About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

The Strategy of Raising Prices (Interview with Phil Telio from Embrase)

Are you priced right? Are you charging the right amount? Is it as high as it should be? That’s a tricky question for a business to ask, and even trickier to answer. That’s why I got Phil Telio on the phone. Phil runs a consultancy called Embrase that advises major corporations around the world on their go-to-market strategy. And yes, pricing is part of it. 😉 Interview with Phil Telio from Embrase (33 minutes) Here …

Luxury Marketing: The Magical, Fantastical, Mystery… Pen? How Montblanc Saved the Pen from Obsolescence [CASE STUDY]

Ballpoint killed the fountain. Overseas manufacturing devalued the ballpoint. Typewriters – and then computers – supplanted handwriting. What a terrible climate if you’re selling pens! But what if you aren’t really selling pens? What if you’re selling class? Fame? The slow elegance of a simpler time? The unmistakeable cachet of a top-of-the-line writing instrument? Something that calls for luxury marketing? Well, then you’d raise your prices, and put them everywhere. And that’s exactly what Montblanc …

There are FOUR Ways that Marketing can Help You Make More Money…

It’s a new month, and that means it’s time for a new feature here at Mirasee. The theme of the month is Four Questions of Marketing, which are the four different ways that marketing can help your business. It’s all based on the very simple fact that the purpose of marketing is to help your business make more money. How much money your business makes is a factor of two things: Profit per Sale, and Number …

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Productivity Interview: Erin Blaskie of BSETC and ErinBlaskie.com

A few years ago, when I started doing my entrepreneurial thing, I received a Facebook invitation to “like” this girl, Erin Blaskie, the owner of what seemed to be a VA (virutal assistance) firm. Her Facebook profile was interesting, her business was interesting, her website was well done — and she was kinda cute, so I did. Fast-forward many years and I’ve watch this VA firm owner become an monster-implementer and dynamo. Every time I …

Productivity Interview: Joshua Fields Millburn from The Minimalists

One year ago, Joshua Fields Millburn and his friend of 20 years, Ryan Nicodemus, got to talking about happiness. They realized that now that they have “made it” and got what society told them would make them happy – they weren’t. So, they embarked upon a journey of shedding excess, living more meaningfully and in the process found themselves, their health and their passion. To chronicle this transition, they start the website The Minimalists, where they …

Timeless Marketing Wisdom from Shakespeare and Lao Tzu (What’s Your Unique Selling Proposition?)

Know thyself. It’s one of the oldest and wisest directives you’ll ever find. It was carved into the forecourt of the temple of Apollo at Delphi, and the same sentiment is expressed in sources of wisdom as diverse as the Tao te Ching of Lao Tzu, Shakespeare’s Hamlet, and the Songs of Solomon. If you care about marketing, you should take heed; these sources have been talked about for thousands of years, so clearly they …

The Ultimate Book Launch and Marketing Guide (and Infographic)

Last week, I officially launched my new book, with much fanfare. The launch involved a dozen guest posts on major blogs, two video trailers, special launch bonuses, and loads of reviews from people who were kind enough to look at an advance copy of the book. And while it’s still too soon to know if the book will be called a success, I’m ready to call the book launch a success; 3,504 people visited the …

Are Bad Business Expectations Killing Your Progress?

“Well, what did you expect?” It’s usually a rhetorical question, asked after you do something stupid, without foreseeing the obvious consequences. Like developing a new product that you like instead of a product that other people need, and being surprised when it doesn’t sell. Or calling your three Twitter followers a “social media strategy” and being surprised when it doesn’t work. Or building a website and just expecting people to show up. 😉 What it usually …

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Does Blog Commenting Really Matter? Should I Even Care?

Comments are down. Many bloggers would tell me that this is a big red flag; if blog commenting is down, then people aren’t engaging with your writing. They aren’t forming a community. Except that all of the other indicators disagree. Comments are down, but traffic is up. Comments are down, but your previously low subscription rates are up. Comments are down, but sales are up. And despite all the other indicators, I was worried about …

An Actual 3-Step Guide to Getting Lucky

How much of an entrepreneur’s success is a result of pure luck? We don’t talk about luck very often, but it’s always there, working in the background. Some people seem to have been born under a lucky star, and others can’t catch a break. As marketers and entrepreneurs, we do our best, and can only hope that luck will pick up the slack and carry the ball the rest of the way. All to say …