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50+ Marketing Tools To Help Your Business Grow (2023 Update)

  • Jeanette MartinJeanette Martin

Updated by Tara Malone

Looking to save time and streamline more of your online business?

Whether you manage leads, keywords, or a team, you know the value of digital marketing tools to simplify your day. One tool optimizes your team’s workflow. Another schedules your social media posts and another automates customer relationships. 

Most importantly, all the tools free you from repetitive tasks so you can focus on growth and stay ahead of your competitors.  

To give you an edge, we’ve gathered over 50 popular digital marketing tools here. Some are free, some paid. Some may already be a part of your marketing toolkit. Others will be a welcome addition to solve a pressing problem holding back your team. You’ll see right away their potential to crank up your business’s marketing and productivity.

To help you find which marketing tools are most relevant for you, we’ve arranged our top picks in categories. 

Ready to discover some of the best marketing tools for 2023?

Then let’s dive right in!

50+ Business Marketing Tools for 2023

Customer Relationship Management (CRM) Tools

1. HubSpot CRM

Hubspot CRM is a free tool that helps you organize and manage customer relationships via a centralized platform. Team members from sales, marketing, and customer service can all access customers’ data to understand and serve them better.

For example, reviewing a customer’s profile helps you to personalize each email you send them. Automatically adding those emails to a customer’s history allows easy retrieval by other team members in the future.

Additionally, sales teams use customer data to gain insights into what customers want so they can generate a more effective marketing campaign.

2. Zoho

Zoho’s CRM offers an array of marketing services.

For one, it simplifies lead generation. You can capture a business card with Zoho’s Card Scanner app and push it straight to the CRM, or integrate live chat on your website to engage prospects. You can also make use of Zia, Zoho’s AI conversational assistant, to predict which leads will convert to sales. 

A unique touch is its fully customizable and “no-code” drag and drop editor Canvas, which allows your team to easily customize a template to suit your needs and taste. 

3. Zendesk

Zendesk is a CRM software that helps sales teams boost productivity and deliver a better customer experience. Easy access to data ensures the team makes decisions based on facts.

The Smart Lists feature lets the team segment and filter leads on the go so they stay focused on the best opportunities. And capturing data is automatic and integrated, which means that support desk reps can inform sales when a customer asks about new products.

On top of this, full sales pipeline visibility and real time forecasting updates prevent surprises at quarterly company reviews.

4. Pipedrive

Pipedrive is a CRM used by over 95,000 companies in 179 countries. 

The platform lets you replace spreadsheets with reports customized to your unique business needs, and track KPIs and relevant data on visual dashboards so your team quickly catches and responds to trends. 

With Pipedrive, you can follow individual, team, and company-wide metrics on interactive displays, monitor progress towards sales goals in real-time, and share live dashboard links with external stakeholders.

In addition, Pipedrive’s blog, community, and academy add extra guidance with tutorials, guides, and courses.

5. Salesmate

Salesmate CRM gives the sales team more time for making sales by automating the workflow.

Collaboration for the whole team is built in, as all customer touchpoints are integrated and available to the team. Messages and emails for support and sales are coordinated and in one place.

Salesmake also lets you eliminate repetitive tasks with sales automation and sequencing. As an added bonus, text and calling in over 90 countries are included so you don’t need to buy separate calling software.

Website Optimization and Conversion Rate Optimization (CRO) Tools

6. Hotjar

Hotjar is a CRO tool designed for website owners and digital marketers who want to understand how users interact with their website.

It accomplishes this through the use of heatmaps, recordings, and surveys. The heatmaps show you where people are clicking and scrolling on your website, while the recordings allow you to see exactly what a user did on the site. Surveys are also available to ask visitors specific questions and gather feedback. 

Additionally, Hotjar has a form analysis feature that can help you optimize your forms for better conversion rates.

7. Optimizely

Optimizely helps online businesses improve their website’s performance and boost conversion rates. 

The platform has a user-friendly visual editor that allows you to make changes to your website without needing to know how to code. You can create multiple variations of a web page, A/B test them against the original version, and see which one performs better. 

