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Blogs: Business Asset or Vengeful Pagan God?

Note: Some of the advice shared in this guest post is a little bit different from what you’ll usually find here at Mirasee, and it conflicts with some of the things that we usually recommends. It’s an interesting perspective, though, and Jarom has proven it to work – so we encourage you to give it a fair hearing. 🙂

“Kneel before me!” cackles your blog like an vengeful ancient god from ancient times. “You will sacrifice 3 afternoons a week to feed my insatiable need for new content!”

Your blog incessantly demands your time and attention, threatening to go stale and look neglected if you don’t continually write for it. So you spend hours pouring your heart and soul into thoughtful, informative, entertaining blog posts each week.

And what do you get in return for your devotion?

Nothing.

No email signups. No search engine traffic. No customers beating your door down because of the overwhelming display of knowledge and competence you exude on your blog. All you get is the ever present “0 Comments” designed specifically to publicly humiliate you and inform visitors that nobody loves you.

“Is this ever going to pay off?” you demand of your blog. “Remind me again–why are you supposed to be so important to my business?” But your blog, like any self-respecting vengeful deity, has grown tired of your questions and is silent.

And so it slumbers until next week, when it will awaken hungry again.

So what can you do between now and then to turn the tables on this evil blog of yours?

Read on to find out.

The Myth of the Blogging Gods

Here is the fable I was told when I started blogging:

If you write really good posts every week then search engines will send you traffic, your readers will tell others about you, your influence will grow exponentially, and the blogging gods will rain money down upon your head. That last part was implied.

So I spent a year following what I had seen the big-name bloggers do. I spent hours each week writing in-depth blog posts on every useful tip, trick, and strategy I could think of. I really worked hard at it with the hopes that my struggling business would benefit.

A full year later I had a blog full of “0 Comments” and about 70 people on my email list (60 of whom I knew personally). That was demoralizing. I quit blogging for several years because I couldn’t see the point.

When I started blogging again, I began to realize that big-name bloggers and small bloggers need to follow different strategies.

Big bloggers have hard-core fans who will share their every word, connections with other popular bloggers to expand their influence, and if they take a month or two to write an epic blog post their audience doesn’t forget who they are but will go wild when the post is published.

You, on the other hand, are relatively unknown (when you’re getting started). You can’t count on your friends and family to spread the word. You don’t have time to write Pulitzer prize-winning posts. If you disappear for a month or two people will easily forget who you are and they’ll unsubscribe. You’ve got a business to run and bills to pay, so how are you supposed to succeed like the big bloggers?

You’re not. Not the same way the big bloggers do anyway.

So I’ve created a blogging 101 blueprint especially for you.

First, Cut Down on Your Writing Time

Step one to overcoming your ancient deity is to keep your blog posts short.

Answer a single question or focus on a single tip that will give your readers a desirable outcome. No need to write a novel. Long posts (like the one you’re reading now) are great for popular blogs, but are unnecessary for your own blog.

You get bonus points if you can keep each post to under 500 words. Short posts are easy to write, your audience likes reading them, and they work great for gathering email addresses (we’ll get to that in a moment).

Bring on the Blog Traffic

How to get more blog traffic? The fastest, easiest way to drive instant traffic to your blog is to go where your target market congregates and offer them a link to your post.

For example, if I wrote a short post titled “A simple tip to increase your email signup rate”, I could then share that post with people on social sites, forums, blogs, or anyplace else where people gather who might be interested in increasing their email signup rate.

Here’s how it works…

LinkedIn discussion groups, for example, are a great place to spread your blog posts around. First you find a group that caters to your target market, and then you post a discussion that has the following two items:

  1. Your short, informative, well written blog post followed by
  2. A Link to the whole post, and a couple of  links to related blog posts located on your site

Why would you structure your post this way?

Just ask yourself what you do whenever you find yourself on an informative blog full of good information—don’t you click on all the interesting “related articles” you see at the bottom of the blog post and end up surfing around the site? That’s what most people do, so why not take advantage of that tendency?

