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Check Website Traffic: Can You Handle Your Website Visitors? (Don’t Blow It!)

Someone finds your site. It’s their first time there, and they don’t know you.

What happens next?

Are they already looking for the “back” or “close” buttons in their browsers?

OR Are they looking for where they could join your email list?

Which would you prefer?

“But I can’t control where they land on my site…”

Well, that’s not quite true, and even less significant; it doesn’t matter where visitors come to, you want them to subscribe, right?

In this video we’ll look at two opt in landing pages, and a normal blog post that gets a lot of traffic.

You’ll see what you can do to easily get more subscribers without getting more traffic…

Where Do You Say “Hello”?

Do you know which pages your visitors are most likely to come to when they see your site for the first time? You can check your website traffic.

Is it your home page? A specific landing page? Some blog post? An about page?

In a few weeks, in the next landing page optimization post, we’ll talk about home pages.

But now let’s look at a couple of opt in landing pages, and a blog post that gets thousands of views every day. And specifically, what would get more people to join the email lists on these pages.

(Check out the Online Conversion Video Course)

And don’t forget to check the pages critiqued in the video:

Getting More Subscribers without More Traffic

The reason anyone subscribes to your email list, is that they believe they’ll get some value from doing it.

Your site’s primary goal is to communicate that value.

In the last landing page optimization post I explained some of the basics more clearly. But this time around I wanted to stress the idea of communicating the value.

Here’s a simple guideline you can use:

1. Your Headline’s Purpose

Your headline’s purpose is to make the reader understand they can gain something from reading more.

You can use questions, if you’re sure you can ask a question that truly speaks to the reader.

An easier headline to write is a promise headline. Its idea is to tell plainly what the reader can ultimately gain.

Check out my 101 Headline FormulasΒ if you want more ideas that you can use to easily write attention-grabbing headlines. (And the landing page is a good example as well πŸ˜‰ )

2. The First Paragraphs

The first paragraphs need to make the reader feel like you’re only concerned about their goals, aspirations, fears, problems… (This applies to video’s script as well.)

Don’t use the word “I” even once in the first paragraphs. This “rule” can easily be broken, but there’s a high risk. If you’re not sure you know what you’re doing, just don’t use that (black) magic word at all.

The readers are generally NOT interested in you. They’re interested in their own lives. So, write about them, not yourself.

3. Make the Value Obvious

No one will ever say, “It was just TOO easy to understand what I’m going to gain if I subscribe.”

Don’t tell people to “just subscribe”. Tell them to “get [great benefit of the subscription]”.

Want Some Help?

Leave a comment with a link to a (landing) page you’d like to make better. I’ll reply with some ideas on what you could do…

About Jason Fonceca

Jason "J-Ryze" Fonceca (@ryzeonline) is a positive badass, shedding light on taboo topics to help game-changers ryze past plateaus. He's been featured on LauraRoeder.com, FirepoleMarketing.com, and Technorati.com. Get more "Sexy Success" from him at Ryze Online.

26 comments

  1. Ruan | HighTechNovation says:

    Hi Peter,

    I have thoroughly enjoyed this post and the video as well. I attended Danny’s webinar on “How to create an audience-driven business” earlier this afternoon and it helped me to identify that I need to build that list and then build those relationships before I even start thinking of selling them anything.

    So my first objective is to do a video opt-in landing page. I recently started with video production so that’s no problem. My problem is writing the copy for the landing page. Now I could go and get something like OptimizePress but I’d like a custom page that one can either opt-in or enter the site through there.

    Could you give me a resource where I can learn how to construct this page, from the tech side through to the actual content? Or even a high-converting video landing page template you know of?

    1. Hi Ruan,

      You can get custom pages by either coding them yourself or getting someone to do that for yourself.

      In other words, I haven’t seen any really good templates that would necessarily work :/ The only one I could recommend is Premise, but it has some limitations…

      Fortunately customizing a WordPress page template to work as a landing page isn’t too difficult. If you need help with that, send me an email πŸ™‚

      -Peter

  2. Simon Duck says:

    Since adding a new design to my website I have been very concerned with the rate at which I am getting users to subscribe and stay around on my website. For the last couple of years I have been sending users straight to my blog, as that was my homepage, however with the new design I have now got a little landing page. The mention of not saying ‘I’ in the first few paragraphs stands out a lot, mainly as my whole blog is directed at me ha. I may look into this one!

    Regards,
    Simon Duck

  3. Kim says:

    Thanks, Peter! It is always such a treat to see your expertise at work. I am most grateful to you for sharing how to make my page work better for me!

  4. Piers says:

    one technique useful on sites wanting to ask for extra info (like the second example) is to just ask for the email first, and then ask for more information on the thankyou page, or in the followup email. This way you get the higher conversion from asking for less info, but also by the time you *do* ask for more information, they’re already subconsciously committed and in a pattern of saying yes to you.

    1. Hey Piers,

      That’s a good point. There are several ways how to do that. One surprisingly effective one is to first ask people to answer some really simple question (for example, “Is fire hot or cold?” and give them two options) and then ask for an opt in. That works because people start interacting on the page…

      Another way is on the lines of what you described. Send your existing subscribers to pages where you offer them something extra, but they need to give you some additional details (like name, address, interest, etc.).