Optimizely also provides detailed analytics and reporting, so you can make data-driven decisions about your website’s performance. 

8. Google Optimize

Google Optimize is a free tool for businesses who want to enhance their website’s performance. 

With Google Optimize, you can conduct A/B testing on your webpages and show different versions of a page to different segments of visitors based on their behavior or demographics.

The tool also gives you access to detailed analytics, so you can evaluate how your website is performing and tweak your site accordingly.

Search Engine Optimization (SEO) Tools

9. Ahrefs

Ahrefs markets itself as an “all-in-one SEO toolset” that gives you everything you need to help your site rank well on Google.

The Keyword Explorer tool gives you valuable insights into what your customers are searching for, while Site Explorer allows you to analyze your competitors.

With Ahrefs, you can optimize your own website to get more traffic with the Site Audit tool, while Content Explorer allows you to be on top of the current content that’s buzzing in your industry.

10. SEMrush

Claiming to be “the world’s largest database” with 20 billion keywords, SEMrush is a complete marketing suite. It offers data-driven recommendations on content marketing, social media, SEO, advertising, and market research for your website.

With SEMrush tools, you’ll uncover opportunities to get more backlinks to your site and to optimize your content through analyzing the content and keyword strategy of your competitors. You can even watch your rivals’ social media presence and see where they get a mention.

11. Keywords Everywhere

Keywords Everywhere is a free Chrome/Firefox extension for accessing keyword data while you search. By presenting the data in one place, Keywords Everywhere saves you time switching between sites.

Let’s say you’re wondering if your audience typically searches for a certain keyword. You would simply put it into Google, YouTube, or Amazon. And then Keywords Everywhere would allow you to see the data on that keyword’s historic search volume, cost-per-click, and the competition data in real time. And you’ll also see “People also search for” and “Related” keyword data right under the Google search bar.

12. Ubersuggest

Ubersuggest is a free Chrome extension tool designed to direct more traffic to your site. 

The tool analyzes what your competitors are doing in terms of keywords and content and gives insights and graphs relating to search volume, cost-per-click, and trending keywords, plus long-tail keywords. It also lets you see Facebook and Pinterest shares and domain scores for your rivals.

Using this data, you can choose relevant keywords to target when creating your own content.

13. Moz

Moz offers a range of features such as keyword research, link building, and site audit tools.

With Moz, you can find the best keywords for your website, see how your website is performing in search engines, and identify areas for improvement. It also helps you to improve your website’s backlinks profile by providing suggestions for link-building opportunities. The site audit feature identifies technical SEO issues and provides recommendations for fixing them. 

Overall, Moz provides a comprehensive understanding of your website’s SEO performance and helps you take action to improve it.

Project Management Tools

14. Trello

Trello is a free and popular online visual tool that allows a team to set up and see their project’s workflow at a glance.

From tracking tasks to managing a project, Trello makes coordination easier for both small and large teams.

In Trello, you can create a board for each project and invite team members. You have the option to use the Trello board templates (for example, “to do, doing, and done”) or customize. Cards represent each task and can be moved around the board and given due dates. It’s also easy to add files and create checklists to help your team stay on track.

15. Todoist

Todoist is a productivity tool for decluttering your personal and professional life.

It allows you to start the day with a list of priorities and reminders to be sure you focus on what’s important. You can use the Todoist templates to structure projects, whether cooking at home, writing a book, or keeping accounts.

It’s also simple to connect Todoist to Dropbox, email, calendar, and files to keep your work together. Todoist also lets you set visual productivity goals to celebrate your tangible progress. As an added plus, you can link the app to all your devices to stay organized wherever you are.

16. Asana

Asana is a project management tool that enables a work team to keep an eye on the big picture while also mapping out every detail of its projects.

With Asana, you can plan and track everything from marketing campaigns to remote work, streamline your workflow processes, and collaborate within the team on a shared calendar to hit deadlines. You can also use Asana templates for creating a new hire checklist, setting an agenda, or developing a marketing strategy plan.