If the article you share is useful and informative, people will comment on your post which will help it stay at the top of the discussion list (where it will get a lot of attention). If the links to the related articles are attention-getting, people will click on them and visit your website.

That can result in a lot of good comments, and a lot of traffic.

This also works for Facebook groups and forums. Depending on your topic and audience you might also consider Twitter, bookmarking sites like Digg and StumbleUpon, Pinterest, and popular blogs in your industry.

With a little effort your new blog post will be seen by many people, and if you wait a month you can share this same blog post all over again and get a new wave of visitors. This is the first way you can make every blog post you write well worth the time you spent writing it.

Building your Email List

When you have people visiting your blog, the next step is to get them on your email list.

But building your email list through a blog can be a tedious process because chances are you’re getting around a 3%~5% signup rate.

Considering how much time you put into writing blog posts, that’s an awful signup rate. Especially considering that even a cruddy squeeze page will get 7%.

You may feel at first that you have somehow angered the blogging gods to deserve this, or that your writing sucks and nobody wants to hear more from you.

But the truth is actually the opposite. If your blog is well-written and informative, your visitor is not motivated to join your email list nearly as much as they are inclined to surf your other blog posts and soak you for all the information you’re worth.

Remember how we talked about what you do when you find yourself on an informative blog full of good information? You click on all the interesting “related articles” until you’ve had your fill. Right?

Because why would you sign up for somebody’s email list and get more emails cluttering your inbox when you can just come back to that site any time you want and peruse everything at your leisure?

You wouldn’t.

There is an unusual solution to this. It’s not for every business model, and I’ll tell you now that many people think it’s a bad idea at first. But after you warm up to it you’ll see how it can work wonders for many types of blogs.

The solution is simple: remove your category and archive links.

If you look at my post “A simple tip to increase your email signup rate” you’ll notice that there are no links pointing to my other blog posts. In addition, there is no date and time stamp at the top and the comment section at the bottom has been replaced by a signup form to my email list.

The purpose of my blog post is simple—teach something useful and then invite readers to join my email list. With a clear call to action, no distractions, and a little social proof (a “like” button displaying my Facebook fan count) these posts gather an email signup rate upwards of 23%.

Blogs Were Not Meant for Businesses

To understand why it’s okay to strip your blog of links, comments, dates, and everything else we’ve come to expect on a blog, you need to realize that blogs were not originally created to help you make money online.

Blogs weren’t created for business. (Although using wordpress for business is a common and effective way to get going fast!) They were created so individuals could share pictures of their dog and talk about the adorable thing their toddler did that morning. Right? They’re meant for personal stuff.

As such, not everything that comes standard with a blog is a good idea to keep around.

If you’re getting “0 Comments” on most of your blog posts, it will look like your blog is a ghost town to your visitors – complete with little tumbleweeds rolling in the distance. It’s hurting your email signup rate, so you might as well take the comments off.

If the date on your blog post is more than a couple months old, your site visitors may doubt how valid the information still is. Where there is doubt, there are low signup rates.

Taking these things off your blog tends to focus your site visitors on the thing you most want them to do: learn something good and then join your email list.

There are some exceptions. If your business model requires that visitors be able to peruse your site (i.e. you sell products or properties by category) or you focus on information that has a short shelf life (i.e. breaking news or celebrity gossip) then by all means give people full access to everything. But if you are using tutorial-style information to build an audience, there’s no reason to give it all away at once.

Technical note: At this time most WordPress templates only allow you to remove categories, archives, and dates from your blog posts if you’re comfortable digging in to the code that holds your site together. Placing your email signup form at the bottom of all your posts, as well as making sure search engines can still find everything you’ve written even though your site visitors can’t, is also a code thing. If you’re not comfortable with code, any web designer should be able to do these things for you quite quickly.

While these suggestions gel in your mind, let me show you how these blog posts will also help you make more sales.

Keeping in Touch With Your Leads

There’s an old sales adage: “Customers will buy when they’re ready to buy, not when you’re ready to sell to them.”

