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LinkedIn Publishing Tips: How I Got 1 in 3 Articles Featured on the Pulse

Until recently, I always recommended that content marketers focus on high ROI activities like guest posting and SEO while limiting time on social media.

However, I was able to get 1 and 3 articles featured on LinkedIn Pulse by putting my own tips into practice.

While I do still recommend high ROI activities over social media, LinkedIn’s decision to open up its publishing platform to its members has created an exciting opportunity that a lot of marketers haven’t taken advantage of yet.

I signed up for early access in 2014 and spent over a month studying top posts that got featured on the Pulse and released the details of my findings on my blog.

Then the fun began, and I started experimenting with writing my own articles for LinkedIn.

Getting featured on a LinkedIn channel greatly increases your article views and accelerates your audience growth. However, most writers rarely (if ever) get featured.

Despite experimenting with different ideas and approaches, I was able to get one out of three posts featured on a LinkedIn channel. More importantly, I was able to generate hundreds of LinkedIn followers and new email subscribers to my list.

Want to do the same? Then here are some techniques and tips that helped me accomplish that you can use, too.

Write an Amazing Clickworthy Headline

If I could give just one tip for writing for LinkedIn, it would be to focus on writing an amazing headline.

While headlines are important for any type of content, they are especially important for LinkedIn when you are competing with hundreds of other writers each day for exposure.Click To Tweet

One of the things I noticed when writing for LinkedIn was headlines that work well for blogging don’t necessarily work well on LinkedIn.

LinkedIn Publishing Tip #1:

Take the time to study the headlines that are being used for articles that get featured on content channels on LinkedIn. Then spend time writing a great headline for your own articles.

Create an Awesome Featured Image

In my previous article, I mentioned that most people use images in their post.

While I was studying the Pulse and experimenting with publishing my own posts, I discovered that creating an interesting image is another good way to stand out from other LinkedIn writers.

The featured image is displayed in thumbnails to potential readers. Much like having a good headline, a good featured image can also get people to click through to your article.

However, most people just use boring stock images for their featured image.

I found that one easy way to stand out is to add your headline to an image. If you’re not great with graphic design, tools like Canva and Pinstamatic, make it easy to create your own text based image graphics without spending too much time.

Here’s another resource you can use to find free images.

LinkedIn Publishing Tip #2:

Instead of just using a stock image, consider adding your headline to an image or choosing another image that will stand out.

Choose the Right Publishing Day

When studying top articles on the Pulse, I noticed that articles published during the week tend to get more views on average.

But I also saw articles that were published on Saturday that got over 15,000 views.

For me, publishing during the week seemed to provide the best results.

But since most influencers publish during the week, publishing on the weekends can be less competitive and still potentially get you a good amount of exposure.

I recommend experimenting to see what works best for you.

LinkedIn Publishing Tip #3:

Publishing Monday through Thursday is your best bet if you want to maximize potential reach of your article. But publishing on the weekends can help you reach members that don’t have time to get on during the week and is also less competitive.

Do a little experimenting on your own to find out what works best for you.

Let Editors Know About Your Article

Most LinkedIn publishers don’t know about this trick, but you can actually inform LinkedIn’s editorial team about your article if you think it deserves to be featured.

This post explains how you can get your post featured, including a pro tip for ensuring the editorial team sees it.

Basically, in your tweet, you will want to explain why your article is unique, add the URL and then “Tip @LinkedInPulse” at the end.

I had a good article that didn’t get featured within the first couple of hours, so I sent them this tweet to let them know about it:

LinkedInTweet

They decided to feature the article a few minutes after I tweeted them.

LinkedIn Publishing Tip #4:

If you write an amazing article, but it doesn’t get featured on the Pulse within a few hours, try tweeting it to “Tip @LinkedInPulse”.

Link to an Email Capture Box to Capture Leads

One thing I noticed is that only about half of people writing on LinkedIn linked out to anything in their posts. And the people that did link out only linked to their home page or social media accounts.

However, I’ve found that LinkedIn is a great place to get new leads and email subscribers.

When I published my articles, I linked out to an email capture page from each post.

This email capture page has been thoroughly tested by Lead Pages and converted about 40% of visitors into subscribers.

LinkedInSqueezePage

In comparison, only 1-2% of people that land on a blog post or home page will subscribe to your email list (on average).

LinkedIn Publishing Tip #5:

Link out to an email capture box at the end of your LinkedIn posts if you want to capture leads.

Final Thoughts & Recommendations

I see a lot of people copying articles from their blog on to LinkedIn and while syndicating content is allowed on LinkedIn, it is important to keep in mind that LinkedIn’s audience may be different than your own.

Most articles that I see on the Pulse are unique and freshly written for LinkedIn.

I suggest you read this article again as well as my previous article. Study successful articles and writers on LinkedIn, get a good understanding of the audience there and spend time writing quality headlines and articles.

I’ll be continuing my LinkedIn publishing experiment and hope to do even better going forward. Feel free to connect with me if you’re an open networker or follow me on LinkedIn if you want to follow along.

What did you think about the tips above? Have you had success with writing on LinkedIn?

