worth your while, I promise. 😉 This story starts in February of 2006, when I was 23 years old, way before Firepole ever existed. That was when I published my very first book—about writing. Now, if you’re thinking that you didn’t even know I’d …

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