That being the case, we need to touch base with our customers regularly so when they’re ready to buy, they’ll buy from us.

Email is a great way to keep in touch, but you have the same trouble that you have with your blog. Namely, you have to come up with interesting content all the time to send them.

We’ve already talked about how anti-productive providing category and archive links on your site can be. But not letting your site visitors surf your older posts gives you an added bonus…

Let’s say that you’ve created a dozen posts on your site. Each of them are short and useful, and when somebody comes to your site and joins your email list, they’ve only seen a single blog post of yours. This means there are 11 posts they haven’t seen. You can then send all your other posts to them by email one at a time. If you send them once a week, that’s three months of content you automatically have ready to send them.

In other words, if Joe read article #7 on your site and joined your email list, you can send him articles 1 through 12 over the next three months by autoresponder and only one of them will look familiar to him!

This method makes blogging less like making sacrifices to a pagan god (where you cross your fingers and hope that some mystical good fortune will befall you if you spend enough time writing blog posts) and more like a purposeful marketing strategy (where each post you write is a little traffic magnet you can share at different times on different social groups to bring visitors to your site, and each of them will also get sent to everyone who joins your email list).

This is how you can squeeze the maximum usage out of use out of each post you write, and keep in touch with your prospects at the same time! You may need to update your posts from time to time to keep up with new developments, but that’s sure easier than writing a completely new post every week.

Turning Email Signups Into Happy Customers

And how do you sell to your list?

You can place gentle calls to action in each autoresponder email you send out, and occasionally send a sales email to your entire list with any specials you’re running or events you’re hosting.

If your customers usually buy within 3 months, you’re all set with a dozen blog posts. If you have a longer sales cycle, simply write new posts at your leisure and add them to the end of your autoresponder series.

The nice thing about autoresponders is you can skip writing a blog post for a week or two and the only people who might notice at those at the end of your autoresponder series. Since they’ve already heard from you every week for several months, so they’re not going to forget who you are any time soon.

Suddenly your blogging schedule is flexible, requiring your time only when you feel the need to reach out to your audience.

Overthrowing The Gods…

The blogging strategies in this article are the result of years of trial and error, throwing out convention in an effort to help you turn your evil pagan god of a blog into a true business asset.

Because business is about changing and adapting. It’s about being willing to adopt what works and dropping what doesn’t. It’s about reexamining the practices that others blindly follow in order to find a better path to your success.

Don’t hesitate to sacrifice anything that doesn’t serve your purposes, especially when it comes to technology and the internet.

These digital tools are meant to be your minions, ready to serve at your command. It should never be the other way around.

You are the master! Make sure your blog and the rest of the world knows it!

About Jarom Adair

Jarom Adair runs Solopreneur Marketing and offers training specifically designed to help you get 10X your marketing results (so you can make more money with less work).

62 comments

  1. allolimo09 says:

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  2. Jarom Adair says:

    If I can be informative and make people smile at the same time, that’s all I really need in life. Thank you for your note Beatrix!

    Do check out my blog, but you won’t get very far… 🙂

  3. Thank you for these great ideas!

    Absolutely hilarious and contrary to almost everything I read about blogging. But – as you said at the beginnging – “And what do you get in return for your devotion? Nothing.” is the common result of blogging.

    Will check out your blog.

  4. Jarom Adair says:

    Wow–new layout. Interesting look Danny. Is this the part where we get to compare the previous layout to the new one and figure out why the changes, or are you planning on writing a post about it?

    1. Hey Jarom, thanks for noticing!

      Actually, I’ll do you one better – Sunday’s post is a critique of the *new* design by Peter Sandeen, so we’ll showcase some of what’s new, but we’ll also look at what we could do even better.

      Trying to walk the walk about the importance of continuous improvement, and not resting on our laurels… 😉

      1. Jarom Adair says:

        It’s hard not to notice, and it seems you’ve gone more of a minimalistic route on a lot of things.

