Twitter vs. Facebook: Which Is Better for Your Business?

Ah, social media marketing. You’ve heard all the hype about how important it is, and you’re downright sick of it.  Yes, you know you need to promote your business on social media to grow your audience and connect with your following. You’ve heard the statistic that 2.56 billion people use social media every day on mobile alone, and you know that your ideal clients are using social media too. You know how great social media …

How to Discover New Product Ideas That Will Fuel Your Business

It’s finally happened. The moment every entrepreneur dreads. You’ve run out of ideas. Ideas for new products, to be specific.  When you started this venture, it seemed like you had enough great product ideas to last a lifetime. But after launching your first few products, you realized most of your ideas weren’t so great after all. And now you’re struggling to come up with new product ideas, ones that will actually help you grow your …

marketing strategy examples

5 Highly Effective Digital Marketing Strategy Examples That Will Inspire Your Own

You’ve heard all the hype about digital marketing and how it’s so great for your company.  But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing strategy can seem like a daunting task. There are tons of approaches you could take, and countless marketing channels to choose from.  How can you possibly know which channel is best for your brand? …

cold email list

How to Warm Up (and Win over) Your Cold Email List

Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a list is a vital aspect of growing your business, you’re ready to commit and want to warm things up and …