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The Ultimate Guide to Social Media Content Success

Ultimate Guide to Social Media Content Success

This post is a finalist in our Ultimate Guides Contest. Show your support for this, or any of the finalists, by commenting, sharing and joining the conversation!

Social media can be a phenomenal tool for building your audience, connecting with new people, and growing your business. Just one important thing – it only works when you are consistently present, engaging with your audience, and giving them content they will love.

Depending on your industry and target market, this means posting at least once a day on Facebook and five times a day or more on Twitter. And we haven’t even started talking about Pinterest, Google+, and all the other options. But coming up with content many times a day, every day, can be an overwhelming challenge. Don’t worry, this guide can help!

Read on to discover the six types of content you should be creating on a regular basis, how to make it work in a practical way that won’t suck up all your time, and what will get your fans to love (not just like, but love) you.

Creating a Framework for Content

When we communicate in real life, we have all sorts of shared common cues with the person with whom we are communicating. Shared common cues are things like the place we are together, body language, tone of voice, time of day, etc. Even on the phone, we can often overhear background noise.

On social media we lack these shared cues. So instead, we tend to post whatever is top of mind for us, the poster. Hence all the pictures of what we are eating or drinking, or the thing right in front of our nose.

This is why sitting down at the computer and trying to think of what to post is a terrible idea!

Without planning ahead you most likely you will not be thinking about what your customer is thinking about on social media.

So what to do instead?

Create a Framework

Just like stretching a canvas gives you a place for a great painting, having a framework for your content allows you to open up your creativity and connect in whole new ways. And yes, this works in any niche and with any type of audience.

The framework consists of four parts:

  • Goal-based posting
  • Using tools to support your social media
  • Creating content based on post types that resonate with your audience
  • Using your “live” time to engage, take advantage of trends, and connect in real time

This is going to take some planning on your part, and a little time up front. The good news is that once you get the ball rolling, this will actually take less time and yield more results over the long term.

Step 1: Know the Goal

Effective use of social media requires that you have a goal in mind. Don’t be surprised if social media feels like a waste of time when you are posting content without an idea of what the desired response is. Each and every single piece of content should be for a purpose within the framework of building relationships with your audience.

Most of the time when people talk about strategic content creation and setting goals, they are talking on the macro level. What are the big picture goals? Some examples are: growing your fan base, increasing sales, or improving retention.

This is an important part of creating strategy. As such, there are several good resources that delve into this topic.

However, people often overlook the equally important step of thinking strategically around each individual blog post.

People reading your post is a wonderful first step, but it doesn’t get you very far. Reading all day means nothing to you if it does not lead to a deeper relationship with your audience. What is the action you want them to take?

Boiling your goal down to click-through rates and impressions is only half the equation here. There are so many more actions, internal and external, that you can guide people to make.

We will discuss the eight specific goal options and specific examples in step three.  For now, make the shift to thinking of social media as an active back and forth conversation of mutual expression and action instead of another broadcast medium. In other words, social media is more like the telephone and less like television.

Step 2: Pick Your Tools

The good news is that you don’t have to do this alone. There are many tools available to help you be consistent with your content. Here are a few that I love.

Content Scheduler

Every day, I talk to people to whom the concept of a content scheduler is completely foreign.  Hence, a quick definition is appropriate here. For those of you who already know what a content scheduler is, just skip ahead to the next section.

It is impossible to be on every social network all the time. There may be times that you have something important to say and you won’t be able to post in real time. Or, you want to be posting valuable content when your audience is online, even if you aren’t.

This is where a content scheduler comes in.

It allows you to post content that will go live on your social media profiles at a later date and time. Be careful not to use this as an excuse to avoid live conversations. You still need to check in on a daily basis (we will talk more about this in a bit), but now you can have that consistency no matter what life throws at you.

The other advantage to using a content scheduler is that you can think about your content in a more connected and big picture way. Each post becomes part of a larger conversation, which is easier to do when you are creating the bulk of your content at the same time.