        Let me tell you how un-surprised I am to hear that you’ve got a critique on the way for us to read. I look forward to understanding the reasoning behind it all. Especially the flame/star-scape thing going down either side of the page–for some reason I’m really wondering what that’s all about. 🙂

        1. Danny says:

          Haha, actually, there’s no strategy behind the flame/star-scape thing – it’s just a cool design element, and keeps the page from looking too boringly red. 🙂

          1. Jarom Adair says:

            Any chance you can move that “Have you read this awesome post?” up into the main body of the page? I missed it until now because I thought I had hit the footer and there was nothing else to look at.

          2. Danny says:

            Hmmm… I don’t think so, but we do have something else coming to showcase some of our better posts – stay tuned! 🙂

          3. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

            Actually, although it’s not executed as precisely as I’d have done it — it may be subconsciously or inadvertently strategic and effective because:

            . People’s eyes tend to blur with too much “flat” color, and it leaves their eyes with no clear focus. a *gentle color gradient* or fade can lead their eyes from the flat edges toward the center.

            . It sports “cool” (as you said) “uniqueness” making the site memorable (as we’ve seen Jarom already finds it ‘talk-worthy’)

            . It has the potential for subtle (and because of that — powerful) meaning + symbolism. Jarmon called it star/flame things — the FLAME-symbolism would fit PERFECTLY speaking to people’s subconsciousness about the UNITY of the entire site/theme/vision of emergency ‘firepole’ marketing.

            So there ya go, 3 reasons this is an epically powerful part of the redesign, even if “done right” unconsciously.

            Note: It looks more like stars to me, rather than subtle red flames, but as I said this powerful technique has not been executed with my personal standards of precision (at least for this phase :D)

          4. Jarom Adair says:

            That’s the great thing about having people like Jason on your site. We’ll come up with some good reasons to do what you’re doing even if your main reason is simply “it looks cool”. 🙂

  5. Sarah Arrow ( User Karma: 0 ) says:

    I liked your post, as it highlighted that different things work for different people. When the blogging gurus share their advice, it has to be read with the thought that a) times have moved on and b) just because it worked for them it doesn’t mean that it will work for everyone.

    Often a lot of advice is based on outdated advice, so it’s refreshing to read a post such as this.

    1. Jarom Adair says:

      I’m glad you liked the post Sarah, and I can remember the moment I realized that what works for the gurus doesn’t necessarily work for the non-gurus (I had to purchase a lot of the “buy this and I’ll teach you how I made $23,957 in 3 days” kind of stuff before I figured out that they’re playing on a different level) 🙂

  6. Tom Southern ( User Karma: 0 ) says:

    Thanks Jarom. Agreed, it takes time to recognise the difference between a blog and a business. It’s taken me time to realise this.

    It’s a bit like having a record shop say, and instead of understanding that your shop is your record business’ platform, you see your business as your shop; the bricks and mortar, windows, storage units, advertising, etc.

    As for Danny, well, he’s the lead to follow :). The sign of a great master. Good show!

    Cheers!

    Tom

    1. Jarom Adair says:

      Again, well said Tom.

      I’m enjoying carrying on two conversations with you on two separate sites. 🙂

  7. Tom Southern ( User Karma: 0 ) says:

    You’ve laid out an excellent strategy here, but I would go further and say that it’s about creating yourself as a leader. A leader whose platform happens to be a blog.

    That blog is how you create your community. How you do this depends on what kind of community you want. Of course, you want the kind of community that will most likely bring your business the income you plan for.

    Blogging is different from business in that blogging works best with a active, fan-rich community. This is because Blogging isn’t a business model. It’s a platform that sustains and supports your business (if you do it right).

    There are no sell-by dates on great content. What matters is that any content you write has to answer a question which is frustrating your community. Your content has to provide that main function, however long or short it is.

    Which is why the question, “why would you sign up for somebody’s email list and get more emails cluttering your inbox when you can just come back to that site any time you want and peruse everything at your leisure?” stricks a chord with me.