In addition, Asana can also help you track and manage team members’ workloads.

17. TrueNorth

TrueNorth is a growth marketing platform that aligns and focuses a team.

The platform simplifies marketing into 4 key elements:

  • Decide where the team is heading.
  • Prioritize ideas to scale effectively.
  • Track ROI and budget on one timeline.
  • Apply insights to future decisions.

With TrueNorth, “ideation sessions” cut down on meetings with asynchronous input from the team and a focus on ideas that move the needle.

The tool also combines forecasting, planning, experimenting, and reporting features to efficiently move the team toward a clear goal.

18. ProofHub

ProofHub offers a range of features such as task management, time tracking, and team collaboration to help teams organize and streamline their workflows.

With ProofHub, you can create task lists, assign tasks to team members, and set deadlines. The time tracking feature helps you to monitor the time spent on different tasks, and the team collaboration feature allows you to share files and communicate with team members in real-time. 

ProofHub also includes a proofing tool that allows team members to review and provide feedback on documents, images, and videos.

Content Creation and Design Tools

19. WordPress

With more than 60 million users, WordPress is the world’s most popular website building software that lets you build a site, blog, or app for free (you pay for hosting separately).

It’s mobile-friendly, gives you freedom to customize designs and offers an incredible 55,000 plugins so you can craft your site to meet your business’ needs. Whether you want to add an online store, improve your site’s SEO, add contact and purchase forms, or even create an online course, you’ll find a plugin to do it.

20. Canva

Canva allows non-designers to create beautiful images for social media posts, newsletters, logos, and presentations.

With Canva, you start with one of 450,000 professionally designed templates and tweak it to reflect your unique business and brand.

The free version offers thousands of templates, photos, and graphics, and you can opt to upgrade your team to CanvaPro to increase your creative output.

21. GoogleDocs

GoogleDocs is a free browser-based word processor that lets you securely create, edit, and share documents in real-time from any computer. 

Google Docs seamlessly integrates with the rest of GSuite, so you can respond to team members’ comments via Gmail, search Google Drive for images and content, and embed Google Sheets charts right into your Doc. Even better, the auto-save feature ensures each version of your content is retrievable!

22. Venngage

Venngage is a tool that simplifies the process of creating infographics, reports, and data visualizations.

It allows you to condense technical or complex information into a visual format that’s engaging and simple to understand. With Venngage, you can also import data directly from a csv file or Google Sheets and create polished marketing and training materials, social media posts, and client proposals. 

In addition, you can collaborate in real time with your team and engage in strategy sessions with Venngage’s mind map and diagram templates. 

Social Media Tools

23. Buffer

Buffer is a social media management platform that analyzes, monitors, and optimizes your business’ social media presence.

Buffer allows you to create, schedule, and publish posts and Instagram stories. You can easily tailor posts to suit different social media channels, add Canva images, and schedule delivery for appropriate time zones around the globe.

From within the Engagement dashboard, you can categorize, and respond quickly to the most important social media comments. There’s also an Analytics feature that informs you about what content is most appealing to your customers, generates reports, and shows where to focus your time.

24. Buzzsumo

Buzzsumo identifies the most engaging content, outreach opportunities, and influencers on Instagram, Twitter, and the web so you can create in-demand content.

By conducting a simple search, you’ll find the trending stories and content for any topic. BuzzSumo crawls the web and tracks forums, Reddit, Amazon, and Q&A sites to help you make data-driven decisions as to what engages your audience.

With Buzzsumo you can find the authors, Facebook pages, and Twitter influencers who matter in your niche.

25. Iconosquare

Iconosquare is a social media analytics, management, and scheduling platform.

With Iconosquare, you can set up multiple social media profiles for different brands, monitor them in one dashboard, and visualize the important metrics by setting up customized reports.

You can also plan social media content and ask colleagues for feedback and approval before you post, as well as preview your feed on Instagram and schedule your first comment (with hashtags) in advance.

As an added plus, schedule reports of competitors’ social media profiles to stay on top of their performance and stay relevant with your own content.