BufferApp.com

BufferApp for Social Media

There are many different content schedulers out there. While everyone has their favorite scheduler, including HootSuite, I could not do what I do without BufferApp. Here are some of the things I love:

  • You can schedule content fast. Unlike other schedulers that require you to pick a specific time and date, Buffer allows you to add content and it will add it to the next available pre-scheduled time. You can also schedule to multiple platforms at the same time when appropriate. A word of advice here: do create unique content for each platform that you are on for best results.
  • Schedule content for specific days and times when you need to.
  • Built-in analytics and coordination with other useful tools such as Tweriod as well as the browser plugin that lets you post cool stuff to Buffer whenever you see it.
  • Just like Mirasee, BufferApp as a company has a strong focus on doing more than just selling. They value a great customer experience, transparency in their business practices, and are overall just a great company.
  • There is a free version you can try out (though this is one of those situations where I think it is definitely worth spending the $10 a month to get the premium version).

Content Curators

Swayy.co

Swayy Social Media Content

Swayy.co is a great site to see what is already trending in your circles, as well as to get new news and articles relevant to your areas of interest. Connect two social media profiles for free (there is an upgrade if you find you need more) and Swayy.co sends you an e-mail each day with articles you might want to check out from across the web.

LinkedIn.com

Yes, LinkedIn is a social media network. But, it is also so much more! One of the most overlooked parts of LinkedIn is the Interests section.

LinkedIn Pulse App

Go to the link that says “Pulse” and you will get to choose influencers, types of content you are looking for, and publishers. Then LinkedIn will create a news feed just for you with some of the best and most influential sources in your industry.

Google Tools

Sometimes the best things in life really are free. While most people just use Google for searching, there are many other ways that you can find relevant content on Google. How many of these are you taking advantage of?

Google.com/Trends

Google Trends

What if, instead of posting a random comment, you could post about the things that people are already talking about, excited about, and interested in? You can! Finding what is hot and trending is what Google Trends is all about. By checking out the top charts, you can look at the top trending searches or look for individual content areas relevant to your audience.

Google.com/News

Google News
Did you know you can customize Google News? Just click on the gear image on Google News and you will get all kinds of personalization options about now only how much of each topic you want to see, but even adding your own personalized topics so that you can stay on top of what is going on in your industry.

Google.com/Alerts

Google Alerts

Don’t want to think about checking the news all the time? Get news updates delivered directly to your e-mail inbox by setting up a Google Alert. It is always a good idea to set one up for your name and business name to see what people are saying about you.

But, you should also set up alerts for keywords that are important to your industry, so that you’ll be among the first to know about new developments. For example, I have an alert set up for the word “Facebook.”

Technorati.com

Technorati

Want to find the top blogs in your industry? Check out Technorati’s top 100 lists. No matter what niche you are in, you can find relevant websites to follow and places to get more information.

Content Creation Tools

BeFunky.com

They are not joking when they say that they’re the world’s best photo editor. Or at least the best free one!

BeFunky Worlds Best Photo Editor

BeFunky is super easy to use, even for the not technical business owner. You can spice up your images, add text, and even make a new Facebook Timeline Cover image easily with this tool. And it is totally 100% free!

Amazon.com

Okay, this is really less about Amazon and more about looking outside the web for some of your content creation. Even though there are tons of free quote lists online, one of the best buys I ever made was a $3.99 Kindle e-book of 3,000 quotes. I use it all the time.

Reading can give you so much inspiration, and going to hard copy sources can sometimes help your content be fresh and new. Plus, it’s less likely your audience has heard the same thing from ten other people already.

Skitch.com

Skitch by Evernote

Use Skitch to take a screen shot and then mark it up. This is perfect for tutorials, to illustrate a point, or simply as an alternate way to create your own images for your posts.

Unsplash.com

This one is so amazing, I almost don’t want to give it away! But after all, this is the ultimate guide.

Unsplash Free Photography Background

Unsplash.com is a site that gives you high resolution, totally free, use-them-for-anything-at-all photos. These come in handy with that book of quotes. Put the two together with Befunky.com and make magic!

Step 3: Create Your Content

Analyzing thousands of posts has led me to believe that good communication (whether in real life or online) will almost always fall into one of the following eight categories:

1) Inspire – Give your audience something to aspire to, get excited about, or be in awe over. Some of the most shareable content on the web is inspirational. This content goal encourages good feelings about you and your brand by association, and is likely to help spread your organic reach.