About Brian Lang

Brian Lang is a digital marketing consultant and the creator of Small Business Ideas Blog, where he performs experiments on business and marketing and blogs about the results. Feel free to download his free guide on how to build relationships with influencers.

26 comments

  1. Hey Brian,

    Thanks for the heads up on LinkedIn Pulse. It’s good to know to double check the headlines and other articles on LinkedIn before actually publishing a blog post, or even copying a post from your blog to LinkedIn. You can get a different audience and I’m glad that you pointed this out. I haven’t used Pulse yet, but it’s still in the plans!

    Thanks for sharing Brian! Have a great week!

  2. Danielle Nocon says:

    Thank you, Brian. Great timing! I recently became manager of a LinkedIn group about publishing on LinkedIn. I just shared this article to the group.

  3. Loved these tips. I wonder Brian, I like sending people to my personal blog at the end of a LI Pulse post rather than an opt-in page. Of course, there IS an opt-in option on my blog. I’m just curious since you link out to a capture page, do you have any thoughts which is better – blog with opt-in or separate capture page?

    Thanks so much!

    1. Brian ( User Karma: 0 ) says:

      Hi Patricia. I like to link to a dedicated opt-in page because it converts much better. If people are curious and want to read more articles first, then they can decline the opt-in and be taken to the home page (or just go there directly). Sometimes I also link to the home page at the beginning of the article with a byline (by Brian from Small Business Ideas Blog, for example) and then link to the opt-in page at the end of the article.

  4. Thanks for all the great tips, Brian. LinkedIn is definitely the place to build your list with leads. I especially like the tip about tweeting the post to LinkedIn if it doesn’t get featured. One question though, is how do you know if LinkedIn features it? Thanks.

    1. Brian ( User Karma: 0 ) says:

      Hi Jeannette. If you scroll to the bottom of your article, it will say “Featured in social media (or whatever channel it gets featured in)” above your name. They use to have it on the right of your name, but it looks like they changed the layout recently.

  5. Adrienne says:

    Hey Brian,

    I have a friend that’s been very successful with his posts on LinkedIn Pulse. What he’s been doing is sharing part of his post and getting a lot of traffic back to his blog. He’s not sharing the exact same post itself, he’s rewriting that some but it’s been enticing enough to get people interested in that content enough to want to read the rest on his blog. He has gotten some opt-ins from that as well, he didn’t say how many though but I know that he’ll take whatever he can get.

    I also know that his headlines nor his images are all that enticing so he just must be speaking to the right audience. I haven’t done this at all but from what he shared I’ve got it on my list to start so your post was really helpful with helping me understand the power of doing this as well.

    Thanks for sharing this with us and I’ll do the same with this post.

    ~Adrienne

    1. Brian ( User Karma: 0 ) says:

      Hi Adrienne. I’ve heard of a couple of other busy bloggers trying that strategy of re-writing some of their best content and publishing on LinkedIn. That seems to be a great way to get into it – definitely worth a shot! Let me know how it goes.

  6. Daryl says:

    Awesome tips Brian! I had no idea you could let editors know about your article – that alone sounds pretty useful.

  7. Virginia says:

    As others have stated, this is a useful article for those who contemplate using LinkedIn for articles. Exposure in front of your primary people in any way is good.

    1. Brian ( User Karma: 0 ) says:

      Thanks Virginia! I’ve also noticed that publishing regularly seems to be a good way to keep in touch with some of my more active contacts on LinkedIn.

  8. Kara ( User Karma: 0 ) says:

    Hi Brian, this is something I’ve been thinking about doing for a while. You’ve just convinced me to give it a try. Thanks!

  9. Jessica ( User Karma: 0 ) says:

    Love these tips! I’ve just started using LinkedIn strategically to capture leads from my existing contacts and it’s working really well. This looks like a great way to supplement that work…turns out my audience IS on LinkedIn!

    1. Brian ( User Karma: 0 ) says:

      Thanks Jessica! Publishing regularly on LinkedIn is a great way to keep in touch with your contacts and stay on their radar screen.

  10. Thanks for the tips, Brian! I really loved tip #3, I didn’t know you could tip the Pulse editors, awesome.

    I also think that lists do very well on LinkedIn. For example, my post 66 Quotes That Turned Me Into A Positive Person is doing 5-10 times better than my other posts!

  11. Aishah Schwartz says:

    GRRRR. FB used to be offer a clickable “x” to opt of showing an article’s preview; now the option is gone, and NOW I need to use it, because when the link for your article is shared (whether copied and pasted directly, or by using the FB share option on your site), the preview says, “301 Moved Permanently”, can someone on the IT side check out what is causing this message to appear instead of the title of the article? Thanks.

    1. Louise Myers says:

      The problem is there’s a redirect in the URL. Can’t get it to work or debug either. (I don’t work for Firepole! 😉 )

      Nice article though! I’m ready to get started publishing on LinkedIn.

      1. Brian ( User Karma: 0 ) says:

        Thanks Louise and Aishah. I saw the issue too when I tried to post to Google+ with it not being able to pull the image and info.

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