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We Love Mirasee – How About You?

Hello everyone, and welcome again to Mirasee: reimagine business!

We’re so excited to unveil our new name and site to the Firepole Marketing community.

The decision to rebrand was not taken lightly, but if you read Danny’s emails and listened to the podcast, you know it was the right decision.

Growing into Mirasee has been exciting and a little scary for us as a team. From finding out the new name, getting to see the new logo, and then sneak peeks at the new site had us on the edge of our seats.

But as with anything we do here, we want to know what all of you think? So today we’re keeping it short because we want to hear from you.

How did you react when you found out Firepole Marketing would be no more? Do you like our new colors and logo? And our new name, Mirasee… Yay? Nay?

Let us know in the comments what you think or any questions you have about the big change.

About Selene Benjamin

Selene joined the Mirasee team as managing editor in 2015. When she's not spending her days writing, editing, and planning the editorial calendar for the blog, she's playing around with SEO for the site and for her own personal amusement.

200 comments

  1. I’m reading every word of 10 Rules of Visionary Business and finding incredible value. Becoming a great admirer of Mirasee and adopting your solid ideas for the re-visioning of entrepreneurship. THANK YOU!

  2. I’ve been following Firepole marketing and Danny’s work in general for a while now. And of course congrats guys on re-branding! However I’m kind of sad because I loved reading and re-reading older blog posts from 2014 and earlier, and I can’t find any of it now. First, there’s now search button to look smth up, and second, could you also add ‘archive’ with titles of the posts so ppl could go back and re-read any post they’d like. It would’ve helped a lot.

  3. To me, “Mirasee” does not conjure up what you do. Firepole Marketing did. I have always been told that your url should be evocative of your company’s goals. When i first saw it I thought you were expanding to Europe with a combo name, as “Mira” means “sight, target or goal” in Italian, and “see” means “lake, pool, sea or ocean” in German. It obviously works for you, but it doesn’t evoke rapid movement like Firepole did.

  4. My first thought upon seeing the name Mirasee was the Spanish word “mira” or “look” so naturally I translated Mirasee to mean “look see” which didn’t make much sense. LOL

    “Business Reimagined” sounds great. Yet, there is such a stark contrast between the energetic, bright, bold colors of Firepole Marketing and the subtle, soft colors of Mirasee. A level of excitement seems to be missing. That said, I am looking forward to seeing what Mirasee develops into. Danny, thanks for letting me be part of the “tribe”!

  5. The name Mirasee to me is redundant (both in Spanish and English). The root word “mirar” in Spanish is “to see”, and the last syllable is See (Mira-See). It is confusing to me. Mirasee is not clear to me except maybe you want to brand your business as visionary, forward thinking or business strategist. Sorry, but I don’t see the connection.

  6. I don’t think making people guess what you’re about is ever a good idea. It can be tempting to introduce intrigue and assume the interest is so strong, people will do the work to find out who you are – but I don’t think it works that way.

    However, I’ve always thought your site and content was first rate and so I’m not walking away. I know your focus is not just marketing now but I’d be interested in why you did this. Not why you liked that name but what’s the advantage with going with something obscure?

  7. Hi Selene,

    Love the new look and feel of Mirasee. It offers such an exciting venture to share and I hope it carries you and your team’s hard work in creating it to even more success.

    Will the Firepole posts be available in Archives for example?

    Looking forward to being part of Mirasee’s future.

    -Tom

  8. The name makes sense as explained but sounds a little like you’re selling water or vision services before it’s explained. Still, it’s slowly growing on me. The website colors and format are great – and I love the blue button-up on Danny (thank you for not wearing a suit, that would be too stuffy for who you are). Excited about the downloadable resources. The site is a little goofy on my smart phone, but that’s a struggle with every brand new website. Rock on guys, you’re inspiring me to pivot my business too – and at just the right time! Keep it rolling!

  9. Hi Selene–

    Thanks for asking for opinions.

    Branding = ouch! Something painful that happens to a cow against her will. I prefer something relating to “belonging” and “community” or “tribe.”

    Branding is often thought of like a book–the title and cover being more important than content.
    But, to me, it is a whole persona, meaning how you relate to the community–a much broader concept.
    So I’ll not comment on how the new site looks or its URL.

    I respect what Danny has done with Firepole, even though I did not receive full benefit from ABM.

    I worry that with his new family, Danny will now become more interested in money than being of service. I see the higher cost of the CBL over ABM, and Danny’s interests in the very high end. Does this mean that poorer start up individuals will not be served, or not very well?