 26. Audisense

Audisense is audience intelligence and analysis software that helps you identify and target the right audience for your business.

Through market research, Audisense finds the audience that matters most to you. It uses machine learning to understand what the customers care about and how they connect with each other. “Influencer identification” discovers who the audience listens to and the mindset of different audience segments.

Then, using these insights, Audisense creates actionable strategies to better engage audiences across many channels both online (focused on Twitter) and offline.

27. SproutSocial

SproutSocial is an all-in-one platform for social media managers, marketers, customer service, and business strategists to ensure social media serves your business.

SproutSocial’s Smart Inbox brings all social channels into one feed so you can monitor messages and engage with customers quickly. Sprout’s Listening tools report consumer trends, analyze tastes, and let you learn from customer conversations.

You can access a central multimedia library to create engaging posts and publish posts across all channels automatically and simultaneously. SproutSocial’s reporting templates gauge content performance, strategy, customer care, and competition.

28. Hootsuite

Hootsuite is a tool that helps businesses and individuals to streamline their social media management and improve their online presence.

It allows you to schedule posts, track mentions, and engage with your audience across multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more. 

Hootsuite also includes analytics features that let you track the performance of your social media campaigns and understand how your audience is interacting with your content.

Email Marketing Tools

29. Campaign Monitor

Campaign Monitor makes email marketing easy and automatic.

Professionally designed templates allow you to create beautiful emails that look great on any device. Simply select a template and customize with a drag and drop email builder, no coding required!

Anyone on the team can customize the template for a marketing offer, newsletter, new product announcement, or event promotion. 

Campaign monitor also helps you engage your audience by sending automated emails that deliver the right message at the right time.

30. Mailchimp

Mailchimp is an email marketing tool with over 16 million users. It also offers a website and landing page builder, and ecommerce integrations such as Shopify.

You can design your email from scratch or tweak one of Mailchimp’s 100 templates. From there, choose from a variety of autoresponder options that allow you to customize and automate a series of follow up emails. Mailchimp also features interactive graphs and reports that show bounce rate, click-through rate, and other metrics to motivate you to continually improve your email campaigns.

As Mailchimp syncs with Facebook, your new subscribers will also see your ads on Facebook automatically.

 31. Saleshandy

Saleshandy is a suite of tools that increases the effectiveness of cold email outreach campaigns.

Saleshandy makes sure emails don’t end up in spam by timing the delivery of emails, personalizing content, and sending them from your own account. You can also create an automated stream of emails with personalized subject lines that increase engagement.

Tracking email replies and link-clicking gives you insights into audience interest, which allows you to spend your time on warmer prospects with sales potential.

32. ConvertKit

ConvertKit is an email marketing tool designed for content creators such as authors, bloggers, course creators, and artists.

ConvertKit helps you to create landing pages and opt-in forms to share ideas and engage followers. A variety of email templates make it easy to send your list personalized emails with content they need. By sending consistent and quality emails, you build trust and nurture your audience. 

With ConvertKit you can also design a sales funnel to ensure you offer your digital products at the exact time your readers will be ready for them.

Video Marketing Tools

33. Wistia

Wistia is a video marketing platform that helps businesses and individuals create and distribute professional-quality videos. 

With Wistia, you can easily upload and host your videos, and then customize the look and feel of your video player to match your brand. It also includes analytics features that allow you to track the performance of your videos and understand how your audience is interacting with them. 

Plus, Wistia allows you to create calls-to-action and lead capture forms directly within the videos, making it easy to convert your viewers into leads.

34. Vimeo

Vimeo is a video sharing platform that allows users to upload, share, and view videos. It’s like YouTube, but more geared towards professional creators and businesses.

On Vimeo, you can upload and host your videos as well as track views, engagement, and other key metrics to understand how your audience responds to them. Vimeo also offers a variety of privacy settings and services such as live streaming, video marketing and e-learning solutions. 

So, whether you’re a video creator, marketer, or business owner, Vimeo is a great platform for hosting, sharing and promoting your videos.