Example 1: Quotes.

People love a good quote. Hearing from the great minds of humanity lifts our spirits and pushes us to do and be more. This is one of my favorite and most successful types of social media content. The key is to find quotes that match your niche and overall business strategy and are appropriate for your audience.

Example 2: Encouragement.

Your audience is dealing with a pain point. At least they should be, if your business is going to thrive! Solving that problem is the purpose of your business.

But sometimes people don’t want to hear solutions.

Kim Garst Twitter

In that moment, they just need encouragement that everything is going to be okay. Just like the stereotypical supportive boyfriend who listens and encourages instead of always jumping straight to problem solving. Sometimes it can be great to just offer a “you can do it!” or “I know this is hard right now, but I am totally here for you” with no strings or buy buttons attached.

2) Engage – Get your audience to take some kind of immediate action such as commenting, sharing, or retweeting your content. Make this kind of content easy, obvious, and enticing.

Example 1: Fill in the blank.

Rivka Kawano Question of the Day

These are a great question variation that makes it really easy for people to respond. Plus, there is something compelling about filling in that blank space.

Example 2: Should we make this?

Holy Clothing Fan Survey

Want to know if people will buy your product or program? Ask them before you make it! Remember to keep the question to a simple yes or no for best results. Also, this tactic is best used when you know that your question is reaching enough people to get good feedback.

3) Reward – Every relationship includes rewards. Make it worth their while to be in a relationship with you. Rewards are completely free with nothing asked for in return. It can be as simple as saying thank-you or as complicated as giving away a free piece of content with no strings attached.

An important note: many people confuse this strategy with promotional posts (things such as contests or freebies your audience can sign up for). Rewards are a free gift from you to your audience with no expectation of action or return.

Example 1: Say thank you.

Firepole Marketing Twitter Thank You

Never underestimate what a big deal it is to tell people thank you, for even the little things. It is an important part of relationships offline. The same is true online.

Example 2: Welcome the newcomers.

When you first meet someone they are sizing you up. Make that initial connection count by saying hello. But don’t fall prey to setting up an automated “thanks for following” message. For this to really work, you need to take the time to mention something you have in common. If you don’t have anything in common (not yet, anyway), use their name.

4) Entertain – Don’t forget to make your audience laugh! And of course, the audience that plays together stays together.

Example 1: Caption this.

Pat Flynn Caleb Wojcik Funny Photo Caption

Do you have a funny photo? Let your audience in on the fun with some caption action. Remember, not everything has to be about a contest or have a winner. Just getting people involved is meaningful.

Example 2: Games.Author Sensei Team Play with Audience.jpg

What does your audience love to do? Can you make a game out of it? Trivia questions are fun on some platforms. Quick easy exercises like this writing game are another. Use your imagination! How can you play with your audience?

5) Understand – You can only improve your content by getting to know your audience better. When you seek to understand your audience through your posts, you get a chance to peek into their lives, thoughts, and feelings. A lot of social media ends up being one way, with you sharing your thoughts but never hearing from your audience. This is far from ideal. Healthy relationships are a two way street. Give your audience a chance to be part of the conversation.

Example 1: Which one do you like best?

Joe Kawano Preliminary Artwork

Just like doing A/B tests on your website, sometimes showing people options that you are considering is the best way to get feedback. As a bonus, it also shows them what you can do without a sales pitch. Usually, these types of posts are most useful when used with images.

And remember, it doesn’t always have to be for a product. You can ask them which new profile image you should use or which title they like better for your blog post. Or, you could follow the example of our local weatherman, who asks for feedback on what tie he should wear on air each day.

Example 2: Questions.

Tammy Jo Asking Questions

Asking questions is one of the most important elements of getting your audience to talk back to you. Make your questions simple and fun to answer. You can use questions to get insights into what people are looking for when they work with you or buy your products or services.

Tammy Jo Engaging Audience

You can also use questions to simply be conversational or give people a chance to talk about themselves.

6) Connect – Social media is social, not just all business. This is true regardless of your industry. So share a little bit about yourself. If you have a team, share a little bit about your team, too! Candid pictures, fun goings-on, and sneak-peeks are all great ways to connect on a more personal level.

