35+ Best Marketing Tools for 2022 (HubSpot, Ahrefs & More)
- Jeanette Martin
Looking to save time and streamline more of your online business?
Whether you manage leads, keywords, or a team, you know the value of using digital marketing tools to simplify your day. One tool optimizes your team’s workflow. Another schedules your social media posts and another automates customer relationships.
Most importantly, all these tools free you from repetitive tasks so you can focus on growth and stay ahead of your competitors.
To give you an edge, we’ve gathered over 35 popular digital marketing tools here. Some are free, some paid. Some may already be a part of your marketing toolkit, while others will be a welcome addition to solve a pressing problem holding back your team. One thing is certain, they all have the potential to ramp up your business’ marketing and productivity.
To help you find which marketing tools are most relevant for you, we’ve arranged our top picks in categories.
Ready to discover the best marketing tools for 2022?
Then let’s dive right in!
35+ Digital Marketing Tools for 2022
Customer Relationship Management (CRM) Tools
1. HubSpot CRM
Hubspot CRM is a free tool that helps you organize and manage customer relationships via a centralized platform. Team members from sales, marketing, and customer service can all access customers’ data to understand and serve them better.
For example, reviewing a customer’s profile helps to personalize the email you send them. Automatically adding that email to a customer’s history allows easy retrieval by other team members in the future.
Sales teams can then use customer data to gain insights into what customers want so they generate a more effective marketing campaign.
Zoho’s CRM offers an array of marketing services.
For one, it simplifies lead generation. You can capture a business card with Zoho’s Card Scanner app and push it straight to the CRM, or integrate live chat on your website to engage prospects. Also, be sure to make use of Zia, Zoho’s AI conversational assistant, to predict which leads will convert to sales.
A unique touch is its fully customizable and “no-code” drag and drop editor, Canvas, which your team can use to customize a template to suit your needs and taste.
Zendesk Sell is a CRM software for sales teams to boost productivity and deliver a better customer experience. Easy access to data ensures the team makes decisions based on facts.
The tool’s Smart Lists feature lets the team segment and filter leads on the go so they stay focused on the best opportunities. And capturing data is automatic and integrated which means that support desk reps inform sales when a customer asks about new products.
In addition, full sales pipeline visibility and real time forecasting updates prevent surprises at quarterly company reviews.
Pipedrive is a CRM used by over 95,000 companies in 179 countries.
With Pipedrive, you can replace spreadsheets with reports customized to your unique business needs and track KPIs and relevant data on visual dashboards so your team quickly catches and responds to trends.
You can also follow individual, team, and company-wide metrics on interactive displays, monitor progress towards sales goals in real-time, and share live dashboard links with external stakeholders.
On top of this, Pipedrive’s blog, community, and academy add extra guidance with tutorials, guides, and courses.
Salesmate CRM gives the sales team more time for making sales by automating the workflow.
With this tool, collaboration for the whole team is built in. All customer touchpoints are integrated and available to the team, while messages and emails for support and sales are coordinated in one place.
Salesmate’s advanced sales automation and sequencing helps to eliminate repetitive tasks and save you time in the long run. As an added bonus, you can send texts and make calls in over 90 countries, which means you don’t need to buy separate calling software.
Search Engine Optimization (SEO) Tools
Ahrefs tools ensure the right keywords are being optimized on your site to rank well on Google.
The tool Keyword Explorer helps you know what your customers are searching for, while Site Explorer gives you an edge by seeing what your competitors are doing well.
You can optimize your own website to get more traffic with the Site Audit tool, and Content Explorer allows you to be on top of the current content that’s buzzing in your industry.
Claiming to be “the world’s largest database” with 20 billion keywords, SEMrush is a complete marketing suite. It offers data-driven recommendations on content marketing, social media, SEO, advertising, and market research for your website.
With SEMrush tools, you’ll uncover opportunities to get more backlinks to your site and to optimize your content through analyzing the content and keyword strategy of your competitors. You can even watch your rivals’ social media presence and see where they get a mention.
8. Keywords Everywhere
Keywords Everywhere is a free Chrome/ Firefox extension to access keyword data while you search. By presenting the data in one place, Keywords Everywhere saves you time switching between sites.
Let’s say you’re wondering if your audience typically searches for a certain keyword. You begin by typing it into Google, YouTube, or Amazon, and Keywords Everywhere allows you to see the data on that keyword’s historic search volume, cost-per-click, and the competition data in real time. You’ll see “People also search for” and “Related” keyword data right under the Google search bar.
