Joshua Delos Reyes Authentic Marketing

Authentic Marketing: How to Attract More Customers by Removing the Hype

Are you tempted to use hype and exaggeration, so you can cut through the noise and get your audiences to pay attention? “Double your profits in 7 days or less, guaranteed!” “The best CRM software in the world!” “10x your website traffic with just a few clicks!” If you find yourself veering towards claims like that, restrain yourself. Hype annoys prospects and customers. Up to 76 percent of survey respondents think that advertising is exaggerated and …

Isaac Jones performance

Natural Performance Enhancement with Dr. Isaac Jones

  In terms of performance, did you know that you have a ‘genetic bucket?’ Everyone does, and we don’t get to choose how much they hold. Some are bigger than others, and you can have a huge effect on the size of your children’s genetic bucket, by virtue of the life YOU live. So what’s a genetic bucket? According to Dr. Isaac Jones, your genetic bucket is how much toxicity you can hold in your …

Making Rockstar Events with Louie La Vella

When the world slams a door in your face, do you give up, or do you build your OWN door? Today’s guest, Louie La Vella, is a carpenter-type entrepreneur. Every time a door closed for him, he built another. He’s spent a lifetime in the entertainment industry, and now focuses on creating amazing events that give a one-of-a-kind experience. What’s holding YOU back from putting on an event, or being a rockstar speaker at someone …

REPLAY: BR36: Strategic Philanthropy with Tom Matzen

When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another pair to a developing country. That strategy, do good to make money, has made them incredibly successful. Today’s guest is Tom Matzen, and in this episode, he explains exactly what strategic philanthropy is, how your customers …

X engage students of online courses

6 Reasons Your Online Courses Are Turning Students Off

The global revenue earned from corporate online courses was expected to reach over $107 billion last year. This doesn’t even touch on distance learning outside the corporate training-sphere. Now, there is a right way and a wrong way to create online courses, and it’s clear that you want to do it the right way if you want a slice of the multi-billion dollar pie. If you’ve found yourself wanting to throw in the towel because …

customer service jay baer

Replay: Customer Service on the Social Stage with Jay Baer

In most of business history, customer service was viewed as a necessary evil that didn’t have a lot of repercussions if it was done poorly, or not at all. Realistically, how many people could a single person tell about their experience with you? Oh, how times have changed. In the world of the internet, customer service has become a spectator sport, according to today’s guest, Jay Baer, author of Hug Your Haters. All your interactions …

website ads

Website Ads: Easy Ways to Create a Better Ad Experience for Your Audience

“I switch on my ad blocker before I start surfing the internet.” Unfortunately for website owners, this sentiment has become increasingly common. Most people are fed up with ads, so they install ad blockers to skip over this annoyance. Research says ad blocking grew by 41% globally in the 12 months up to June 2015. Let’s face it: ad blockers mean reduced advertising income for website owners. If you monetize your websites through ads, then ad …

whale vomit kevin dubrosky

Being Whale Vomit with Kevin Dubrosky

Whale vomit is gross. But being unique, relevant, and scarce isn’t. In fact, to maximize profits, those are the three things you need. How do whale vomit and business tie together? Today’s guest, Kevin Dubrosky, reveals the secret behind success in business, and the key is to be like whale vomit: unique, relevant, and scarce. If you want to know why ‘whale vomit,’ you’ll just have to hear Kevin’s story. Discover: Why the richest of …

course creation mistakes

5 Mistakes That Can Doom Your Online Course Creation

What’s holding you back from creating your online course? Maybe you’ve been imagining all the many ways you might fail. Or maybe you’ve gotten burned when your “simple” course launch crashed. But what if you knew some of the potential pitfalls ahead of time? What if you could get your online course out of your head without any lingering fear? Before you allow your course creation dreams to fade away, read on. We’re about to …