    For me with ABM, there were many gaps in coaching, as well as a lack of information in a lot of areas.

    Examples of where I’d like to see this organization go include the following: copy writing, mindset building, comparisons of software that is completely WSYWYG (unlike WordPress), and what it really takes to reach a goal, without glossing over. IE, Information about promoting guest blog posts which is reported to take 5-10X as much as the writing and submission, came late as a blog post, not part of the course.

    In conclusion, I see this move to “rebranding” as a decline from what Firepole was supposed to be.

    1. Hi Don,

      Thank so much for your feedback! This is great. I’ll be sure to pass your feedback along to the student support team. I hope you decide stick with us as we move forward as Mirasee. We really want to improve what we have to offer with all of our resources and support.

      As to Danny’s interest in profits over service, I can’t speak for him but I can speak to how he leads the team, and service is still #1. I feel that the change to Mirasee was also in part to better represent one of our most important values which is to make the world a better place. I hope that continues to show with our future messaging, support, and plans!

  10. I do wish you well with it. I can see some advantages. “Mirasee” is a fairly novel word returning only 18,000 results from Google. I don’t bring any associations to it, which leaves you free to define (brand) it however you like, but I did like “Firepole” and I felt I had invested time in getting to know you. So, it feels a little ‘weird’ – like dating someone for a couple of months and then having them suddenly change their name over dinner.

    My bias (against) is subjective. and there may be a very strong objective case for it, but I have two alternatives perhaps worth mentioning – even if it’s a moot point.

    1. Launch ‘Mirasee’ as a separate entity and explain to your audience how it is different. If I understand correctly, Mirasee is ‘Firepole with a different name’. As I see it, there is no need to rename a company to launch a new brand. It’s just a lot of overhead and confusion. Launching brands without having to rename the company scales well.

    2. This could have been done in dialog with your audience. You advocate very persuasively about the value of listening to your audience and giving them what they want. I don’t think that happened here. So I am left wondering if this wasn’t a lost opportunity to engage and learn what branding was really working – what Firepole has come to mean to us and leverage that – and your audience – in your re-launch.

    I am certainly not going away. I am engaged (obviously) and am more interested in the substance than ‘what you call it.’

    Here’s to your continued success.

  11. I am all about this rebrand it looks absolutely amazing! I really appreciate the thought and the meaning of the name it causes you to sit back and to think! Very clean and beautiful…I wish I could have the vision and mentorship to rebrand myself! Kudos

    1. Thanks so much, Davia! I’m so glad you really like it. 🙂 A lot of thought went into everything and will continue to go into everything we do. As to the vision, I think you do have it! And mentorship, there are so many branding resources online. When you’re ready to rebrand, you might check out some of the blog posts and articles on branding and rebranding and see what it brings up for you. Good luck and let us know how it goes!

  12. And also, the image you use as your main visual identifier, the light blue one with mountains in the background, in proximity to the name Mirasee evokes a “mirage.” In other words, fake, not real, illusory.

  13. I’m a long-time follower of Firepole, and a member of ABM. I’m also an interaction designer. Because I like you guys, I’d love to have some kind words about your re-brand, but truthfully, I think it is awful It is as if you set out to strip away every bit of personality, character and quirkiness. Everything from the name, to the color scheme, to the site design and even the font (!) is totally bland. This could be the website of literally any marketing consultation startup.

    The site design is particularly terrible. It seems like there has been no thought to detail at all, which certainly wasn’t the case with your last site re-design. All of the spacing, line height, etc. just looks really thoughtless, as if you’d used a cheap off-the-shelf theme, and not even a very good one. What the heck? Why throw away all of your brand equity on a terrible re-design?

    1. Hi Rebecca,

      We so appreciate your truthful feedback. That’s what we wanted! Good and bad feedback is always helpful. We’re still working a lot behind the scenes on the blog and the site design and usability. I’ll pass your feedback along to the right people 😉

  14. I think the website looks fine. I am new to you guys so don’t have any attachment to the old one. The name, Mirasee, doesn’t have any meaning to people currently, but it will, as the work you are doing creates the energetic meaning for it and that will emanate out into the concrete world. Think Apple – when that name was chosen it didn’t have any of the associations, cultural capital or kudos it has now. Mirasee will be the same (provided you keep on doing brilliant work that is!). 🙂

  15. Not a “hell yeah” from me. The logo is too “corporate”, and the name doesn’t have the “grit” or “in the trenches” feeling as Firepole. I am not feeling a “personality” in it, and feel like we have lost Danny in the shuffle.

