About Megan Dougherty

Megan Dougherty is an alumnus of Mirasee and is passionate about online education, small business and making a difference in the world. You can find out what she's up to and how side-hustles will take over the world at PayingforLife.com.

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Guy Kawasaki on His Latest Book: APE (Fireside Chat with Danny Iny)

Today is a special episode of the Fireside Chats with Danny Iny, where we’re going to be interviewing one of the most well-known and prolific writers and marketers working today, Guy Kawasaki about his new book: APE! (or Author, Publisher, Entrepreneur) You see, we’ve noticed how many of our readers and listeners are interested in, writing a book – if they haven’t written one already! And with all of the changes in the publishing industry, …

Social Media Strategies to Help you Master Your Online Engagement

We spend a lot of time on Mirasee telling you how important it is to find your absolutely perfect ideal customer, and build a relationship with them. It’s a pretty smart way to get your business going. Finding them can be challenging – but it’s almost always worthwhile. Social networking is one of the ways we do it, and almost everyone has at least one of the “biggies”: a Facebook account, a Twitter account, A …

Let the Great Online Scavenger Hunt Begin!

(The Scavenger Hunt is over – but you can check out the results right here! – This post still has the list and rules, so if you’re interested in how the whole thing worked – read on!) Come one, come all – because the Great Online Scavenger Hunt is about to begin! I know you want to get going right now – but you must bear with me for a few moments at least – because I’m …

How to Start and Run a Mastermind Group: Interview with Dov Gordon (Fireside Chat with Danny Iny)

Okay, let’s face facts: no matter how smart, talented, or effective you are, it often helps to have a second, or third or fourth opinion. Hence today’s Fireside Chat, all about mastermind groups. This one’s special, though – instead of just me and Danny riffing on the subject, Danny interviewed Dov Gordon, the man who organized the mastermind group that Danny has been a part of for the past year and a half. It’s a …

Kicking Off the New Year With a Bang – Project ABC Update

Happy New Year everyone! I guess it’s almost cliche to talk about how crazy the holidays are, so I won’t get too into that – but I will say here and now that I will, if at all possible, never move houses in the week between Christmas and New Year’s directly before a product launch and while trying to start a business ever again. I will just say no. Suffice it to say, I spent …

Hiring Strategies: How Danny Iny Built the Mirasee Team

Long ago in days of yore, a young baker wanted more out of life than flour and dead fruit. She consulted Craigslist, and noticed an ad looking to hire an Entrepreneur’s Assistant. Could this be it? She wondered. Could this be an opportunity to use that third of a business degree, and sadly untapped creativity? It turned out that it was! That was the first time I’d ever seen any mention of Danny Iny – …

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Tim Ferriss On How To Market A Book

Today’s episode of Fireside Chats with Danny Iny, is a special treat: an interview best-selling author Tim Ferriss about his new book, the Four Hour Chef. He and Danny explore marketing, book launches and how to get the most out of your audience. Tim Ferriss has previously launched two internationally acclaimed books to resounding success, and he shares the techniques that he considers the most important to planning and executing a successful book launch. Always …

Is "Pay With a Tweet" an Ethical Marketing Practice?

Note from Megan: You may remember a few months ago we ran an “ask the reader” guest post by Fiona Tankard. It was a huge success. Tons of people offered amazing insight and value- the comments section just lit up like a city at night. So instead of writing a long detailed post about an interesting topic, I’m going to ask *you* to do it. (This is a new feature we’re trying out, so give it a …

Creating a Nation of Coffee Drinkers: Starbucks [CASE STUDY]

Sometimes an idea is too new, and the world just isn’t ready for it yet. But other times, the right idea at the right time can cause an industry to explode. Well, it doesn’t explode overnight, exactly, but every new company trying out a new idea has the potential to be absolutely astounding. Pinterest. Twitter. WordPress. Starbucks. What all of these companies have in common was that they created new markets for themselves by giving …

Surviving the Death of a Customer Base: New Market, Old Spice [CASE STUDY]

Old Spice had a problem. Their customers weren’t leaving them for a competitor, cutting back on luxuries, or trying home-made alternatives to aftershave. They were, quite literally, dying off. Yep, that’s right. Old Spice had such extreme customer loyalty and branding power that their customers used their aftershaves – and other products – right into the grave. Unfortunately, not too many new customers were taking their place. Younger potential consumers associated the brand with retirement …