The 15 Best Copywriting Blogs All Writers Should Follow
- Willy Wood
In the ever-evolving world of digital marketing, copywriting stands out as a pivotal skill, blending the art of persuasive writing with the science of consumer psychology.
If you’re an online entrepreneur or an aspiring copywriter looking to hone your craft, diving into the world of copywriting blogs is a smart move. These blogs offer a treasure trove of insights, techniques, and strategies essential for improving visibility, connecting with clients, and enhancing your overall writing skills.
In this article, you’ll discover 15 of the best copywriting blogs that should be on every writer’s radar. From industry veterans to innovative newcomers, each blog offers unique perspectives and valuable lessons in the art of copywriting.
So, are you ready? Let’s dive in!
The 15 Best Copywriting Blogs to Follow
Before checking out the individual blogs, it’s important to understand why these platforms are invaluable. Each blog selected in this list brings a wealth of knowledge, practical advice, and industry secrets that can elevate your copywriting skills and business strategies to the next level.
Whether you’re looking to refine your writing technique, understand the nuances of SEO, or gain insights into launching products successfully, one or more of the blogs on this list are bound to become go-to resources for you.
1. Ben Settle
Ben Settle is a self-proclaimed “email supremacist.” His blog is a goldmine for online entrepreneurs eager to harness the power of email marketing to connect with clients and boost conversions.
Known for his unconventional approach, Ben dives deep into the psychology behind successful email campaigns, offering insights that are thought-provoking and often contrarian, even abrasive (for example, he’s against using swipe files and not a fan of social media marketing), but always actionable.
What makes Ben’s content truly unique is his ability to blend humor with practical advice, making complex topics both accessible and engaging. Following his blog means getting a regular dose of cutting-edge strategies, coupled with a fresh perspective on email marketing trends and tactics.
For anyone looking to elevate their email marketing game, Ben Settle’s blog is an essential resource.
Oh, and if you love the content on Ben’s blog and you’re really looking to take your email marketing game to the next level, you’ll probably want to sign up for his monthly “Email Players” newsletter.
Not sure if email marketing is for you? Check out our Complete Guide to email marketing first. If it sounds like something you’d like to pursue, Ben Settle’s blog will teach you everything you need to know to become an email aficionado.
Founded in 1997, the American Writers & Artists Institute (AWAI) is the world’s largest provider of copywriting training courses. Their advisory board reads like a who’s who of top copywriters, including Bob Bly, Dan Kennedy, and Brian Clark and you’ll find courses by Bly, Clark, and many other A-list copywriters like Ed Gandia, Heather Lloyd-Martin, and Pam Foster on the site.
In addition to all of its paid courses, however, AWAI also offers a comprehensive blog that covers a wide range of copywriting topics. This blog is a perfect starting point for aspiring copywriters, as well as a valuable resource for seasoned professionals. It provides a mix of tutorials, case studies, and expert interviews, offering a holistic view of the copywriting industry.
What sets AWAI apart is its focus on career development, providing practical tips for both freelancing and full-time opportunities in the field of copywriting. Their posts are not only informative but also inspiring, showcasing success stories and pathways to becoming a successful copywriter.
For online entrepreneurs, AWAI’s blog is a reliable source to understand copywriting’s role in effective marketing and business growth.
Launched in 2006 by the “godfather” of content marketing, Brian Clark, Copyblogger quickly became a titan in the realm of copywriting and content marketing blogs. Renowned for its high-quality, insightful content, this blog provides a wealth of information on creating compelling online content.
One reason Copyblogger is a leader in the copywriting blog space is because of the multiple A-level copywriters and content writers who post on the blog regularly. You’ll see content from Brian Clark, CEO Tim Stoddart, Editor-in-Chief Stefanie Flaxman and a number of other well-respected writers.
From SEO-friendly writing tips to strategies for engaging your audience, Copyblogger covers it all. Their articles often delve into the nuances of digital marketing, making complex concepts accessible and actionable.
And the resources you can tap into at Copyblogger go far beyond just the blog posts. Other available resources include ebooks, webinars, and podcasts.
What makes Copyblogger particularly valuable for online entrepreneurs is its focus on content that not only reads well but also drives results—be it traffic, leads, or sales. Their blend of practical advice, industry trends, and expert guest contributions makes Copyblogger a must-follow for anyone serious about mastering the craft of online writing.
If you want to learn more about what content marketing is and how you can use it to grow virtually any online business, check out our Complete Guide on the topic. With our post and all the incredible content on Copyblogger, you’ll have everything you need to win at the content game.
Copyhackers, run by top copywriter Joanna Wiebe, is where copywriting meets conversion optimization. This blog is a treasure trove for those looking to write copy that converts visitors into customers. It’s packed with actionable advice on writing persuasive, conversion-focused content.