35. Loom

Loom is a screen recording and video communication tool that allows you to create high-quality videos quickly and easily, and share them in a variety of ways.

With Loom, you can create a video in no time by recording your screen and adding a webcam recording. The best part is you can easily share and embed the videos in various platforms such as email, websites, and social media. Loom also offers collaboration features like team management, comments, and analytics. 

Overall, it’s a great tool for creating explainer videos, product demos, and customer testimonials, as well as for remote team communication and training.

Marketing Automation Tools

36. Marketo

Marketo is a B2B marketing tool designed to streamline marketing engagement and workflows and “make the complex buyer journey simple.”

Through behavior tracking, Marketo identifies your best prospects and helps you convert them to customers. By offering complementary products that customers need via channels they prefer, Marketo increases customer engagement.

Marketo also offers automated marketing campaigns that can help you scale your business while analytics help you quickly see which approach is most impacting the bottom line.

37. Omnisend

Omnisend is an ecommerce email marketing platform that automates emails, SMS, and web push notifications to save you time.

Pre-built workflows allow you to send a series of friendly welcome emails when someone signs up. You can also split test the audience, send special offers to certain customers, and send abandoned cart emails to prospects who fill a cart without buying. Omnisend also confirms an order and updates the customer when the product ships.

As an added bonus, you can view reports measuring which workflow performs best so you know what to optimize.

38. Drip

Drip enables automated marketing across multi channels for ecommerce.

Using pre-built customizable templates, you can set up a campaign of email, SMS, and popups to engage your customers.

Drip uses real-life behavior cues to trigger communication, and recognizes when a key action occurs at the store like a customer viewing a certain product. As a result, recommendations mean customers are shown other products they’re likely to want.

Drip’s automation capabilities also means that your welcome and win-back email and SMS campaigns run in the background while you sleep.

39. HubSpot’s Workflows

HubSpot’s Workflows is digital marketing software to set up automated workflows of emails, product offers, and tasks.

Begin by crafting a targeted email campaign and create a workflow using the simple visual interface. Then set up triggers and conditions which automate the right email to go to the right customers at the right time. This automatic segmentation saves time and customizes each buyer’s journey to respond to their preferences.

 In addition, you can measure the success of your emails, adjust, and scale.

Lead Generation Tools

40. Unbounce

Unbounce is a landing page builder and optimization tool that helps businesses and marketers to create and test landing pages.

With Unbounce, you can create high-converting landing pages in minutes, and run A/B tests on different versions of a landing page to see which one performs better. 

Unbounce also offers integrations with other marketing tools such as email marketing and analytics platforms, allowing you to track your landing pages’ performance and make data-driven decisions. 

41. Leadpages

Leadpages helps businesses and marketers to build and optimize landing pages. It allows you to easily develop high-converting landing pages from a variety of templates that you customize to match your brand. 

You can also run A/B tests on your landing pages, and integrate Leadpages with other tools like email marketing and analytics platforms. Additionally, Leadpages offers lead generation and opt-in form features to help you capture leads and grow your email list. 

42. Instapage

Instapage is an easy-to-use platform that allows you to create high-quality landing pages without needing to know how to code. 

With Instapage, you have access to a variety of landing page templates, an A/B testing feature, and a variety of conversion optimization features such as heatmaps, form optimization, and dynamic text replacement. Instapage also offers integrations with a wide variety of marketing tools. 

Overall, Instapage is a powerful option for improving your conversion rates and increasing revenue by creating high-converting landing pages.

Lead Capture and Conversion Tools  

43. Clearbit

Clearbit optimizes your customer interactions with data-driven business intelligence.

Its tools give real-time fresh data on prospects, including how often they’ve visited your site and even whether they recently changed jobs. It allows you to turn anonymous web-traffic or an email into a person or company profile.

Your sales and marketing teams can personalize interactions to match a customer’s job role, company size, or 100+ data points that Clearbit collects.

In short, Clearbit’s tools excel at doing the customer research for you. 