    Emails to a list need to be different from blog posts. You promise people something special when they sign up. So give it to them. Bloggers need to stop relying on just filling their Inboxes with links to your blog. Remember, your list is your selling tool.

    You’re a leader whose platform happens to be a blog. That blog is how you create your community. How you do this depends on what kind of community you want. Of course, you want the kind of community that will most likely bring your business the income you plan for.

    This means giving a lot in return so that your community feels their effort is worth it for them.

    Same goes for how you blog.

    Tom

    1. Jarom Adair says:

      Well said Tom. “Blogging isn’t a business model. It’s a platform that sustains and supports your business” is something every business owner needs to understand but it usually takes a fair bit of experience for somebody to get the difference between the two.

      Danny is a good example of someone who doesn’t just fill your inbox with links to his blog. He uses email to educate us as he openly lets us know what’s really happening in his world, and he demonstrates his leadership as he genuinely tries to guide us to success.

      Thank you for your thoughts Tom

  8. Joe Peck says:

    This is a really great article, Jarom. I am always up for new ways of doing things and this has me thinking. I am currently building my blog and haven’t launched yet. I’ve been killing myself trying to design a blog that looks professional and will give a lot of value. My product is information and consulting services so I want to build as big an audience as I can.

    I just subscribed to your site and noticed how simple it is. You don’t have a navigation bar with a bunch of links to all your content, for example. There really isn’t anything to do on your site except sign up! (which is the whole point). Very interesting. I’m going to check out the tutorials and see what else might work for me. I am considering implementing your tips to see what happens, but you have me pretty curious.

    Thanks Danny for passing this along. You know I value your content, as do so many others, so please keep doing what you are doing! Jarom, I just recently discovered Danny’s blog and have gotten to know him and he’s an amazing guy! He’s a great example of how to run a successful blog and give your audience a fantastic ROI. Danny, I’ll be in touch soon.

    Cheers everyone!

    1. Jarom Adair says:

      I like your curiosity Joe. That’s a good approach to starting a blog–open mindedness and experimentation.

      What I described in the article above is (generally) a good way for new blogs to build an audience on a minimal amount of work, so I’m glad you’re considering it. And realize that it will change as your audience grows (there will be a point where you’ll want to invite comments etc…).

      Just as long as each element of your site is helping you achieve your overall goals, you’re good to go!

      1. Joe Peck says:

        Thanks for the quick reply, Jarom! The key to building a successful audience is engagement. I can tell already that you are willing to invest time to build relationships and that your audience truly has value to you. You’re not just trying to get people hyped up so you can make money. That is the key to the future of success in business – audience engagement. It’s very exciting! You make an interesting point about a blog changing as it grows and evolves. I didn’t really think about that but it makes sense. I may start off simple now and then changes the look and feel of the blog as my audience’s needs change. Very cool! Thanks again and keep that great content coming. 🙂

        1. Jarom Adair says:

          Engagement is something I’m specifically watching Danny’s actions on. After all, he wrote the book! (or compiled it, at least). Engagement is something I’ve not been as aware of in the past, so I’m glad you’re noticing my efforts. Thanks!

  9. Barbara-Lynn says:

    Taking off the calendar dates was a great idea and I did that for a while. But when I signed up on Blog directories, one of the stipulations was that you needed to have your posts dated with a calendar, so I put it back on.
    When I began blogging I received tons of comments and thought it was great, until I realized 95% of them were simply spam. When I put a good spam filter on, most of the comments vanished. I do, however, still get comments from time to time.
    I also get about half of my website traffic from my blog. I post monthly and take the articles directly from my monthly newsletter. I decided from the beginning that I was not going to be a slave to my blog. I’m happy with the results.

    1. Jarom Adair says:

      Great to hear you’re getting results Barbara-Lynn, and I’m glad you’ve experimented with the different aspects of your site and you’re willing to turn them on or off depending on whether they’re serving you or not.