      Regards,
      Peter Sandeen

  5. megan ( User Karma: 0 ) says:

    Amazing post, Peter.

    This is really useful, easy to implement stuff, especially the reminder about “you” not “I.” Thank you!

  6. claire says:

    great post – totally clear info which I need to have a good think about. I am also rethinking my website at the mo, so any tips you have would be amazing!!!

    many thanks for such a simple and clear post!

    1. Hey Claire,

      Thank you πŸ™‚

      I didn’t at first realize that the first post was a welcome message… You could make it more clearly separate to draw attention to it. The content of it is good, it’s just that it looks like a blog post.

      Is your (first) goal building an email list? I can give a few more ideas when I know what you’re aiming for πŸ™‚

      -Peter

  7. Coach Comeback says:

    This is a perfectly “timeless” post. I am in the middle of totally redesigning my message and my landing page. I know my message has not always been clear but the amazing Jason Fonceca from Ryze online has been working with me personally as well using some of these exact same principle that you have just mentioned.

    If this is only a small sample of your video course… I am already in! You can check out my “landing page” and let me know your thoughts.. although I am rewriting it as we speak to use some of the valuable nuggets I just learned.

    1. Hey,

      The large graphic is great; and Jason’s fingerprints are clear πŸ˜‰ It’s intriguing enough to get you to watch the video…

      Overall the page has just one problem: its structure isn’t clear.

      Do these 5 things and you’ll see a difference:

      1. Change the header area. On a landing page the header should be as simple as possible. Basically that means taking away the navigation links and the search box and the quote next to the title.

      2. The first headline is so small that it doesn’t draw attention. And you could consider changing the font, size, or color to further differentiate it.

      3. The big graphic captures your attention immediately. So, the text before it doesn’t stand a chance. You could just take it away…

      4. The opt in box says, “Did you like this article” though it’s not on a post page. An opt in form tailored for that page would convert more.

      5. The book widget at the very end of the page feels out of place.

      What do you think?

      Regards,
      Peter Sandeen

      1. Coach Comeback says:

        Great tips Peter. I changed the color of the first headline.

        I dont have custom fonts on this theme… or rather, I am not sure how to change them just yet.

        I also do not have an custom page templates so I have no idea how to get rid of the navigation on this landing page. I used to use woothemes and it had custom pages for different types. So if you know how to remove the header please let me know.

        I changed the optin box to say ” Do you want to see a Dramatic change in your life”

        I removed the footer widget. It was on every page/post on the site. But you are right. Totally does not fit at all. Let me know what else I could do! =-) Thanks again for the critique

        1. Hey,

          The page looks better, but I’d do something about the header.

          Handling it with Genesis framework (which you appear to use) is a bit tricky, but if you’re serious about conversion, send me an email; I can help you with that πŸ˜‰

          It isn’t a huge job to create a custom page template that strips down the header to basics… And there are a few other customizations that would make the template work even better as a landing page.

          Let me know what you think. I can just point you to the right direction if that’s enough πŸ™‚

          – Peter

    2. Dean Phillips says:

      Jason seems like a true rock star, I haven’t worked with him but I can tell he would be a great guy to work with, hyped to see what you get up to.

      1. Coach Comeback says:

        You should really reach out to him Dean! He is amazing. He helped my crystallize a project in 30 minutes I had been working on for 3 months! And his graphic designs skills are phenomenal! He created my manifest found on my about page above!

        He also the first one who told me about Peter Sandeen! Put those two together and you have an unstoppable force for whatever you are looking to create. TRUST ME! Can’t go wrong with a team like that. And if you are here, on Firepole Marketing, then that means Danny already gives his stamp of approval =-)

        1. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

          Gentlemen, Dean, Coach… if I wasn’t so ridiculously confident (cocky :P), I’d be blushing.

          Thank you so much, and Peter, I love that you critiqued Alden’s No Excuses here πŸ™‚

          I just want to say again you absolutely CRUSHED IT with my landing page. I wanna share the tribute I wrote to you here with an in-depth case study if any of you are thinking of getting his landing page wisdom: http://ryzeonline.com/who-you-are

          This is an epic testimonial and will show you exactly what’s up – I changed RyzeOnline’s landing page 3 times from scratch this year, and Peter really helped me nail down the latest version.

          1. Hey Jason,

            Danny’s the one who suggested Alden’s page… Credit where it belongs πŸ™‚

            And it was a fun addition as individual posts are so different from dedicated landing pages.

            Something quite different coming next month… πŸ˜‰

            -Peter

            PS. The reason Jason’s page works, is that he works. I think most people wouldn’t have put the work in…

          2. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

            Hahah… I’m not surprised at all. I shoulda known πŸ™‚

            Can feel a really uplifting, pure, powerful community forming here, and Alden fits nicely πŸ˜‰

            And credit where credit’s due, Peter’s landing page tips rock. the. world.
            πŸ˜›

          3. Dean Phillips says:

            You are welcome man, I’ve been thinking to myself lately that you have an insane landing page, it’s incredibly creative which is something I dig, does that page do the best vs the forms on other pages?

          4. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

            Thanks man! So glad you’re feelin’ it!

            That’s really nice to hear, I poured a lot of love into it.

            Yeah, Dean, it has really high conversion as long as the lead isn’t totally blind and untargeted πŸ™‚

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