cold email list

How to Warm Up (and Win over) Your Cold Email List

Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a list is a vital aspect of growing your business, you’re ready to commit and want to warm things up and …

course launch copywriting

Essential Copy You Should Be Writing for a Successful Course Launch, Part 1: Launching with no Audience

So you want to launch your first online course? I want to say… Congratulations! I mean it. You’d be amazed at how few people get this far. You’ve decided that you care about helping others and sharing your knowledge with the world— more than you’re scared of failure. Unlike most wannabe entrepreneurs who sit on their course ideas for years, you are determined to bring yours to life. There’s one catch, though. If you’ve been …

hemingway app feature

When to Disobey the Hemingway App and Transform Your Writing

“If you want to be a writer, you must do two things above all else: read a lot and write a lot.” -Stephen King It’s true. Reading is the best way to improve your writing. Yet, it’s slow. Reading is a long-term investment. You need to become a writer now. You can’t wait until you’ve read scores of classic novels. Luckily, there’s a way for you to  enhance your writing immediately. It’s called The Hemingway …

How to Become Creative: A Guide for Bloggers

Admit it. You have days when blogging is a chore. You’re stuck in a rut and using the same old approaches in your writing. It might even feel sluggish and downright dull. Stop for a moment and imagine how that might come across to your readers. It’s not always easy to feel your creative energy flowing but when it does, your readers see it in your writing. The question is: how can you become more …

how to get motivated 1a

How to Get Motivated When You Feel Like Giving Up

You started your dream project with gusto, but you’re just not getting the results you were expecting. You feel frustrated, disappointed, and flat. Reading about people who have made it only adds salt to the wound. Now the voices of the naysayers have grown even louder in your head: “What? Leave your full-time job? Embark on a writing career, NOW?”  “Start an internet-based business? (Or whatever other phrase fits here for you). Are you crazy?” …

Conversion Optimization Heather Baker

Conversion Optimization: How We Increased Our Conversion Rate from 20% To Over 65% In 18 Months

If you’re in business, then customer acquisition is high on your daily to-do list. It jostles for position alongside other equally important tasks, like client meetings, brainstorming, strategizing, motivating your team, and of course, caffeinating yourself. For the relatively new small business, success hinges on your ability to generate new business. Without it, you can strategize ‘til the cows come home. It won’t mean a thing. Getting new customers involves a three-stage process: Generate leads …

guest posting organic traffic 3

How To Guest Blog In A Way That Doubles Your Organic Traffic

Updated by Lexi Rodrigo Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner–check out this post for the details! We’ve updated this post, because guest blogging is still an effective strategy, and the process described here makes it fo so much faster. Try it and see for yourself! Guest blogging works best …

email marketing tips neal samudre no title

Why Don’t They Buy? 3 Mistakes That Keep Your Subscribers From Turning into Buyers

“Why don’t my subscribers buy my products?” Do you find yourself asking this question? If so, you’re not alone. You might have a decent list of subscribers, but it’s frustrating when they don’t buy from you. You present an offer, and you end up with little to nothing to show for your efforts. All the email marketing tips and optimization advice you’ve tried haven’t helped. This might cause you to blame your products or services. …