      Comment spammers…ugh. They’ve angered the the pagan blog gods and they’ll get what’s coming to them…

  10. Catherine E. White says:

    Jarom, I personally imagined my blog more as a hungry dragon, requiring tribute in the form of content, and human sacrifices (namely me) rather than as a pagan god, but otherwise you have read my mind and described my feelings about my blog with surprising accuracy. In a blog without many comments, I have been feeling rather alone. It is reassuring to know that I am not alone, and that others have faced this beast and lived to tell the tale!

    I also notice that even the call to action on this page is before the comments.

    I have a question, though. Every time I mention the idea of maybe using an auto-responder to my partner, he says they are evil, inventions of the devil, and subject to abuse by spammers and other hideous problems. And yet, you seem to be taking for granted the use of auto responders. You also seem to be tracking which page a person was on when they signed up.

    Is there a good and virtuous auto responder that you would recommend for this purpose? Or a best practices article that addresses how to make use of an auto responder in a responsible way that serves the greater glory?

    Thanks again! Really enjoyed this article.

    1. Jarom Adair says:

      A hungry dragon…I can see it now. I debated on how far to push the pagan god analogy–I drew the line at human sacrifices. 🙂

      Autoresponders, like so many other tools, are neither good nor evil–it depends on who is using it. Everybody has an opinion of them based on their experience with them, and they can certainly be devil’s spawn. 🙂

      I would find it fascinating to understand your partner’s point of view on them (it sounds like he has some really strong opinions), but I’m sure all he needs is a little education and someone to show him how they could responsibly be used with your business model and we could clear things up.

      1. I’ve asked him to clarify. His issues with auto-reponders are not with sending sequential emails.

        The main issue is that if there is any automatic forwarding of something by email to someone with an added comment, that is apparently a potential source of some major vileness. A message of any type of content can be sent by the spambots using your server to any email address. That is potentially becoming a post office for spammers. So, one wants to avoid doing that. We had to turn off polite “acknowledgement” emails for technical support for our software product because of that happening.

        Secondarily, there is a deeply held belief that all forms are spam magnets. The evidence suggests that they really are. I took the leap to turn on comments in the new blog, and while there are not many “real” comments and conversation going on, there is still plenty of spam to filter out behind the scenes of the dragon-y blog. I personally want to be spending as little time as possible reading and deleting the drivel of the spam bots. That is even worse servitude than producing content on a schedule too. Where is St. George when we need him?!!

        So, from my partner’s perspective, and mine, assuming that we can avoid the first issue by not allowing a comment to be attached to any forwarded email, there needs to be a graceful and careful way to handle the whole subscription process to confirm that the person is real, filter out spam responses so I don’t have to see them, and to track what the real person has already received and what they would expect to have next.

        Do most autoresponders handle that?

        1. Jarom Adair says:

          Just to clarify, are you talking about some kind of comment autoresponder feature? Or email autoresponders of the type that Aweber and MailChimp provide?

          In the article above I was recommending email autoresponders that someone would receive if they subscribe to your email list after reading your post.

          1. Jarom Adair says:

            Take a look at this video where you can get an inside look at how Aweber works.

            The autoresponder section is about 3/4 of the way into the video, but if you’re not familiar with email list services then the whole video will give you a good understanding of them.

  11. I like the idea of replacing comments with the call to action: Subscribe to my newsletter. Not sure I would strip out the comment section. The whole idea does make sense for mini-website on a single topic – perhaps as a teaser for a paid webinar.

    You still need traffic or visitors. The idea about posting to an LI group needs work. You cannot just be a drive by poster in LI, you need to have real engagement – you are expected to pick up the phone from time to time to talk with your LI contacts.

    1. Jarom Adair says:

      Thanks for your thoughts Michael. I’ve actually used that exact term “drive-by posting” myself. There’s so much more that needs to be said about posting on LinkedIn that I couldn’t cover here that Danny has already invited me to write another article focused just on that.

      LinkedIn is a great site for so many different reasons, it’s hard to do it justice in a couple paragraphs. 🙂

      Your site has a pretty good audience, Michael. Certainly keep the comments section if people are responding.

      1. Thanks, a multi-author blog for professional services is different from the ordinary single author, even allowing for guest posts.

