10 Lessons

About Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger who has previously worked as a journalist, editor and journalism professor. Her work has been published on CrazyEgg, Growth Lab, Mirasee, the Pex Card blog, Unbounce, Search Engine People, Search Engine Journal and elsewhere. Connect with Sharon on her website or LinkedIn.

how to write a title

How to Write A Mind-Blowing Title for Your Offer

How important is a title? Important enough to make or break a sale, according to E. Haldeman Julius, publisher of Little Blue Books and author of First Hundred Million: How to Skyrocket Your Book Sales with Slam Dunk Titles. By tweaking the titles of his books⎯the content, cover design, and promotions remained identical⎯he turned duds into hits. For example, Julius sold 6,000 copies of Theophile Gautier’s Fleece of Gold in 1925. When he changed the …

Can You Make More Money With a Small Email List?

You hear it all the time: the money is in the list. It’s the reason the interwebs are full of people promising you insane numbers of followers and subscribers if only you’ll buy into their plan. But is it really worth it to grow an email marketing list just for the sake of seeing those numbers increase? I don’t think so. In fact, I believe that when it comes to your email list, bigger isn’t …

7+ Tools You Need to Get Started as a Solopreneur

You can’t start your solopreneur career or freelance successfully without the right tools, especially if freelancing is your business and not just a hobby. Sure, you’ve probably got some of what you need lying around at home, but if you want to take a professional approach you’ll need to invest in the tools and technology necessary to make it easy to run a business that your clients will love. I’ve been freelancing for more than …

How to Manage Your Productivity & Workflow with Google Calendar

When you start a work at home or freelance business, one thing you need to do fast is manage your workload. There are dozens of tools out there to help you do that all requiring different levels of investment. But after more than 10 years of running my own freelance writing business, I found that one essential tool, that’s both simple and free, is Google Calendar. It’s the easiest way to get started with scheduling, …

increase productivity

5 Ways to Achieve Productivity When You Have No Boss

When you tell people you’re a freelancer, you get a couple of typical reactions. Either people comment on how lucky you are to be able to take off whenever you want, or they say that the lifestyle is too fluid to get much done. Somehow it doesn’t sound so appealing when you tell them how much work you actually do. If you work in an office, you answer to your manager and deliver the goods …

Multitasking Doesn’t Work (So Here’s How to Do It Better)

If you’re think you’re multitasking successfully, you’re probably wrong. For 98% of us, says Psychology Today, multitasking is an abject failure because our brains just aren’t wired to handle it. That’s right multitasking doesn’t work. Except for the 2% of supertaskers, whose brains work better the more stuff they have to handle, multitasking turns our brains mush and productivity and effectiveness take a hit. For the rest of us, trying to do more than one …

A Simple Outreach Strategy with 2 Easy-to-Use Tools

It’s a whole lot easier to promote your business if you don’t have to do it alone. Sure, you could advertise, but people pay less attention to ads than they used to – and they don’t trust them that much, either. Recent research from Nielsen reveals that 83% of people believe recommendations from friends and family. As Nielsen says: “The most credible form of advertising comes straight from the people we know and trust.” If …

Why Your Unhealthy Habits are Killing Your Productivity

Being a workaholic is seriously ruining your business and killing productivity. If that sounds weird, think about this. Working long hours does not translate to true productivity. In fact, being chained to your desk leads to unhealthy habits that actually make you LESS productive—and that’s not good for business. Here are five bad habits that not only ruin your health, but also impair your productivity. 1. You Don’t Take Enough Breaks Ever worked in an …

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