The goal of Ubersuggest is to direct more traffic to your site. The free Chrome extension tool works when you search on YouTube, Google, and Amazon.
Ubersuggest analyzes what your competitors are doing in terms of keywords and content. It also gives insights and graphs relating to search volume, cost-per-click, and trending keywords, plus long-tail keywords. See Facebook and Pinterest shares and domain scores for your rivals.
Using this data, you can choose relevant keywords that you can rank for when creating your own content.
Project Management Tools
Trello is a free and popular online visual tool that allows a team to set up and see their project’s workflow at a glance.
From tracking tasks to managing a project, Trello makes coordination easier for both small and large teams.
Here’s how it works. You create a board for each project and invite team members. You can create your board using preset Trello templates (for example, “to do, doing, and done”) or you can custom design one if you choose. Cards represent each task and can be moved around and given due dates, which ensures everyone on your team knows what tasks they need to accomplish and by when.
Todoist is a productivity tool to declutter your personal and professional life.
It allows you to start the day with a list of priorities and reminders to be sure you focus on what’s important. You can use the Todoist templates to structure projects, such as cooking at home, writing a book, or keeping accounts.
In addition, you can connect Todoist to Dropbox, email, calendar, and files to keep your work together, and set visual productivity goals to celebrate your tangible progress. And be sure to link the app to all your devices to stay organized wherever you are.
Slack is an online tool that centralizes a team’s communication.
Conversations and files on a topic are kept in one channel, which makes it easy to search the conversation history, and share your knowledge with the team. You’ll never lose an email or file because everything is automatically saved and secure on Slack.
You can be on top of when you get notifications and whether you’ll respond in real time or on your schedule. And you can even set up video, voice calls, and screen-sharing from right within Slack.
Asana is a project management tool that enables a work team to keep an eye on the big picture while also mapping out every detail of its projects.
With Asana, you can plan and track everything from marketing campaigns to remote work, streamline workflow processes, and create forms to save time.
You can also collaborate within the team on a shared calendar to hit deadlines, as well as use Asana templates for creating a new hire checklist, setting an agenda, or developing a marketing strategy plan.
Best of all, Asana can also track and manage team members’ workloads!
TrueNorth is a growth marketing platform that aligns and focuses a team, and simplifies marketing into 4 elements:
- Decide where the team is heading.
- Prioritize ideas to scale effectively.
- Track ROI and budget on one timeline.
- Apply insights to future decisions.
The tool offers a Graphs model and stress-test strategies, and “Ideation sessions” to cut down on meetings with asynchronous input from the team and a focus on ideas that move the needle.
Forecasting, planning, experimenting, and reporting combine in this one tool to efficiently move the team toward a clear goal.
Content Creation Tools
WordPress is the world’s most popular website building software, which allows you to build a site, blog, or app for free (you pay for hosting separately).
It’s mobile friendly and gives you freedom to customize designs. 55,000 plugins mean you can craft your site to meet your business’ needs. Whether you want to add an online store, improve your site’s SEO, or add contact and purchase forms, you’ll find a plugin to do it.
Over 60 million people use WordPress and even create online courses on the platform.
Canva allows non-designers to create beautiful images for social media posts, newsletters, logos, and presentations.
The free version offers thousands of templates, photos, and graphics.
You can also upgrade your team to CanvaPro to increase your creative output. Create templates the team can work on with customized fonts, colors, and logos to keep your brand consistent.
With Canva, it’s easy to add animation, access over 75 million premium images and videos, and resize photos for any platform. Start with one of 450,000 professionally designed templates and tweak it to reflect your unique business.
GoogleDocs is a free browser-based word processor that lets you securely create, edit, and share documents in real-time from any computer.
Anyone on the team can add comments and suggestions to a shared doc, making collaboration a breeze. The SmartCompose feature gives grammar and spelling suggestions, allows you to voice-type, and even translates if needed.
Google Docs seamlessly integrates with the rest of GSuite, so you can respond to comments via Gmail, search Google Drive for images and content, and embed Google Sheets charts right into your Doc. Most importantly, auto-save ensures each version of your content is retrievable!
Venngage is a tool that simplifies making infographics, reports, and data visualisations from templates.
With Venngage, you can condense technical or complex information into a visual format that’s engaging and simple to understand.