Example 1: Happy holidays!

Mari Smith Happy Independence Day

Most people remember to post on their major holidays. But do you check calendars for your audience in other parts of the world that might be celebrating something else? And don’t forget the quirky, off the wall holidays that might be particularly relevant to your niche! (Example: National Donut Day.)

Example 2: Backstory

Chris Ducker BackStory

Don’t be afraid to share where you have come from and some personal details about your life:  how you were feeling at a particular point in time or even your challenges and failures. These make you real to your audience and lets them know that it is okay for them to make mistakes too.

7) Educate – What does your audience want and need to know more about? Become the resource that they turn to again and again, and you will have a special place in their life.

Example 1: Tips Video

Marie Forleo Tips Video

Anytime you can add more levels to the interaction on social media, do it! Video is one of the most powerful ways to add another level, since people can see your face and hear your voice. And of course, they’ll get great info too!

Example 2: Best articles around the web.

Lori Ruff Share Great Content

All your work to find great content that you did with the content curation tools in step two will now come in handy! Spread the love and share the most helpful content with your audience.

8) Promote – Now that you have taken the time to do all of the above, you have earned the right to do some promotion too. The key is to do this in such a way that you still keep your audience top of mind and connect with them in a real way, rather than pushing something on them that is not a good fit.

Example 1: Your own content.

Jay Baer Shares Blog Post

There are things to promote other than just stuff to buy. Sharing your free value proposition to get people to sign up for your e-mail list is one example. But it can be as simple as sharing your latest blog post too. It is amazing how many people forget this basic step!

Example 2: Buy this.

Gary Vaynerchuck Sales Offer

Yes, it is okay to ask people to buy stuff from you on social media. Always balance these types of posts with other goals and post types. Let people feel like they have a chance to be part of something great, rather than being pushed into something that maybe isn’t right for them. Nobody likes to be forced.

Step 4: Real Time Connection

Last, but most definitely not least, you need to get online and actually have conversations. Since you are now doing the bulk of posting your major content ahead of time with BufferApp <wink>, you can focus your time on the next step of real time connection.

This looks a little different depending on the platform, but here are a few ideas:

Facebook

  • Respond to comments and messages
  • Comment on other relevant pages
  • Like and share great content from others

Twitter

  • Participate in a live Twitter chat
  • Retweet the best posts from others
  • Live Tweet based on trending hashtags
  • Follow new people
  • Start conversations with individuals you want to get to know better

Pinterest

  • Repin photos that appeal to you
  • Comment on others’ pins
  • Follow new people

Google+

  • Join the conversation on relevant communities
  • Circle new people
  • Comment and plus one on posts you resonate with

LinkedIn

  • Read and participate in group discussions
  • Read and comment on news and content
  • Give someone a recommendation or endorsement
  • Ask for a recommendation
  • Send an inbox message to someone you haven’t connected with in a while to say hello

Once you have taken all these steps, it’s a simple matter of rinse and repeat! Consistent effort over time is essential to social media, just like anything else you do for your business.

What’s Next In Social Media?

Social media is not going anywhere. Those who become successful with social media will have an incredibly unfair advantage in building an audience. Just like letters, the telephone, and e-mail, social media is simply another tool for connecting with others. The more we can learn to use our real world social skills in this new medium, the better our online relationships will be.

About Rivka Kawano

Rivka Kawano is a social media coach and author of the upcoming book "What To Post." What to Post covers more than 80 additional ideas for creating social media content. Rivka lives in Michigan with her 3 boys and loves baking chocolate chip cookies and brewing the perfect cup of tea.

96 comments

  1. Eric Bryant says:

    I’ve probably gotten more ideas out of this one blog post than any I’ve ever read, EVER!! Chock full of ideas. And you’re right about Unsplash. I can see why you were hesitant not to let the cat out of the bag! Awesome post!!!

  2. Jahnavi says:

    I really love this post. The information in this article is really unique and useful for me. After reading this article, I think I have some ideas for myself.

  3. Hi Rivka,
    Your words had me so enthused that I’ve taken three pages of notes. Old school style – with a pen. You are so generous. Thank you. Your encouragement has set me up for the day – and beyond. Have a great week!

