Content is king!
Noooo, quality content is king!
No way, yo. Massive content is king!
We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it.
Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face that launched a thousand ships. Madison Avenue ad men used it in commercials, and direct response copywriters stuffed our mailboxes full of it.
So content is nothing new, but the channels and use of it is. And that’s where we online marketers can stake our claim. The internet has taken content to a whole new level reaching quite literally across the globe to people we most likely will never meet.
But thanks to the ever-changing nature of the internet, content marketing turns on a dime. One day made-for-Adsense sites were raking in the dough, and the next, they were persona non grata.
This is why it is so important to keep up with the trends. Miss out on what’s going on in the Googleland (and beyond) and don’t be surprised when your numbers drop—from your traffic and subscribers to all your sales.
Today’s infographic from CJG Digital Marketing covers some of these trends for the rest of the year.
Top 8 Content Marketing Trends of 2016
Source: CJG Digital Marketing
Don’t Get Left Behind
Content marketing online is one of the most effective—and most accessible—resources we have as marketers and business owners.
But with so many people in the game these days, the barriers to entry get higher everyday. A trend we’re seeing year after year is the importance of doing things on the up and up and thinking of your readers/customers first.
You should approach your content creation process from the standpoint that every single thing you produce is a content asset to help your readers. And I’m not talking just articles here.
Also included in your content:
- About page
- Product/service pricing and features page
- Signup forms
It’s difficult to keep up with all the trends—especially online. But if you walk away remembering only one trend, and it’s something we emphasize daily at Mirasee, think of your audience. Write for your audience. Create for your audience.
If you remember that from the start, then you’re already ahead of the game.
Your turn! Are you folding any of this year’s trends into your content marketing plan? Do you like Greek mythology? (I love it.) Tell me in the comments below!