10 Lessons

About Selene Benjamin

Selene joined the Mirasee team as managing editor in 2015. When she's not spending her days writing, editing, and planning the editorial calendar for the blog, she's playing around with SEO for the site and for her own personal amusement.

content trends

8 Powerful Content Marketing Trends [INFOGRAPHIC]

Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face …

CTA IG feature

Best Call to Action Words and Template [INFOGRAPHIC]

The words we use in life matter. The words we use in our call to actions (CTAs) also matter and could mean the difference between zero sign ups and sales or hundreds. And just like A/B testing for your landing pages and ad copies, trying different versions of CTAs also makes a significant impact when it comes to boosting the conversion rates of your sales funnels and email marketing efforts. Even just changing a single …

marketing message

The Case of the Missing Marketing Message

We’re back with another student hotseat. Meet Laura Linden, a consultant and coach in mindful business leadership guiding her clients in growing a conscious business. She joined the Course Builder’s Laboratory in October of 2015. Laura along with Mirasee coaches, Jessica, Lesley, Lindsey, Andy, Oleg, Darla, and her personal coach Lizzie discuss some challenges she’s faced in trying to launch her pilot course. They break down why her first offering did not get the response …

mobile website checklist

Easy 10 Point Checklist for Your Mobile Website [INFOGRAPHIC]

Remember back in April of 2015 when Google updated their algorithm? Again. Just in case, let me quickly remind you. (They do a lot of these updates so it’s easy to get them confused.) In what some referred to as “Mobilegeddon,” if your site wasn’t mobile responsive, you could expect a mobile-(not-so)-friendly hit. In other words, you lost your spot in the search rankings on mobile device searches. “Oh, mobile searches?” you say. “No big …

marketing tips hotseat

Student Hotseat: Marketing Tips for The Nomadic Vegan

Thanks to the success of our first hotseat with Mirasee’s very own student advisor, Christy, we decided to hotseat some of our students for your viewing—and learning—pleasure. Meet Wendy Werneth. She’s an Audience Business Masterclass student and owner of The Nomadic Vegan. She sat down (I’m assuming she sat. It’s a video so I don’t know for sure) with Rocky, Jessica, Darla, Lesley, Lizzie, and her coach, Christy, to ask and answer questions about her …

Acronym CTA as Call To Action

How to Create the Best Email CTAs Using These Tips

It’s 2016, and do you know where your clients are? Hopefully answering your email calls to action! If you’ve spent any amount of time trying to market your business online, you know you need CTAs (calls to action). And you know you should probably be doing some email marketing. Sounds simple, right? Write an email and throw in a CTA at the end. Unfortunately just adding a “Click here!” doesn’t quite cut it. So how …

New team members

Meet and Greet Our Newest Newbies

It’s that time again. We love when new people join the team. And we love even more giving them the chance to introduce themselves to our community! So without further ado, please meet our newbies and read about their first impressions as new Mirasee-ers. Hanna Woodside Where do I even begin describing my experience since joining the Mirasee team? Well… I guess with the team! I know it has been said a million times over …

Star Wars marketing

Want to be a Marketing Jedi? This IS the Post You’re Looking For

Feature image courtesy JD Hancock Another Star Wars post? Really? Given the buzz around Star Wars this week, it was bound to happen: tons of posts, all looking to take advantage of the huge number of people talking about the film. But how did we get here? How did a little movie in a notoriously unprofitable genre that nobody wanted to make become not just an instant hit but completely alter the entire movie-making universe? …

Spreading ideas

Inside Mirasee: A Team Reimagined

A couple weeks ago, we asked you, our community, what you thought about our new look and name. And we got many wonderful answers ranging from “I love it!” to “I don’t get it, and I don’t like it.” But change is like that, yes? Some people are immediately on board and some people… not so much. As Danny explained in the Business Reimagined podcast, we outgrew the Firepole name with what we were already …

new Mirasee team members

NKOTB: Inside Mirasee Style

Well we went and did it again. Along with launching a product in September and unveiling our rebrand in October, we added more people to the team. As we’ve done with the last few batches of new kids on the Mirasee block (NKOTB 😉 ), we wanted to give them the floor to share their first impressions of joining the team. Alexis Rodrigo “I thought of it as an adventure, and that’s what it turned …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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