About Selene Benjamin

Selene was Mirasee's managing editor in 2015-2016. When she's not spending her days writing, editing, and planning the editorial calendar for the blog, she's playing around with SEO for the site and for her own personal amusement.

content trends

8 Powerful Content Marketing Trends [INFOGRAPHIC]

Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face …

Best Call to Action Words and Template [INFOGRAPHIC]

The words we use in life matter. The words we use in our call to actions (CTAs) also matter and could mean the difference between zero sign ups and sales or hundreds. And just like A/B testing for your landing pages and ad copies, trying different versions of CTAs also makes a significant impact when it comes to boosting the conversion rates of your sales funnels and email marketing efforts. Even just changing a single …

The Case of the Missing Marketing Message

We’re back with another student hotseat. Meet Laura Linden, a consultant and coach in mindful business leadership guiding her clients in growing a conscious business. She joined the Course Builder’s Laboratory in October of 2015. Laura along with Mirasee coaches, Jessica, Lesley, Lindsey, Andy, Oleg, Darla, and her personal coach Lizzie discuss some challenges she’s faced in trying to launch her pilot course. They break down why her first offering did not get the response …

mobile website checklist

Easy 10 Point Checklist for Your Mobile Website [INFOGRAPHIC]

Remember back in April of 2015 when Google updated their algorithm? Again. Just in case, let me quickly remind you. (They do a lot of these updates so it’s easy to get them confused.) In what some referred to as “Mobilegeddon,” if your site wasn’t mobile responsive, you could expect a mobile-(not-so)-friendly hit. In other words, you lost your spot in the search rankings on mobile device searches. “Oh, mobile searches?” you say. “No big …

How to Create the Best Email CTAs Using These Tips

It’s 2016, and do you know where your clients are? Hopefully answering your email calls to action! If you’ve spent any amount of time trying to market your business online, you know you need CTAs (calls to action). And you know you should probably be doing some email marketing. Sounds simple, right? Write an email and throw in a CTA at the end. Unfortunately just adding a “Click here!” doesn’t quite cut it. So how …

Star Wars marketing

Want to be a Marketing Jedi? This IS the Post You’re Looking For

Feature image courtesy JD Hancock Another Star Wars post? Really? Given the buzz around Star Wars this week, it was bound to happen: tons of posts, all looking to take advantage of the huge number of people talking about the film. But how did we get here? How did a little movie in a notoriously unprofitable genre that nobody wanted to make become not just an instant hit but completely alter the entire movie-making universe? …

The State of Online Courses [INFOGRAPHIC]

Editor’s Note: The State of Online Courses is now The State of Online Learning. Read the 2018 report here. On Thursday, we shared with everyone the results of our online course creation survey, The State of Online Course Creation [Industry Survey of 1,128 Entrepreneurs]. If you haven’t had a chance to check it out, yet, here’s a link to it so you can get all the juicy details. However, for all you “All we want …