  4. David Wilson says:

    Congratulations on your third place win in the guides contest!

    I am really glad you won a place because I missed your excellent guide on the way through and have now had the privilege of reading it and sharing it. Thank you for a great read.

    1. Rivka Kawano says:

      Thanks David! I am so excited and thankful for the win – there was some tough competition with a lot of other great posts!

  5. Nannette Lewis says:

    What a Godsend!

    Shortly after the rise of the internet I was somewhat social in chat rooms and so forth but after concerns came along about privacy I became a social recluse basically. Fake name, birth-date, private surfing, the whole works.
    Fast forward to today when I am trying to fight for support for abused, neglected and disabled dogs. In order to do this and do it well – I MUST be able to go from Social Recluse to Social Butterfly. Tall order. So I have been reading this and that and trying to learn but I just couldn’t figure out what I should be doing when..how to package it, what steps to follow. I just got more confused and discouraged but no where near quitting because I will NOT quit. My cause is important to me.
    Along came this “Ultimate Guide to Social Media Content Success” and.. YOU did it. The Light bulbs
    finally started going off in my head. This Guide will be printed, tacked to what I call my “wall of progress” , and will become tattered from my use of it as a step-by-step tutorial promoting my cause.
    It will be one of the single most important things that will ensure my success.
    I’ll bet you didn’t know when you wrote this that it would save the lives of a bunch of down on their luck dogs but it will and I THANK YOU FROM THE BOTTOM OF MY HEART! Nannette Lewis.

    1. Rivka Kawano says:

      Wow Nanette, thank you SO much! You just gave me goosebumps. If you ever have questions implementing feel free to look me up and send me a question. I am always here to help. 🙂

  6. Eugenia Park says:

    Goodness … I must be really out of it — have not considered social media … but just e-mail … as I don’t know where any one finds the time to get into social media … But from all your pointers … it’s just mind boggling to connect with others in these ways!!!

    1. Rivka Kawano says:

      Social media is used by 73% of adults in the United States now, and that number has grown every year for the last five years. It is an amazing way to connect with people and grow your business. 🙂

  7. Elliott J. Scott says:

    Great guide! I’ve read many and this one certainly ranks as one of the better resources out there.

  8. Joe Kawano says:

    Hi! Love that you included some tips about Pinterest… I’ve been wondering about that for a while!

    1. Rivka Kawano says:

      You might also want to check out Melanie Duncan as she has a lot of great Pinterest specific resources. 🙂

  9. Steven Browning says:

    Thank you for posting an interesting article on social media. There were some thoughts on how to get to know your existing audience, but if you’re targeting a specific audience, how does profiling your audience play into tactics on creating content?

    1. Rivka Kawano says:

      Thanks for the great question Steven! Knowing your audience is definitely important. Know what is important to them, what they are searching for, and what problems they are encountering, and create and schedule content that helps them find solutions right when they need them.

      In real life we have the context of the physical environment that we share when communicating with others. When online we have to do some thoughtful putting ourselves in the other person’s shoes so that we can relate to the context the are/will be in when they read the post. That extra level of connection makes a huge difference.

      I would also say don’t be afraid to try different types of content and see what resonates. Then do more of that. 🙂

  10. Zach T says:

    I feel like you just saved me hundreds of hours of reading and research on how-to marketing! This is a grea tool! I just added about 10 new bookmarks to my resource bank! Thanks Rivka!

  11. This is the most comprehensive and easy to understand article I’ve seen in a while. Following this guide will absolutely boost your social media effectiveness and enhance your online presence. Thanks for writing this one, I’ll be sharing it with everyone I know!

  12. Pat Miller says:

    This post is different from the many that urge and cajole about the MUST of social media. Rivka, you’re a great hand-holder. Though I will start small, the clear steps and abundance of examples and resources help me feel like I CAN be successful with social media. This guide is going to my Kindle so it’s readily available as I learn. Thanks for laying it all out for me!