Import data directly from a csv file or Google Sheets and create polished marketing and training materials, social media posts, and client proposals.
You can also simplify strategy sessions with Venngage’s mind map and diagram templates, and add a professional touch to your presentations with business icons and quality stock photos.
19. Hubspot Blog Topic Generator
Hubspot Blog Topic Generator is a free tool that generates ideas to write about on your blog.
When you need help coming up with ideas, enter some words into this topic generator and get a week’s worth of custom topics. The algorithm chooses topics that are both search-friendly and interesting to your audience, and it also creates engaging titles for the posts.
You can repeat as often as you want with new keywords, access a template, and end up with a year’s editorial calendar and a beginning SEO strategy.
Social Media Tools
Buffer is a social media management platform that analyzes, monitors, and optimizes your business’ social media presence.
With Buffer, you can easily create, schedule, and publish posts and Instagram stories. Tailor posts to suit different social media channels, add Canva images, and schedule delivery for appropriate time zones around the globe.
From within the Engagement dashboard, you can categorize, and respond quickly to the most important social media comments. Analytics informs you about what content is most appealing to your customers, generates reports, and shows where to focus your time.
Buzzsumo identifies the most engaging content, outreach opportunities, and influencers on Instagram, Twitter, and the web so you can create in-demand content.
With a simple search, you’ll find the trending stories and content for any topic. You can track back in time and keep an eye on competitors. BuzzSumo crawls the web and tracks forums, Reddit, Amazon, and Q&A sites to help you make data-driven decisions as to what engages your audience.
With Buzzsumo you can find the authors, Facebook pages, and Twitter influencers who matter in your niche.
Iconosquare is a social media analytics, management, and scheduling platform.
You can set up multiple social media profiles for different brands, monitor them in one dashboard, and visualize the important metrics by setting up customized reports.
Iconosquare also lets you plan social media content and ask colleagues for feedback and approval before you post. Preview your feed on Instagram and schedule your first comment (with hashtags) in advance.
You can even schedule reports of competitors’ social media profiles to stay on top of their performance and stay relevant with your own content.
Audisense is audience intelligence and analysis software that helps you identify and target the right audience for your business.
Through market research, Audisense finds the audience that matters most to you. It uses machine learning to understand what the customers care about and how they connect with each other. “Influencer identification” discovers who the audience listens to and the mindset of different audience segments.
Then, using these insights, Audisense creates actionable strategies to better engage audiences across many channels both online (focused on Twitter) and offline.
SproutSocial is an all-in-one platform for social media managers, marketers, customer service, and business strategists to ensure social media serves your business.
SproutSocial’s Smart Inbox brings all social channels into one feed so you can monitor messages and engage with customers quickly. Sprout’s Listening tools report consumer trends, analyze tastes, and let you learn from customer conversations.
To create engaging posts, access a central multimedia library and publish posts across all channels automatically and simultaneously. SproutSocial’s reporting templates gauge content performance, strategy, customer care, and competition.
Email Marketing and Lead Nurturing Tools
25. Campaign Monitor
Campaign Monitor makes email marketing easy and automatic.
Professionally designed templates allow you to create beautiful emails that look great on any device. Select a template and customize with a drag and drop email builder, no coding required!
You can lock sections in to retain your branding, so anyone on the team can easily customize for a marketing offer, newsletter, new product announcement, or event promotion.
Engage with your audience better by sending automated emails that send the right message at the right time.
Mailchimp is an email marketing tool with over 16 million users. It also offers website building, landing pages, and ecommerce integrations such as Shopify.
You can design your email from scratch or tweak one of Mailchimp’s 100 templates. Autoresponder options allow you to customize and automate a series of follow up emails. Interactive graphs and reports show bounce rate, click-through rate, and other metrics to motivate you to continually improve your email campaigns.
As Mailchimp syncs with Facebook, your new subscribers will also see your ads on Facebook automatically.
Saleshandy is a suite of tools that increases effectiveness of cold email outreach campaigns.
The tool makes sure emails don’t end up in spam by timing the delivery of emails, personalizing content, and sending from your own account. Creating an automated stream of emails with personalized subject lines increases engagement.
Tracking email replies and link-clicking gives you insights into audience interest, which allows you to spend your time on warmer prospects with sales potential.
ConvertKit is an email marketing tool designed for content creators such as authors, bloggers, course creators, and artists.