44. Typeform

Typeform is an online survey and form builder tool that helps you create and share interactive and engaging forms. 

With this easy-to-use platform, you can develop forms, surveys, and quizzes in minutes, and then share them via a link, embed them on your website, or integrate them with other tools like email marketing and CRM platforms. It also has analytics and reporting features that allow you to track the performance of your forms. 

Additionally, Typeform offers a variety of features such as logic jumps, piping, and calculated fields that make it easy to create personalized, interactive forms. 

45. OptinMonster

OptinMonster is a lead generation tool that helps businesses and individuals to grow their email list and convert more website visitors into customers. 

The platform allows you to create and customize high-converting opt-in forms, such as pop-ups, floating bars, slide-ins, and more, and then use A/B testing to see which one performs best. 

OptinMonster also offers a variety of features such as exit-intent technology, page-level targeting, and smart traffic routing that help you to convert more visitors into subscribers and customers. 

Data Reporting and Analytics

46. Google Analytics

When you want to gain insights into your customers and know where your traffic is coming from, use Google’s free Analytics tool.

Once you add the code to your website, you’ll find out how your customers are engaging with your site, content, and products through Analytics’ extensive data reporting. 

Google’s machine intelligence helps you to make sense of the data. For example, you can see whether a certain Google Ad or keyword speaks to your audience and if it’s worth continuing your current social media campaign.

47. Google Search Console

Google Search Console is a free tool that analyzes the performance of your website in Google Search. 

It answers questions like: What are the popular queries customers search to find you? Is your site mobile- friendly? Is Google seeing and showing the freshest view of your site? You can even discover what sites are linking to yours and which pages get the most views.

What’s more, Google Search Console troubleshoots your site and alerts you to issues.

48. Digital Marketing Tuner

Digital Marketing Tuner is a free tool that gives you a clear sense of how well you’re doing with marketing.

First, you enter data about your site into their survey, including website traffic and email open rates. Then you wait for a report to tell you whether it’s your lead generation or content that’s crying for your team’s attention.

Along with the customized recommendations you’ll get access to free tools and resources to help make informed choices towards more effective marketing.

49. Databox

Databox is a dashboard tool that brings all your performance data into one place so you can easily track and visualize your progress.

By integrating all the most popular metrics into one dashboard, Databox allows everyone on your team to get an instant overview. By customizing a template, you can show your team the current data from your marketing tools, for example, Facebook, Instagram, Google Ads, and Paypal.

You can also view the dashboard on any device and set alerts when certain metrics change, ensuring you stay on top of performance.

50. Clicky

Clicky is a useful analytics tool for tracking and analyzing your website traffic. 

It offers real-time analytics so you can see how many people are on your site right now, where they came from, what they’re doing, and more. It also provides detailed visitor information, such as location, referrer, keywords, and mouse movements. 

Clicky also features heatmaps, which let you see where visitors are clicking on your website. On top of this, it has a range of features to help you monitor your website’s performance and improve conversions, including A/B testing, goal tracking and funnels.

51. LaGrowthMachine

LaGrowthMachine is a sales automation tool that allows you to create multi-channel selling sequences to generate more leads. Basically, it helps you to send thousands of sales messages in no time, using LinkedIn messages, Twitter, Emails…

LaGrowthMachine clients are generating 3.5X more leads than if they were doing it manually, and spend much less time doing it. You can also benefit from other features such as LinkedIn leads import, Sales Inbox, and a very detailed reporting to understand your campaigns’ performance.

Choose the Best Marketing Tools For Your Business

Are you ready to take back some time and optimize your marketing?  

The digital marketing tools in this list can help you improve every aspect of your marketing while also saving you time and effort.

Which tools you decide to test will depend on your specific marketing needs and goals.

For example, do you want to boost your email marketing or content creation, or streamline your project management? Or maybe you want to test-drive a new analytics software to keep your pulse on what’s working.

All you need to do is take action. Start by testing out a few tools that promise to simplify your marketing strategy and before long you’ll zero in on the ones that will help your business skyrocket.