    1. Rivka Kawano says:

      You definitely can be successful Pat! It is great to say that social media is a must, but a lot of people don’t have a road map how to get there. Glad that this will help you take some steps. 🙂

  13. I have searched high and low for an advanced social media guide. This title of “The Ultimate Guide to Social Media Content Success” surely IS the ‘ultimate’ but it goes beyond: it looks out for YOU, and YOUR future to capture abundance. There are SO many tips, ‘secrets’ and value-added insights on here, it might be soon called, “THE Social Media Guide For Achieving Abundance!” Bookmark it, save it, review it multiple times: this guide is surely going to turn heads! Thank you for your generosity!

    1. Rivka Kawano says:

      Thanks Sherrill! Creating a system so that it is not overwhelming is so important. Just take it one step at a time and you will get there. 🙂

  14. Syreeta says:

    Wow! VERY informative! I didn’t even know Twitter and Google could do such things! This is a very rich nugget of information Rivka! It gives me more than enough to start with and tweak some things I have already been doing:-) Thanks for sharing:-)

    1. Rivka Kawano says:

      A lot of people think social = Facebook and miss out on great opportunities on the other platforms. So glad that this broadened your horizons Syreeta. 🙂

  15. This is one hell of an article – bookmarked and sent to Kindle! It’s so filled with fantastic ideas that I expect I will be referring back to it on a regular basis.

    Many thanks for sharing this!

  16. Hanne says:

    As is always the case with your articles, this was well done and full of wonderful information, Rivka! I’ve shared on Facebook and Twitter, and have printed it out as well! 🙂 Thanks for all this wonderful information I can use to promote my business!

  17. Rivka, what an amazing post! I have read loads of “ultimate guides” to social media content creation and they nearly all leave out the one key ingredient which you have built into this post at every step. So many people concentrate on the analytics, techniques and the gadgets completly missing out the most important part – it is “Social” media. Here you have made it abundantly clear that at each stage we need to assess what our audience wants and give it to them. There ae loads of great ideas here.
    The inclusion of this consideration is what transforms this post from a guide to content into a guide to success!

    1. Rivka Kawano says:

      Thanks so much Martin! I really appreciate your comment! Find me on Twitter @RivkaK and I would love to connect. 🙂

  18. Anna says:

    Once we created #gotomyprice hash tag on twitter and we started to use it, we found out that our traffinc increased for our website(gotomyprice.com).

    Anna

    1. Rivka Kawano says:

      Anna,

      Creating a hashtag can be helpful. Just remember that you will only get as much traffic through that as the quality and breadth of your network, so focus on building great content and connections overall first.

  19. Jawad Khan says:

    Wonderful post Rivka!

    This is easily one of the most useful posts I’ve read on Social Media.

    Thanks for putting in so much value in one post.

  20. David says:

    One of the BEST social media articles I have read all time! Great job Rivka, keep up the great work. Truly appreciate all the time, effort, and value you put into this post. Those who give much receive much!

  21. Dan says:

    Hi, as a newbie at blogging, your post was a God send. It’s really the ultimate resource. I will keep coming back to it for reference since it has so much to offer. Thanks a lot, cheers!

  22. Karen says:

    The Skitch thing won’t download. I watched the little ad on the site, but once I am in Evernote account, I don’t see where to add Skitch….I so need a personal tutorial here. LOL

    1. Karen says:

      Okay, I figured it out…you have to have Evernote premium ($5/mo) to use the Skitch…at least I think I figured it out.

      1. Rivka Kawano says:

        Unless they have changed something recently Skitch has always been a free program. Try looking in the App store for the Skitch app. 🙂

  23. Karen says:

    Okay, another question: This swayy thing: does it automatically place the articles on twitter, FB, OR do I get a chance to review them first, and then place on social media the ones I want to?

    1. Rivka Kawano says:

      Thanks for the questions! Swayy just curates content, meaning that it shows you a list of articles that you might like based on your preferences. You get to pick what you want to share with your audiences though. 🙂

    1. Rivka Kawano says:

      Great question! Hopefully this is a feature that Weebly will add in the future. At this time they allow you to write content ahead of time, but not schedule it to post automatically. BufferApp is a great way to schedule your content that has already been posted live though. 🙂

  24. Wendy says:

    Wow! I never thought of social media that way before. My eyes have been opened. I will work harder to be more comfortable with the ones you mentioned. I will start with one at a time though so I won’t freak myself out. Thanks so much.