The tool helps you to create landing pages and opt-in forms to share ideas and engage followers. Email templates make it easy to send your list personalized emails with content they need. By sending consistent and quality emails, you build trust and nurture your audience.
With ConvertKit you can design a sales funnel so that you offer your digital products at the exact time your readers will be ready for them.
Clearbit optimizes your customer interactions with data-driven business intelligence.
Its tools give real-time fresh data on prospects, including how often they’ve visited your site and even whether they recently changed jobs. It allows you to turn anonymous web-traffic or an email into a person or company profile.
Your sales and marketing teams can personalize interactions to match a customer’s job role, company size, or 100+ data points that Clearbit collects.
In short, Clearbit’s tools excel at doing the customer research for you.
Marketing Automation Tools
Marketo is a B2B marketing tool to streamline marketing engagement and workflows and “make the complex buyer journey simple.”
Through behavior tracking, Marketo identifies your best prospects and helps you convert them to customers. By offering complementary products that customers need via channels they prefer, Marketo increases customer engagement.
Automated marketing campaigns allow scaling of your business while analytics help you quickly see which approach is most impacting the bottom line. Knowing who your hottest prospects are means more success in closing the sale.
Omnisend is an ecommerce email marketing platform that automates emails, SMS, and web push notifications to save you time.
Pre-built workflows allow you to send a series of friendly welcome emails when someone signs up. And if a customer fills a cart without buying, Omnisend sends an automatic SMS reminder. Plus it confirms an order and updates the customer when the product ships.
With Omnisend, you can split test the audience and send special offers to certain customers. Reports measure which workflow performs best so you know what to optimize.
Drip enables automated marketing across multi channels for ecommerce.
Using pre-built customizable templates, you can set up a campaign of email, SMS, and popups to engage your customers.
Drip uses real-life behavior cues to trigger communication, and recognizes when a key action occurs at the store like a customer viewing a certain product. As a result, recommendations mean customers are shown other products they’re likely to want.
Automation also means that your welcome and win-back email and SMS campaigns run in the background while you sleep.
33. HubSpot’s Workflows
HubSpot’s Workflows is digital marketing software to set up automated workflows of emails, product offers, and tasks.
Craft a targeted email campaign and create a workflow using the simple visual interface. Then set up triggers and conditions which automate the right email to go to the right customers at the right time. This automatic segmentation saves time and customizes each buyer’s journey to respond to their preferences.
With HubSpot’s Workflows, you can measure the success of your emails, adjust, and scale.
Data Reporting and Analytics
34. Google Analytics
Once you add the code to your website, you’ll find out how your customers are engaging with your site, content, and products through Analytics’ extensive data reporting.
Google’s machine intelligence helps you to make sense of the data. You can see whether a certain Google Ad or keyword speaks to your audience and if it’s worth continuing your current social media campaign.
35. Google Search Console
Google Search Console is a free tool that analyzes the performance of your website in Google Search.
It answers questions like: What are the popular queries customers search to find you? Is your site mobile-friendly? Is Google seeing and showing the freshest view of your site? You can even discover what sites are linking to yours and which pages get the most views.
Google Search Console also troubleshoots your site and alerts you to any potential issues.
36. Digital Marketing Tuner
Digital Marketing Tuner is a free tool that cuts to the chase with how well you’re doing with marketing.
You enter data about your site into their survey, including website traffic and email open rates. Then wait for a report to tell you whether it’s your lead generation or content that’s crying for your team’s attention.
Along with the customized recommendations you’ll get access to free tools and resources to help make informed choices towards more effective marketing.
Databox is a dashboard tool to bring all your performance data into one place so you can easily track and visualize progress.
By integrating all the most popular metrics into one dashboard, Databox allows everyone on your team to get an instant overview. Customize a template to show your team the current data from your marketing tools, for example, Facebook, Instagram, Google Ads, and Paypal.
You can view the dashboard on any device and set alerts when certain metrics change so you stay on top of performance.
Choose the marketing tools made for your business
Ready to take back some time and optimize your marketing?
This list of digital marketing tools arms you with knowledge. You now know about more tools to improve every aspect of your marketing. No doubt some will excite your team and give you an edge on the competition.
Will you first optimize your email marketing, content creation, or project management? Or test-drive a new analytics software to keep your pulse on what’s working?
All you need to do is take action. Start with whichever tools promise to simplify your marketing strategy and watch your business skyrocket.