About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

Want to Stop Trading Time for Money? Avoid This #1 Mistake!

“Stop trading time for money.” Thanks to the Tim Ferrisses of the world, that has become the rallying cry of people who are stuck in a job they don’t like and who want to create the freedom to quit and do something different. They say it with pride, confident they are making the smart, strategic choice their corporate colleagues don’t have the guts or foresight to make. It makes perfect sense, of course. After all, …

The Product Marketing Strategies of Best Selling Toys Can Make You Money (Sooner Than You Think!)

The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product that’s perfect for your customers. We’ve picked these toys because each of them illustrates a valuable marketing lesson. These products …

2018 Marketing Trends

10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)

“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a machine… and getting a response back! That’s how quickly our world is changing. Artificial intelligence, voice-based search, augmented reality…. Those …

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On Challenge, Failure, and the Diffusion of Innovation (4 Course Building Mega-Trends)

A menacing thought sits in the back of every course builder’s mind. For some, it lurks in the shadows and only rarely ventures to the forefront, where it sends shivers of doubt down their spines. And for others, it is powerful and ever-present. It paralyzes them and keeps them from ever finishing their course, let alone launching it. It taunts with questions that cut straight to the bone: “Why would anyone pay money for this …

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The Nightmare of Business… and the Dream of What It Could Be

Your eyes open with a start. Drenched in cold sweat, you shudder, as you try to piece together the images swirling through your mind. They’re hazy, taunting you with the threat of vanishing forever. But slowly, they coalesce. You know this feeling. You were having a nightmare. Your mind frantically examines the fragments as they reassemble, looking for clues. Did something really happen? Or was it all just a horrifying dream? As it all comes …

On the Magic of Connection, Searching Our Souls, and the Humbling Devastation of Losing Your Way

Sometimes the hardest things are surprisingly simple. Not easy, but simple. We set goals, and we strive to achieve them. We work, we reach, and we stretch in the direction we’re trying to grow. Sometimes, we find greater success than we ever expected. Sometimes the goal posts move and, without realizing what happened, we just keep on chasing. And sometimes we find that, in pursuit of those goals, we’ve veered off-course, to a very different …

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How to Get Traffic to Your Blog (How I Became the Freddy Krueger of Blogging)

“Wow, Danny, you’re like the Freddy Krueger of blogging—wherever I turn, you’re there!” I received several comments like that when I started my business. The consensus seemed to be that I was everywhere. No matter which blog or website you visited, I was the cyberstalker who was there waiting for you. I didn’t mind the comment. In fact, I liked it. I liked it because it was meant as a compliment. When I caught your …

Seth Godin Was Wrong: The Trouble with “Remarkable”

Seth Godin is a pretty smart guy. He invented permission marketing, popularized tribes, and taught us how to become the linchpin of our professional environments. He also reinvented book publishing with the Domino Project. Among his many good ideas is the concept of the Purple Cow—the idea that being remarkable is the key to attracting attention and success. Well, I like Seth as much as the next guy, but in this particular instance, I think …

"Learn Anything in 20 Hours" with Josh Kaufman (Marketing Insights Podcast)

What would it mean to you and your business if you could identify one skill or ability that was missing in your business – from closing sales to working Photoshop – and learn how to do it, and do it well, in just 20 hours? I wouldn’t have believed it was possible myself – but after listening to the following with interview with Josh Kauffman by our own Danny Iny, I’m not only convinced – …