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How to Create a Podcast – And How We Almost Didn’t (Fireside Chat with Danny Iny)

podcast-that-almost-wasntIf you’ve been enjoying our podcast feature over the last few months, you might be surprised to learn just how close it came to never getting off the ground in the first place.

Now that the podcast is firmly underway, we thought we’d share the insider story on why getting it going was so challenging, and what pitfalls you should watch out for if you’re wondering how to create a podcast or content feature yourself.

It’s a short, fun little podcast that’ll teach you something interesting while giving you a behind-the-scenes look at how things work here at Mirasee.

So enjoy – and let us know what you think about the Podcast That Almost Wasn’t… 😉

Click here to listen to the podcast:

The Podcast That Almost Wasn’t

Distilled Wisdom

  • Things always look easier than they are from the outside because most of what goes into creating a new feature happens under the surface; you only ever see the polished final result.
  • It’s difficult to learn how to work with someone you have always been working with, in a new way or filling new roles.
  • It’s critical to keep in mind WHO you are creating a new feature for.
  • You need to make sure you give yourself enough time to figure out the kinks (because there WILL be problems that come up).
  • You are probably going to need to acquire new technological skills when producing a new feature, and this will add to your timeline in the beginning.
  • You need to consider the frequency that you will run your new feature. Once a month is a good starting point

You can find out more about connecting with your audience in a positive way by checking out our Fireside Chats on Product Launches and Effective Webinars.

In the meantime, I’d like to hear from you: Are you going to be planning any new features in the coming months? Have you thought about creating a podcast or other new feature for your blog?

About Megan Dougherty

Megan Dougherty is an alumnus of Mirasee and is passionate about online education, small business and making a difference in the world. You can find out what she's up to and how side-hustles will take over the world at PayingforLife.com. Follow her on Twitter at @MeganTwoCents.

4 thoughts on “How to Create a Podcast – And How We Almost Didn’t (Fireside Chat with Danny Iny)

  1. Good perspective, thanks Megan and Danny. I started a web show recently too, and although I thought it would be easy to produce, all the nitty gritty takes time to learn. In my case it’s a video show, so I had challenges with editing, getting all the encoding formats correct, aspect ratios, dimensions, sound quality, etc. That’s just on the technical side. The content side of the equation did bring a few challenges, too. However, once I started I did get used to it and am able to stick to a consistent schedule.

  2. Yes, there is a LOT to learn with a new content product! I initially thought that #SparkleSOS (my social media turnaround show on Google+ Hangouts on Air) would be weekly, and that the focus subject would change every week, just the structure of the program, branding, and hosts would stay the same.

    Now into our 5th MONTHLY show, #SparkleSOS has settled on Book Authors & Publisher subject focus where we welcome celebrity guest authors and dive deep into various aspects of the process: preparing pitches & outlines, self publishing options, positioning yourself for traditional publishing opportunities & catching the attention of an agent, selecting & paying for editing services, distribution & printing choices and of course the big one: marketing & reviews.

    I just kind of “stumbled” onto the focus of Book Authors & Publishers, in our second episode / month, and I knew right away they we had really only scratched the surface of the conversation so I decided to stick with it until it ran out of steam on it’s own – to keep supporting it and see if it could become the cornerstone of my program and business services. After the 3rd month of #SparkleSOS Book Authors & Publishers, I (almost by accident) had Guy Kawasaki ASK ME if he could be on the show sometime to discuss his book APE – Author, Publisher, Entrepreneur – How to Publish a Book!

    Now we are fully booked for the Spring, next week we are “hangout out” with The $100 Startup author Chris Guillebeau, and have booked Dorie Clark and Mike Michalowicz for upcoming episodes.

    The attention and opportunities created by this one monthly program is amazing, overwhelming, exhausting… Now I am creating special episodes of #SparkleSOS that are sponsored, that fit with my audience, to help expose the sponsor to an active and engaged audience.

    The other factor at play is that there are still many social media “experts” at agencies and various blogs who like to hate on Google+ in general so not only am I one of the first to set up a regular program on Google+ Hangouts on Air, Google IS supporting their platform & early adopters with SEO and other benefits, and I am earning attention in my industry as a social media professional who is expert & experiencing success with a new technology.

    Next step?: iTunes? Pitching local TV networks #SparkleSOS or a renamed social media turnaround show (like group coaching TV) as relevant small business educational programming – required by the CRTC in Canada? Creating a Google+ Hangouts on Air course / learning product?

    We’ll see!

  3. Right now I’m operating on a small scale, so I’m not looking into really big new features. That said, I am developing some new aspects to my upcoming website. We’re including an “Ask Shannon” button, so people can ask whatever their burning questions are about body image, self-esteem, emotional eating, and recovering from an eating disorder. I am REALLY excited about this, because it’s a great way to engage people who are visiting the website and I think people actually prefer buttons over just sending an email. :] Just because it’s easier.

    I’m also incorporating more guest posts. I’m planning on giving a guest post each week to another blog and receiving one each one for my own blog. I don’t know that this is actually a FEATURE, so much as something I’m doing to connect with others in my industry. :]

    I will definitely be checking out the Effective Webinars and Product Launch posts, as those are on the horizon!

  4. I am getting into making videos and am encountering many of the same issues. While there are a lot of great tools and tutorials available, nothing prepares you for the amount of effort and number of hurdles you have to overcome to produce a quality product.

    From past experience I know that things will get easier over time, I just hope I have some hair left when it’s all said and done!:-)

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