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How to Make Your Business Stand Out in the Sea of Sameness

how to make your business stand out a2

Standing out online is a challenge. Competition is fierce. Thousands of others already cover the topics you want to cover.

That said, it IS possible to cut through the noise and get noticed… but NOT while doing the same things everyone else is doing.

You have to do something different. Something that demands attention. That’s when people take notice.

Here are 6 ways cut through the noise and stand out in a sea of sameness.Click To Tweet

Here are 6 ways to differentiate your brand, cut through the noise, and stand out in a sea of sameness.

1. Differentiate on Visuals

People are visual. The success of sites like Pinterest, Instagram, and Snapchat prove it. In fact, we process visual content 60,000 times faster than words.

Your content may be similar to others in the same space, but a visually appealing website commands attention, makes you stand out, and reflects your professionalism.

For example, Feedmusic blends animation and video into a visually stunning and engaging experience. Interactive scrolling, unique usability elements, and vibrant colors combine for a one-of-a-kind website.


Credit: Feedmusic

High-quality design reflects on your brand. And when your brand is recognizable, so are you. A unique design with attractive visual content sets you apart from your competition, making you memorable.

2. Differentiate on Emotional Connection

At the most basic level, people are wired to avoid pain and seek pleasure. Typically, relieving pain is more motivating than pursuing pleasure. But you can’t solve just any old pain.

Focus on your audience’s extreme pain. The greater their pain, the more likely people are to look for help. People don’t typically go to the doctor for mild aches. They go when the pain is too excruciating to handle.

And you don’t have to be a mind reader to find your readers’ pain. The simplest way is to ask them in a short email or survey. If you don’t have an audience to survey yet, search Quora or Reddit to find what questions people are asking about your topic. Scour the comments on blogs and forums. See what people are complaining about or asking, and give them what they’re looking for.

Take Reading With RIK, for instance. The program is geared toward parents who can’t get their children to read. It works by rewarding kids for reading. A well-known children’s book is sent with a reading incentive kit (RIK). As children work their way through the books, they receive rewards that keep them motivated. They also get “think pieces” that improve their comprehension.

Reading with RIK has become one of the leading tools in getting children to read because it cuts to the heart of its customers’ pain and solves it.

Showing your audience you understand their pain will draw them in. Relieving their extreme pain will keep them coming back for more.

3. Differentiate on Value

Just creating content—even great content—isn’t enough these days. Everyone’s doing that. From your local coffee shop to the salon down the street to warehouses worldwide, everyone’s creating awesome content.

Make yours stand out by diving deep into your field of expertise. Create a case study or white paper. Write a manifesto. Amp up your blog posts with irresistible headlines and eye-catching images.

People love video. Every day, 100 million internet users watch videos online. And Syndacast predicts that, in 2017, 74% of internet traffic will be video. Take advantage of that by making high-quality videos that connect with your audience.

You can also create interactive web pages like ConcertHotels’. Interactive content engages visitors, commanding their attention. They feel involved in your site as a result.

The way you package your content is as important as the content itself. Getting creative and going deep with your content packs the punch you need to stand out.

The way you package your content is as important as the content itself.Click To Tweet

4. Differentiate on Personality

Marie Forleo. Gary Vaynerchuk. Ramit Sethi. What do these people have in common? They’re not afraid to show their personalities. In fact, they stand out because of their charisma.

Showing your personality makes your audience feel like they know you. What you say and how you say it will draw your readers in and engage them. It will help them connect with you. Find your voice, and you won’t be just another face in the crowd.  

Look at Marie Forleo. Watch just one of her MarieTV videos, and her charm draws you in. She dishes out loads of brilliant business advice with loads of personality. The result? Massive success and a horde of fans who can’t get enough.

Credit: MarieTV

Your personality is your biggest asset. There may be hundreds, even thousands, of other people in your niche, but there’s only one you. No one else is just like you—and that gives you a distinct advantage.

Your personality is your biggest asset. Click To Tweet

5. Differentiate on Consistency

Consistency is crucial. It builds trust and credibility. People are drawn to brands that are familiar, and consistency leads to familiarity. Consistency is not just about displaying the same logo and colors. It’s also about using the same tone and personality across all channels, from your website to social media, to email marketing.

Consistently creating content is essential, too. Not just any content, though, but high-quality content, as I mentioned above. Creating thought-provoking, consistent content will help you build a loyal following and establish you as an authority in your niche.

Cleveland Clinic is a perfect example of consistency across the board. Not only is the brand recognizable across mediums due to clear brand guidelines, the content marketing team regularly publishes quality information, posting three to five times a day on their blog and six times per day on Facebook.

The result? Within 18 months, their blog exploded, going from 200,000 to 3.2 million monthly visits. With more than 4 million monthly visits, the blog is one of the world’s most-visited health care destinations. And their social media numbers are enviable with more than 550,000 Twitter followers and 1.5 million Facebook fans.

Consistency not only builds trust and loyalty, it also spurs momentum and engagement. You’ll get an edge over your less consistent competitors, and your business will grow.

6. Differentiate on Uniqueness

To really stand out online, you need to do what none of your competitors are doing: something unexpected, interesting, and unique. When you do, you stir up your audience’s curiosity. But don’t do something different just to be different. Your uniqueness should be meaningful to your audience.

Figure out what your competitors are missing. Are they neglecting a market? Are they missing out on providing a service? Find the gaps and fill them.

Look at Virgin America’s website, the first ever responsive airline website. Inspired by video games and mobile apps, the website comes off as playful, taking the stress out of booking flights. Whimsical avatars, sleek icons, and modern imagery turn booking a flight into an enjoyable experience.

Not only is it different from every other airline website, users can book flights twice as fast, making it “remarkably useful.”

Credit: Virgin America

Credit: Virgin America

When you do what no one else is doing, you virtually eliminate your competition. Research your competitors and come up with a unique solution no one else is offering.

When you do what no one else is doing, you virtually eliminate your competition.Click To Tweet

Standing out online isn’t easy, but it can be done. You just can’t do it by doing what everyone else has done. Blaze your own trail, use your unique voice, and give your audience a remarkable experience.

What about you? What can you do to stand out in the sea of sameness?

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