Remember back in April of 2015 when Google updated their algorithm? Again.
Just in case, let me quickly remind you. (They do a lot of these updates so it’s easy to get them confused.) In what some referred to as “Mobilegeddon,” if your site wasn’t mobile responsive, you could expect a mobile-(not-so)-friendly hit.
In other words, you lost your spot in the search rankings on mobile device searches.
“Oh, mobile searches?” you say. “No big deal. It’s just mobile.”
But surely, we in-the-know Mirasee community members are aware this was and is a big deal. Mobile has kind of been taking over the world, and it has been for some time now.
Mobile usage jumped above desktop usage back in 2014. I think it’s safe to say this trend is no longer a trend but the norm.
While the PC remains relevant—even though some younger generations are mobile-only at this point—it’s important to keep in mind it’s not just those young whippersnappers swiping left and right driving mobile’s prevalence in our world.
In fact, thanks to to studies done by comScore, we now know, “the 55-years-and-older consumer segment is actually the fastest growing faction of mobile users.”
When you can get anything from a ride home, your weekly groceries, to therapy with just a tap, no matter your niche, your site must be mobile responsive.
So I ask again. Remember that update back in April of 2015? In the grand scheme of things, it wasn’t that long ago. But when you consider how fast things move in our little land of the internet, this means you lost out on tons of potential clients/visitors/subscribers if you weren’t ready.
If getting your site mobile ready has been on your to-do list, it’s past time to check that item off the list.
To help you out, we found this helpful infographic from WSI World.
Make your site more smartphone and tablet friendly with this mobile website checklist. (Because you never know when or where your next client is when they decide they need to find you. *cough cough the bathroom)
Source: WSI World
Mobile for the Win
As you can see, the focus of making a site mobile ready is to make it as easy to use and as intuitive as possible for your visitors, just like you would any site.
First, check your site with Google’s Mobile-Friendly Test. Then make sure your site implements all of the relevant elements in the checklist.
- Fast loading times
- Just saying no to huge graphics and flash
Like it or not, we’re living in the mobile world. And I hope you see much clearer—thanks to this checklist.
If visitors struggle to see or use your site, they will click away and move on to your competitor. That is, if they can even find you depending on how your site fared after the great Mobilegeddon. And if that happened? Then use this checklist to get back into the good Google graces.
Over to you. Did you make your site mobile responsive? Or are you still thinking, “I really need to do that soon”? Let us know your thoughts in the comments below.
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