        What I will experiment with is the use of pages instead of entries, strip out most of the distractions, and put 5-7 pages all designed to get a subscription. Nice idea.

        1. Jarom Adair says:

          I’ve tried something like that–stripping pages of distractions as opposed to posts. It works as long as the pages don’t show up in the site’s navigation. The only issue you might run into is it’s hard for search engines to find page content because there’s no natural links to the pages if they don’t show up in the navigation (and these pages that are built to attract subscribers are great for converting search traffic).

  12. Jarom, thanks so much for this mental refreshment! It did me good to read it, and I’ve sent it on to a few people I hope it will help. Superstitions are a poor substitute for experimentation and iteration. 🙂

    1. Jarom Adair says:

      “Superstitions”–that’s the word I was looking for! A couple of times I thought “what’s the word for when people hang on to something based on vague fear of something they don’t understand?…” and then for whatever reason I’d quickly forget about it. Thanks Sophie!

  13. James T says:

    Hi Jarom,

    Some interesting ideas here. I would disagree with your point that blogging isn’t meant for businesses, however. There are lots of ways to monetize a blog, like affiliate marketing, selling products, etc.

    I do like the idea of writing shorter posts in a Tumblr kind of style. I think even posting videos or a couple of photos works a lot of the time because they’re so much easier to process than a whole bunch of text.

    1. Jarom Adair says:

      Hi James,

      Jason has the right idea–blogs are great for business, but not every part of a blog has to be kept if it’s not serving your business needs. This misunderstanding is probably from a bad choice of subheader wording on my part.

      You’re absolutely right when you talk about doing things Tumblr style. Creating videos (or photos or even infographics) out of your top blog posts is a great way to extend your reach to a whole new audience.

    2. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

      Hey James! I feel like I get where you’re coming from.

      Blogs definitely contribute to the making of money (mine plays a huge role).

      To clarify: I believe Jarom’s point was a lot of the “standard” parts of a blog exist and are used not because they were designed for business, but because they were designed for writers, bloggers, + sharers for years.

      NOW blogs are clearly being used well for business, but maybe not all of the original blog parts fit with that evolution.

      🙂

  14. Zach @TruthInMarketing says:

    Wow…this is…this is blasphemy!

    Seriously, this is some crazy stuff. I’m tempted to try it because not having to plan for content to be released every day or every other day sounds really appealing. It could also be doubly useful for me and all new bloggers because there’s really no way for new visitors to tell that your site is new.

    One concern…I recently read an article about the new Google algorithm. It mentioned that longer, detailed posts now supposedly rank better. Has anyone heard this? I could be totally wrong.

    1. Jarom Adair says:

      Blasphemy indeed Zach. Just don’t let the blogging gods know you’re tempted to try it… 🙂

      Google is trying to find new ways to rank the importance of posts and websites. The length of the post is not as important as the attention it gets (backlinks, comments, shares, etc…)

      Since epic posts tend to get more backlinks, comments, shares, etc… then they are better for search engines. But if you’re a new blogger, search engines are really the last thing you need to be concerned about when it comes to getting traffic. I’m writing up a post for Danny on how to use short blog posts to get a lot of traffic without search engines.

      Great point about masking the fact that your blog is new!

  15. David Tong says:

    I agree to almost everything mentioned and experienced it myself on my photography site over at http://www.iphotocourse.com (yes, I dropped the link lol)…

    The shorter posts do really well especially if it’s delivered in a package your readers prefer.

    Back then, I strive to write long how-to articles and later realized that a short article with relevant YouTube videos were getting a lot more traction in social sharing.

    The days of writing 2k word articles are behind me unless it’s really worth going into deep details.

    Thanks for the article.

    1. Jarom Adair says:

      I wouldn’t give up on long posts when writing for other sites with a large audience (Danny has a great course on Guest Blogging) or if you develop a name in your industry as well as a large audience.

      I watch the big bloggers disappear for a month or two and then reappear with an epic blog post that gets them tons of shares and comments. If you can pull that off, then go for it.