    1. Hi Ling!

      Nice to see you here in the comments. 🙂 I think as we move forward as Mirasee, you’ll see the personality (and Danny’s involvement) hasn’t changed. And thanks for the feedback!

  16. It’s not mobile friendly yet (I can send screenshots if you’d like. A lot of the graphics get cut off or smushed. There’s no direct link at the end of the post to comment, so I had to scroll and scroll and scrolllll. Overall, the name sounds like a LASIK brand. It’s extraordinarily unclear and the logo is meh.

  17. I’m like a few of the others in that I genuinely wanted to love the name change when it came. The build up was fantastic with the teaser emails and reassurances along the way. The message about aligning with true purpose was inspiring and well received, and as an existing customer I found myself getting excited just thinking about how you guys could improve on what you had. And then came the reveal…

    I don’t know if it’s a case of the sequel not living up to the original, or that I was just attached to the old branding, but the new logo doesn’t quite have the same impact for me. That said, you guys have a pretty strong track record so I am going to embrace the change with the same spirit as your teachings and back the fact that you know what you are doing. GO team!

  18. I know you said the Mira was Latin but sorry most of us don’t know Latin – I find the new name confusing as it doesn’t convey what you do. Also I think the time to ask for opinions is Before you do something, not so much after…

  19. Now here’s an interesting thing – I found Firepole because I was looking for help to market my local history books. The name was quirky and didn’t really mean anything to me, but it did say ‘Marketing’ so I subscribed. A lot of what you do now has no relevance to me, but because of the relationship built up over time, I stayed subscribed, gleaned the bits that were helpful, and watched your progress with interest.

    If I found you now, I wouldn’t sign up, because reimagining business is not what I need. The new website looks good but doesn’t draw me in. But because of the relationship, I will stay, even though the direction in which you’re going is away from what I need. Isn’t that strange?

    Thanks for all the great advice, anyway, and best wishes for your reimagined future!

  20. Congratulations on the big leap! I know it takes a lot to do this and so far I’m liking what I see. I guess I’d like to see the ‘fire’ in the work you’re doing, but the authenticity piece is pulling me in more so than previously. I love the look, branding – the danger with the name is that it’s not clear what it means immediately to the audience, so that’s one thing that might be an obstacle – but your tagline makes up for it. I do like the meaning of the name, but again it’s not something folks will be thinking about when they come upon your site. 🙂 Best wishes for the new birthing of Mirasee and all that it brings.

  21. I miss Firepole Marketing. It was the most helpful resource for online businesses on the internet. Felt like a bullet hit my heart when I heard it’s gone. I only discovered it less than a month ago and started learning and enjoying it post after post. Will the old content become available again on the new site? Well, Mirasee sounds like merci which means “thank you” in French. Nice brand name. The new beginning is promising. I’m sure you gonna rock like never before very soon. May I still have access to Firepole Marketing freebies given away before the closure?

    Best of Luck,
    To Your Success,
    Max

    1. Hi Max!

      I assure you that all the great resources/freebies will return once we’ve updated them! Think of it less like a new company, and more like we’re ‘growing up’ and tucking in our shirt. 🙂

    2. Hi Max, and welcome! Don’t worry. The old content will be on the new site. We’re currently ironing out the kinks. Are you talking about the free resources on the Firepole site?

  22. I really wanted to love the new name/site, and the multi-email buildup had me primed for a “wow” experience. I’m sorry to say that the reality was a letdown.

    For me, Firepole Marketing spoke of energy, excitement, and action. The vibrant color scheme, while almost too vivid, felt welcoming. Mirasee, on the other hand, evokes a sense of contemplation, dreaming, and wishing…and the cool colors make your organization feel as remote as the mountains in the header. Firepole Marketing was on fire. Mirasee appears to passively float on a sea of blue.

    Your issues with the original business name make sense, but at least I had an idea what I would find on the site. “Mirasee” doesn’t tell me anything about what you do. Even with the tagline “reimagine business,” I wouldn’t know if Mirasee was a consulting firm, a think tank, a branding company, or something else.

    I respect the fact that it’s your business, and you get to call the shots. But as a member of the Audience Business Masterclass, I’m surprised you didn’t consult your audience before you made such sweeping changes.

    I’m sorry to be so negative, but you did ask for feedback. On a positive note, I’ve been impressed with the people and mission behind Firepole Marketing, and this change won’t deter me from continuing to learn from all of you.