Copyhackers excels in breaking down the technical aspects of copywriting in a way that is both understandable and applicable. The blog covers everything from writing compelling CTAs to optimizing landing pages and email campaigns.
And like Copyblogger, Copyhackers features posts from a number of top copywriters, giving you a wide range of perspectives on copywriting. In addition to the blog, the site offers a huge library of other resources such as in-depth courses on various aspects of copywriting.
For online entrepreneurs, following Copyhackers means getting access to cutting-edge techniques and strategies that can significantly boost your online conversions and ultimately, drive business growth.
5. Bob Bly
Bob Bly is a copywriting legend. In fact, publishing company McGraw-Hill dubbed him “America’s top copywriter,” and his blog is a reflection of his vast experience and expertise in the field of copywriting.
As an author of over 100 books on advertising and marketing, including The Copywriter’s Handbook and The Digital Marketing Handbook, Bly offers a depth of knowledge that is rare and invaluable to any aspiring or practicing copywriter. His blog posts are packed with practical tips, proven strategies, and thoughtful insights into the world of direct response copywriting.
What makes his blog a must-read is the blend of timeless copywriting principles with contemporary marketing tactics. This is especially beneficial for online entrepreneurs who want to learn how to craft messages that resonate with their audiences and drive action.
Carol Tice’s Make a Living Writing blog is a beacon for freelance writers and entrepreneurs seeking practical, no-nonsense advice on navigating the world of professional writing.
The blog offers a wealth of knowledge on topics ranging from finding high-paying writing gigs to optimizing your writing for SEO. Tice also offers a range of services such as coaching and consulting to help writers take their skills to the next level. And for an extra layer of support, Make a Living Writing offers a paid community group called the Freelance Writer’s Den.
What sets this blog apart is its focus on the business side of writing, providing insights into productivity, negotiating rates, getting and managing clients, and building a sustainable freelance career.
For online entrepreneurs, Make a Living Writing is a valuable resource for understanding how to effectively communicate with freelance writers and ensure that their content aligns with business goals.
Founded by Jon Morrow, SmartBlogger is one of the world’s largest websites dedicated to writing and blogging and is a highly respected authority in the blog writing and content marketing space.
The blog provides comprehensive guides, detailed tutorials, and actionable strategies for creating content that captures attention and drives traffic. Its focus on blending persuasive writing with strategic content marketing makes it an indispensable resource for online entrepreneurs.
SmartBlogger excels at teaching how to write compelling content that ranks well in search engines and engages readers, making it a key resource for anyone looking to enhance their online presence through quality blogging.
ABC Copywriting, based in the UK, offers a unique blend of practical copywriting advice, theoretical insights, and industry commentary. The site is run by Tom Albrighton, the author of four copywriting books, including Copywriting Made Simple: How to Write Powerful and Persuasive Copy that Sells and The Freelance Introvert: Work the Way You Want Without Changing Who You Are.
The blog covers a wide array of topics, from the basics of crafting compelling copy to the intricacies of tone and style.
What makes ABC Copywriting stand out is its emphasis on the craft of writing, offering deep dives into linguistic techniques and their impact on persuasion and engagement. Not only does the content offered here give early career copywriters a solid foundation upon which to build their careers, but it also provides techniques that even veteran copywriters can learn from.
This blog is particularly useful for online entrepreneurs who appreciate the subtleties of language and want to apply these nuances to enhance their marketing and communication efforts.
The Copywriting Course, spearheaded by Neville Medhora, offers a fresh, engaging take on learning copywriting skills. Known for its conversational tone and humorous approach, this blog makes learning about copywriting both fun and informative.
The Copywriting Course covers a range of topics, from crafting catchy headlines to writing effective sales pages. The practical, easy-to-implement tips are particularly beneficial for online entrepreneurs looking to create copy that resonates with their audiences and drives conversions.
The inclusion of tons of copywriting exercises, real-world examples, and case studies further enhances the learning experience, making the Copywriting Course an invaluable resource for anyone looking to boost their writing skills.
Henneke Duistermaat’s Enchanting Marketing blog is a gem for those looking to add a touch of charm and personality to their writing.
Henneke has written for top blogs, including KISSmetrics, Entrepreneur, and Copyblogger. She has also authored a number of books, including Blog to Win Business, which Jon Morrow called “…the most useful guide on business blogging ever written.”
This blog focuses on helping writers create engaging, persuasive content without sounding salesy or artificial. It’s particularly useful for online entrepreneurs who want their brand voice to stand out.
One of the most valuable features of this blog is when Henneke takes various writing examples–including David Ogilvy’s famous Rolls-Royce ad and Raymond Chandler’s novels–and deconstructs them to show you why they work (or don’t work).
