Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently …
Quick—what can be as horrifying as going to The Upside Down dimension? As satisfying as annihilating a pack of Demodogs? An adventure with more twists and turns than Stranger Things? Yup, it’s the road to business success. As an entrepreneur, you must take great big leaps into parts unknown, parts unnerving, and parts uncertain. At Mirasee, we certainly didn’t know what to expect when, in October 2016, we piloted the ACES Club, the most ambitious …
No less than 700 wanted to get in. After a stringent screening process, only 200 went through the doors. Every two weeks, those who didn’t deliver had to leave. It was a test of commitment, determination, and drive. But only the most steadfast could stay. When the dust settled, 124 were left standing. They survived. They won. It sounds like something straight out of a reality TV show. But, no, it wasn’t Survivor or The …
“How will I sell my online course when I don’t have a mailing list?” This is one of the most common questions we get from aspiring and new online course creators alike. Even those who have an audience and mailing list eventually find themselves having to reach new prospects. That’s why we’re always on the lookout for new and effective ways to help you, dear reader, to get more exposure and build your audience. …
Did you know: In 2016 there were 55 million freelancers in the US—35% of the US workforce! If you’re one of them, then you’re in good company. And freelancing won’t go away anytime soon. Some highlights from this infographic: Over 2 million people in the United States joined the freelancing workforce in 2016 63% of freelancers do so by choice, not because they were forced into it 79% of freelancers say freelancing is better than …
Who does content marketing? Nowadays, depending on how big your team is, content marketing can be a DIY task, outsourced to freelancers, passed on to an agency on retainer—or a little of each! All of those players are part of the content marketing ecosystem. The infographic below shows the results of surveys among those who carry out content marketing: agencies, employees, and freelancers. It reveals: the most popular types of content that agencies create for their …
While we don’t recommend online learning marketplaces as a long-term platform for independent online course creators (here’s why), they are a good way to get your feet wet. There’s very little technical knowledge required, so if that’s the only thing standing between you and your first online course, then a learning marketplace may be the solution for you. The other advantage is that there’s no cost for you to use these platforms. The only cost …
Who would’ve expected guest blogging to get so controversial? Once, it was all the rage in online marketing. And then, bloggers began claiming that it doesn’t work, it’s not worth the effort, and we should all do something else. They even have numbers and charts to prove their point. As always, we at Mirasee don’t get easily swayed by fads. Things are rarely black and white. And often, the answer to a question isn’t a simple …
So you want to build your email list… but you absolutely don’t want to do any guest blogging. I get it. Maybe you’re one of those people who hate to write. (I don’t understand how anybody could hate writing, but I won’t judge you.) Maybe you’re a terrible writer. And you can’t afford to hire a ghostwriter. Or maybe you’re a terrific writer, and you love to write (yay, you!), but you just don’t have the …
If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into your YouTube channel? For one thing, it boasts over 1 billion users who watch millions of hours worth of video every day. And many of them are highly engaged. They comment. They share. They like or dislike. No wonder, seemingly ordinary people, just like you and me, have become YouTube celebrities, earning millions of dollars from …