  23. I love your new site design! It’s crisp, clean and well set out. I love the uncluttered tabs at the top and the helpful links on the footer (prime real-estate area on a site.) I have no trouble finding the info I need.
    Change is always difficult but I think you handled it well with plenty of prior notice.
    Thank you.

  24. I don’t care for the name. As someone stated earlier, it’s too soft. I have seen it about 20 times in the last several days, but if you asked me to say it without looking I would have had to think and try to remember. The reason for changing from Firepole was a valid one, but any time you choose a company name that has to be explained (and I’m afraid you will be explaining this one forevermore) then it isn’t effective. It’s like choosing a logo just because “I liked that one.” It’s a really neat idea, but in pure marketing terms I’m afraid you will be changing it again in the not-too-distant future.

    1. Thanks for you sharing your thoughts with us, Gwen! We do respect your opinion on the name. A lot of thought went into the name, but your feedback will help us in creating future messaging and content.

  25. I think the name is redundant (mirar=see in Spanish), doesn’t make it obvious what the company is about – is that maybe one reason why we get so many emails to explain it? The name & logo also remind me of a travel agency… Firepole was much more powerful in my eyes. But I also get that a rebranding is difficult, and as long as the content keeps it high quality (or even improves) I will be continue to be here! What I really like is that there is more white space on the website which looks less aggressive, too, although almost too relaxed, too spiritual for a business site. Just my 2 cents; thanks for the work you do in any case!

    1. Thank you for your feedback, Kathrin! We will definitely continue providing high quality (and improving) content. We will keep your feedback in mind as we continue to create the messaging for Mirasee.

  26. Mirasee for a business. What does Mira mean. In Spanish and some Italian dialects, it means “Look”.
    It could also be a sanskrit name, like the Princess Mira who sung religious songs called Mira Bhajans.
    I see to not be relating at all to what the company is all about. If I were new, the name would not resonate anything. It is a business. I am looking below this comment and I am thinking that the new name could even be “Visionary Business” or Business Re-Imagined for _______ Professionals”.
    Something to attract peoplke to you for you to supply them with what they need.
    Now, Get a good name and stop the bombardment with what? how? why? every day.
    I even stopped opening the emails because it became a bit irritating to be on a subject for 2 weeks. Life keeps moving on. I just don’t see Mirasee. It is odd.

    1. Hi Lalita,

      Thank you so much for your feedback. I will pass it along to the team. We definitely appreciate and respect your perspective. A lot of thought went into the name, and we’re happy with it, but we’ll absolutely think carefully about yours and similar feedback, and what that means to us in terms of our plans and messaging going forward.

  27. Hi Selene, Danny and Mirasee,
    Accepting the change is always a painful thing!
    But here the new look is really fantastic!
    So simple and cool! No clutter!
    The logo too is looks majestic.
    Waiting for the next to come in!
    Keep up!
    Keep Sharing
    Best Wishes
    ~ Philip

  28. I’m really not liking the name Mirasee. I agree with the poster above who says it sounds like a spa or skincare line. I’m pretty audial, so I hear in my head the words “Mirror see” when I read your new name, and it sounds like a reflection of a reflection of a reflection, but means nothing. I also agree that the look and feel is nice on the eyes but leaning too “corporate” and not nearly personal enough. I spent money with Firepole Marketing because I felt like Danny was talking directly to me when he was describing the Audience Business Masterclass. The look and feel of Firepole Marketing was that of a small company grown large, which is something that I think a lot of your customers can resonate with and aspire to. Mirasee’s branding doesn’t give me a feeling of anything to aspire to. It just feels … there. Not close, not personal, just kind of floating out there impersonally.

    I’m so glad to be part of this “family” but I do have to honestly say that had I not known of you before, I would be hesitant to spend more money with “Mirasee”. I wouldn’t think twice about throwing money at “Firepole Marketing.” While I understand and agree that you outgrew the name, Mirasee is just too vague and new-agey sounding for what I feel your brand is about.

    Thanks for the opportunity to share thoughts!

    1. Hi Jennifer,

      Thanks for your feedback! It’s something we will keep in mind as we move forward with new plans and content. We are happy to have you a part of the family. 🙂 The name and look has changed but the core of who we are and what we stand for remains the same. I hope as we prove that as we move forward, it will instill the same faith in everyone!

