Email marketing is enjoying a resurgence.
With a lot of focus on SEO and social media, the humble email was in danger of being overlooked as a major marketing tool, but now marketers are realizing the significance of this medium. There are 4 billion—yes, 4 billion—email accounts around the world, and counting.
It’s little wonder marketers and businesses are looking at ways to utilize the potential of email. There are pitfalls like bounces, problems with email servers, and full inboxes, but it’s about paying attention to the small details and ensuring your email passes each of the tests along the way.How do you make the most out of email marketing? This infographic shows you:Click To Tweet
So how do you make the most out of this powerful marketing tool? We’ve have created an infographic covering the following areas:
- Impact of strategic email campaigns
- How to build your email list
- Importance of personalization
- Automating your email – Enabling you to send trigger emails
- Making your emails mobile-friendly
- Updating your email list, remove any inactive or invalid email addresses
- The ROI on email marketing
As you can see, it isn’t rocket science. The key is to be responsive to the interests of your customers, and keep emails relevant and personal.
Have shoppers abandoned a cart? Send them an email reminding them of their incomplete purchase, guide them through the process and maybe offer an incentive.
A customer hasn’t visited your site in a while? A nice, simple message from the CEO saying “I miss you” can be powerful
These gestures can all be personalized, fully automated, and inexpensive to achieve.These gestures can all be personalized, fully automated, and inexpensive to achieve.Click To Tweet
Also, remember that timing is important. What’s the point of sending an email at 11 pm when people are only just going to bed or are already there? Send it at 11 am instead, when people are at work, focused, and attentive.
Email marketing is an incredible asset for your business. Consider everything we laid out in the infographic and do what’s right for your business or company. Do some research and, yes, look at your competitors.
What are they doing that works? And what isn’t working so well?
Checklist: Email Marketing Best Practices
Download and print your checklist.