The blog covers topics like storytelling in business, creating relatable content, and writing techniques that captivate readers. Henneke’s approachable style and practical tips make complex writing concepts accessible to writers of all levels.
11. Jacob McMillen
Jacob McMillen’s blog offers a unique perspective on copywriting, blending in-depth marketing knowledge with practical writing tips. His blog is a go-to resource for online entrepreneurs and marketers looking to enhance their content strategies.
Jacob covers a wide range of topics, from SEO optimization (about which he is a true expert) to blogging, from content marketing to email copywriting.
In addition to his blog content, McMillen also offers several top-notch copywriting courses that cover much more than just copywriting techniques. He teaches beginners how to pitch potential clients and get gigs and how to leverage those gigs into further writing opportunities.
What sets his blog apart is the emphasis on results-driven writing strategies that are directly applicable to business growth and audience engagement. His clear, concise, and actionable advice makes it a valuable resource for anyone serious about improving their copywriting and marketing skills.
12. Susan Greene
Susan Greene’s blog offers a treasure trove of insights from her extensive experience as a copywriter and marketing consultant. Her posts are a blend of actionable copywriting tips, marketing strategies, and real-world case studies, making her blog an invaluable resource for online entrepreneurs and copywriters alike.
Susan’s practical advice on creating compelling web content, brochures, and sales letters is especially useful for those looking to sharpen their persuasive writing skills.
For beginning copywriters, Greene offers practical advice on topics such as how to get started, how to deal with difficult clients, and how to become a successful copywriter. One super-cool feature of Green’s website is called Ask a Professional Copywriter. Here she takes questions she’s frequently asked by newbie copywriters and provides answers in a series of in-depth articles.
Her blog also delves into the nuances of managing copywriting projects, providing a well-rounded perspective on the profession.
VeryGoodCopy is a standout blog for its concise, impactful writing tips and micro-articles on copywriting and content marketing. The blog is run by Eddie Shleyner, the former copy chief for G2 and a LinkedIn Top Voice on Marketing and Advertising.
This blog is perfect for those who prefer quick, digestible content that packs a punch. Shleyner’s approach is all about efficiency—delivering maximum value in minimal words. His micro-articles cover a single, focused copywriting technique or tip each. Topics range from psychological tactics in writing to tips for crafting more engaging and persuasive content.
For busy online entrepreneurs, VeryGoodCopy offers the perfect blend of brevity and depth, making it easy to quickly learn and apply new copywriting techniques.
14. Neil Patel
Neil Patel is widely known as a master of SEO, as well as an expert in copywriting and content marketing, and his blog is a powerhouse of digital marketing and copywriting knowledge for beginners and veteran copywriters alike.
Recognized as a top influencer in the online marketing world, Neil’s blog offers in-depth insights into SEO, content marketing, and conversion optimization. His posts are rich in data-driven advice and industry best practices, making his blog an essential resource for online entrepreneurs aiming to increase their website’s visibility and engagement.
The blog’s strength lies in its comprehensive approach to marketing, providing readers with strategies that encompass all aspects of successful online marketing, from content creation to analytics.
To learn more about SEO copywriting, check out our Complete Guide to the topic.
15. Talking Shrimp
Laura Belgray’s Talking Shrimp is an outstanding resource for anyone eager to inject personality and wit into their copywriting.
Laura, known for her engaging and conversational style, offers valuable insights into creating copy–especially email copy–that’s not just effective but also enjoyable to read. Her blog is filled with actionable tips on writing authentic and persuasive copy that resonates with audiences.
She also offers a number of online courses for creating web copy, About pages, and email sequences. In addition, she co-created and co-presents the flagship copywriting course, The Copy Cure, with online business guru Marie Forleo.
What sets Talking Shrimp apart is Laura’s unique voice and her ability to turn even mundane topics into captivating content. This blog is a must-follow for online entrepreneurs and copywriters who want to learn how to make their brand voice stand out in a crowded digital space, ensuring their messages are not just heard but remembered.
Copywriting Blogs: Harnessing the Power of Words for Business Success
As we’ve explored these 15 exceptional copywriting blogs, it’s clear that each offers a unique perspective and valuable insights into the art and science of copywriting. Whether you’re an online entrepreneur looking to refine your marketing strategy, or an aspiring copywriter seeking to enhance your skills, these blogs provide a rich source of knowledge and inspiration.
By following these thought leaders in the copywriting world, you’ll gain access to a wealth of practical tips, innovative strategies, and real-world examples that can transform your approach to writing and business. Remember, the power of well-crafted words can significantly impact your online presence, audience engagement, and overall business success.
As you continue your journey in the dynamic world of digital marketing and copywriting, mark these blogs as favorites so you can quickly access them whenever you need a little infusion of expertise or inspiration. They are your allies in navigating the ever-changing landscape of online communication and marketing.