    1. Rivka Kawano says:

      That comment just made my day Wendy! Thanks so much. 🙂 And I agree, start small and build. If it is manageable then you will keep it up. In social media as in most things consistent effort over time is more important to getting results than big bursts infrequently.

  25. To paraphrase a great essaying, some blogs are meant to be skimmed, others read, and the very few re-read, savored and treasured. This is such a post. I’ve already re-read some of it twice. But then, knowing the work Rivka does – having worked with her, I’m not surprised. Nailed it, again!

  26. Lynn Silva says:

    SUCH an awesome post! I don’t think I was even half way through with it and was already excited about the tools you talked about. Your expertise and writing style not only kept me engaged, but got me excited about improving my Social Media strategies. This one is definitely a keeper. Thanks so much! : )

  27. Annie Sisk ( User Karma: 0 ) says:

    Great stuff, Rivka! One thing about Google Alerts your readers might wanna know about: It may be going the way of Google Reader. Alerts in the last month are reportedly sketchy for many users – personally, I haven’t noticed any drop-off or weird scheduling glitches for any of my alerts but thought I’d pass it along!

    1. Rivka Kawano says:

      Thanks for the heads up about Google Alerts Annie. I haven’t seen any change on my end either, but it will be something to watch. I will be on the lookout for alternatives. 🙂

  28. Wow! this is the best Ultimate Guide yet! This is going to take some serious study, but I’ve already found some great stuff. Thank you so much. I also passed the Firepole email on, to help someone else.

  29. Jacqueline Mary says:

    I am just getting started out on social media and I was wondering what the essentials are! I really need to keep this post on file. I also needed to know how to create images in a professional way and this was helpful.

    1. Rivka Kawano says:

      So glad it was helpful Jacqueline! Let me know if you have any questions and I am happy to answer them. Someone else may have the same question. 🙂

  30. carlos Rodriguez says:

    Rivka, Super extra good post! Very clear instructions on how to rock on social media. I’ve sent it to my kindle as I found it very valuable.
    Is there any chance that you sent some choco chip cookies for your audience too?
    Carlos 😉

    1. Rivka Kawano says:

      Carlos – Maybe that would be a good pre-order bonus to send a box of chocolate chip cookies too? 😉

  31. jane gardner says:

    Rivka,
    This is the ultimate guide to social media! I have taken workshops on social engagement and it never had the advice here that you are giving away! I will share this and sign up to get your Book and keep you in my circles. I am launching my own business so your guide is just in time! Great advice about sending it to Kindle so I’ll try that so I can read it thoroughly.

  32. Jennifer Rodriguez says:

    Wow! Wow! Wow! I have never seen such an excellent and comprehensive guide about posting content on Social Media and I read stuff about Social Media all the time. I even get email from so-called “experts” but have never seen anything as comprehensive as this beofre and I love the way she explains the whole framework concept towards posting content and the examples that she gives are great! I have seen many of the posts she shows as examples. I don’t know. What more can you say about a well-spoken great guide to social media? It speaks for itself. I’m blown away by what this woman has written.

  33. Sandra says:

    This is such a great “Pillar” post that I am sending the text to my Kindle so that I can read it at my leisure! The tips here are very doable but it probably makes sense to concentrate on just one or two. I particularly like the idea of Unsplash! Just one question – is Buffer restricted to Twitter?

    1. Rivka Kawano says:

      So glad it was helpful Sandra! Start where you are comfortable and work up from there. Once you have it as a workable system it gets easier to manage.

      Buffer is a tool that works for Twitter, Facebook (pages and profiles), LinkedIn, and Google+ pages along with a couple others. And definitely get the browser extension so you can add to your Buffer with a couple clicks whenever you find something interesting.

  34. Lisa ( User Karma: 0 ) says:

    Oh wow. I’m so excited to check out all these resources. I just recently discovered Buffer and became instantly addicted, but I haven’t even heard of MOST of these. Unsplash and Swayy sound fabulous.

    1. Rivka Kawano says:

      Lisa – thanks for the comment. Buffer is a verb in our team now. 🙂

      Glad that there were some new ideas. Have fun!

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