Quick—what can be as horrifying as going to The Upside Down dimension? As satisfying as annihilating a pack of Demodogs? An adventure with more twists and turns than Stranger Things? Yup, it’s the road to business success. As an entrepreneur, you must take great big leaps into parts unknown, parts unnerving, and parts uncertain. At Mirasee, we certainly didn’t know what to expect when, in October 2016, we piloted the ACES Club, the most ambitious …
Written with inputs from Danny Iny, Mirasee founder and CEO, Lizzie Merritt, Director of Education, Hanna Woodside, coach, and Diane Holmes, Evangelist. You feel lied to, deceived, betrayed. They said it would be easy and fast. But making money from selling online courses has been anything but. Instead, you’re exhausted, discouraged, disillusioned. You’ve poured your heart and soul into creating your course. You’ve done the research and people said they wanted it. But when you …
This much is clear: when it comes to actual teaching, online courses get a failing grade. For starters, the completion rates are dismal. In MOOCs (Massive Open Online Courses), only 7%-15% of students complete the courses. Is it because they’re free and people take free stuff for granted? But even in paid online courses at the University of Phoenix, the average graduation rate is not much better at 17%. And if students aren’t even consuming …
Imagine you were about to climb Mt. Everest. Aside from training physically, gathering your gear, and hiring a good Sherpa, you would probably learn as much as you could from the experiences of others. You’d connect with other people who are planning the same trip, to compare notes. You’d learn as much as you could about the experiences of others who’ve succeeded—or tried and failed—to learn from their mistakes, anticipate and avoid the common pitfalls, …
You’re about to discover how to create an online course. Not just any course. Certainly not what passes for an “online course” these days. But a great course. … An online course that delivers transformation and not just information. … An online course people will actually pay you for. … An online course you enjoy teaching. Sure, you could get away with an ordinary online course. You might even make money with it. But do …
What’s it like to be an online course creator? That’s the question we wanted to answer when we did the first State of Online Courses survey in 2015. In the span of 3 surveys, we’re already seeing some shifts among course creators. Here’s what we found in our latest survey of 707 online entrepreneurs: Tl;dr (Too Long; Didn’t Read) 1. More respondents than ever before are creating online courses, and they’re becoming more mature: Fewer are …
Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently …
No less than 700 wanted to get in. After a stringent screening process, only 200 went through the doors. Every two weeks, those who didn’t deliver had to leave. It was a test of commitment, determination, and drive. But only the most steadfast could stay. When the dust settled, 124 were left standing. They survived. They won. It sounds like something straight out of a reality TV show. But, no, it wasn’t Survivor or The …
“How will I sell my online course when I don’t have a mailing list?” This is one of the most common questions we get from aspiring and new online course creators alike. Even those who have an audience and mailing list eventually find themselves having to reach new prospects. That’s why we’re always on the lookout for new and effective ways to help you, dear reader, to get more exposure and build your audience. …
Who does content marketing? Nowadays, depending on how big your team is, content marketing can be a DIY task, outsourced to freelancers, passed on to an agency on retainer—or a little of each! All of those players are part of the content marketing ecosystem. The infographic below shows the results of surveys among those who carry out content marketing: agencies, employees, and freelancers. It reveals: the most popular types of content that agencies create for their …
