Networking events have always been a popular way for people to meet potential prospects. It’s inexpensive and can be a fun way to get out and meet new people. But many people trying out networking events fail to get new business or form meaningful, long-term connections. So… are these networking events a waste of time? Or can networking actually result in meaningful business relationships? According to a Forbes Insight report, 8 out of 10 business …
Until recently, I always recommended that content marketers focus on high ROI activities like guest posting and SEO while limiting time on social media. However, I was able to get 1 and 3 articles featured on LinkedIn Pulse by putting my own tips into practice. While I do still recommend high ROI activities over social media, LinkedIn’s decision to open up its publishing platform to its members has created an exciting opportunity that a lot of …
For years, established businesses and popular bloggers have had an advantage over everyone else: they already had a large audience to share their content and influential connections to collaborate with. Marketing with content was hard work and it took time to gain traction. It is still is hard work, even though there are now more channels to promote your content than ever before. But what if you could quickly gain visibility based on the quality of …