      Otherwise, short posts will serve you well.

  16. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

    Jarom, this is by far some of the freshest, most creative, and yet solidly sensible blog marketing advice I’ve seen. It applies directly to me. Thank you so much. Soaking it in 🙂

    1. Jarom Adair says:

      Awesome Jason–I’m so happy to hear that. I see you on this blog a lot, so I’m happy that I still have something to contribute after all of Danny’s posts. 🙂

      1. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

        Yeah, glad you noticed: I’m something of a super-fan of Danny. From our first interaction, through any ‘rough’ spots, until now he has been the absolute epitome of a classy, loving human being.

        In a world filled with agendas and ego, someone who trusts their gut and conducts themselves well to help others is super-magnetic to me.

        How’s that for a post idea? 😛

        Everyone talks about Danny’s guest-posting, engagement-genius, marketing-super-powers (and he has these in abundance), but I feel his massive results in life are far more related to ‘karma’ than ANY particular technique.

        As for your ideas, I already implemented much of them.

        Dates gone, Post Meta gone. I’ll be removing “related posts” later as an experiment. You can check it out here: http://ryzeonline.com/blog 🙂 Thanks again.

        1. Jarom Adair says:

          Sounds like a good post to me Jason (or do you prefer J-Ryze?). And yes, Danny is great. I’ve been stalking him for a couple months now and I like how he conducts himself.

          I like your site. I’ll have to surf around it while I still have the chance. 🙂

          Speaking of ego, your alexa score will suffer if you remove the related posts. Mine certainly did. But watch the other stats and see what goes up!

          1. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

            Ahhh, that’s some juicy extra info, Jarom. Thanks, man.

            I’ve had really good response any time I skipped linking in my email and shared content direct.

            I’ll consider it more 🙂

            And thanks for sharing your other site, I was curious!

          2. Jarom Adair says:

            I’d be curious too if some guy was claiming that taking related posts off their site made their alexa score pop to over a million… 🙂

          3. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

            Haha… totally, Jarom.

            And yeah, recommended 🙂

            Verrry good heads up on the Alexa score — though I’ve never cared much about scores 🙂 I love them, and love solid names to reflect my awesomeness, but definitely not necessary, as you’ve demonstrated 🙂

          4. Jarom Adair says:

            That’s good to disconnect yourself from scores. I’ve been really hooked on my Alexa score for ego purposes and it went from under 100,000 to around 230,000 with the absence of the related posts.

            And so you know, I’ve also switched from sending out email with links back to my blog to placing all the information from my latest post directly in the email–that hurts the alexa score as well but nearly doubled my open rates (from 26% on average to just over 40%). So I lost several thousand visits a month to my site that way but I’m reaching more people with my message. That’s something to try out if you’re not already doing that. Just FYI.

            I should mention that my Solopreneur Marketing site is about a month old and I’ve just started switching my business activity over to it. My main site is at http://www.internetmarketingforbusinessowners.com/ (that’s where the 230,000 alexa score is I’m talking about) just in case you’re wondering.

          1. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

            Danny man, you earn every word by the way you roll.

            And I’m known for having a gift with clear, impactful language that moves people… so it’s cool when I get a chance to break it out 😉 Thanks, man 🙂

  17. Samar @ The Writing Base says:

    Having knelt before my blog more times than I care to think about, I have to say your post struck a chord Jarom.

    Personally, I like the idea of short posts. If I could, all my posts would be three sentences or so. Here’s the problem, here’s the solution, here’s how it applies to you, my dear reader.

    Unfortunately longer posts tend to do better. I get more comments and more shares on them. I love your idea of saving longer posts for guest posts and creating an auto-responder series from some of your best posts.

    I think I’ll go do that right now 🙂

    1. Jarom Adair says:

      The length of the post depends what stage you’re at in business Samar. Seeing as how you have an audience and you’re gathering several comments for each of your posts, I’d say you’ve chosen well.

      I’m glad it struck a cord with you!

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