  29. Hi Selene, Danny and Mirasee, congrats to your new website and brand! Yes, it takes a bit time to accustom oneself to a new name especially if the new brand name is kind of a composed term. As others noted the website is looking more “corporatish” now. New visitors may associate the blue color and light tinted backgrounds to other industries like the financial sector. On the other hand the color blue is representing vision and sight. Therefore it fits to Mirasee and I fully understand your choice of this color scheme. Apart from that the new site is very clean and nice to look at!

    All the best to Mirasee

    Gerhard

    1. Hi Gerhard! Thanks for the kind words!

      I think this is the result of the ‘newness’ factor. Our core values are the same, and we are still striving to develop top-notch content. Our personalities will start to pop up again once the newness feeling fades away. 🙂

    2. Thank you so much, Gerhard! Yes, I understand where everyone is coming from with not getting or liking the new name. But time will tell how it goes. I’m looking forward to finding out!

  30. Always interesting to see a company perform a rebrand. From a design point of view I like the new logo and the website layout for sure – looking forward to what comes next from you guys!

  31. Hum, I’ve always held, as a marketing rule, that names should help the prospective customer/client know what they getting into. Firepole Marketing had marketing into, so I know that what you do has something to do with marketing. Mirasee????? not so much. Are you a clothing store, something to do with fashion? The choice of this name kind of baffles!

    1. Hi Kathryn,

      Thanks so much for your thoughts! Firepole Marketing did have the name marketing in it but was also somewhat misleading in that many thought we offered marketing services rather than education. A lot of thought and planning went into the new name. And we like it. But we’ll definitely keep feedback like yours in mind in our future messaging and plans.

  32. I am in the process of developing a writing website to showcase both fiction and memoir vignettes. After watching Jeff Walker’s webinar I decided to do a major Launch of the new site, and my goal is to be able to do it in January so it doesn’t get lost in holiday ‘STUFF.” I do plan, however, do do a preview of the site to about 50 people and writer sites sometime in late November to just get an idea about whether they find the site attractive, interesting, do the stories and vignettes encourage the reader to read further, and what comments they leave.
    This site has affirmed my decision to do the preview, especially because the wide range of comments you have received. I find it amazing how honest some people can be, or supposedly honest. I hope I get comments that are as honest and helpful as the ones you have printed here. Did you find them helpful? Would you mind if I include you on my preview list? I have loved the information you have shared through Firepole Marketing and don’t see any reason to expect less from Mirasee, although I don’t really understand where your new name comes from. Should I? Have I missed something? Is it a take off on a few names? If possible please give me more information on your name. My site isn’t fully up yet, but I am planning on just using my name in the title, with perhaps something a little definitive o people know what to expect. I have totally enjoyed the emails and articles I have received from Firepole and look forward to continuing to get material that is as valuable once I begin to open Mirasee material. I wish you good health, much success in your work, and pleasant days!

    1. Hi Denise,

      Thanks for your comment! Yes, the comments are definitely useful in multiple ways. There’s some helpful feedback in all of them 🙂 Essentially, Mira means look in Spanish and well, See. But Mira also conjures words like reflection which we see as an aspect of what our coaches do and how our students are also a reflection of us. (Seriously, go check out the podcast. I’m not doing it justice here. haha) Are you in any of the Facebook groups? Our students are pretty active and very helpful in providing valuable feedback if you want to share your site with them.

  33. Great: Refreshing blue. Mira|See: I see two words – I’m bilingual-bi literate (Spanish) – and that’s actually okay. Perhaps because I love words especially “see.” And because its only 7 letters long? Don’t know. Just please keep “About Us,” “Blog,” “Podcast” and “How We Help” on top of any page. And make it possible for readers to Comment without having to scroll past others’. That made this short post feel longer. 🙁 Thanks and cheers to being you. ☺

    1. Thanks for the feedback, Yajaira! I will pass your notes along to the team. Yes, not having to scroll past all the comments is better. I like the blue, too. While I love the color red, it felt a little much at times on the Firepole site.

  34. I’ve always admired and appreciated Firepole Marketing for the amazing and generous content. It is why I became a student of Course Builder’s Laboratory. I admit feeling a little alarmed by the announcement of change, but I completely understand that it’s part of the process of growth. Most of all, I kept forgetting the new name. For some reason, Firepole worked better for my memory. I think there is always resistance to change and over time we adapt and forget about our initial discomfort. I’m happy with the look of the site. I have noticed some of the links aren’t working (e.g. the link for the blog when on the home page). I’m sure there are a lot of kinks to continue working out and I am confident the quality will not change.

    Best wishes,
    Sarah

    1. Hi Sarah,

      Thanks so much for commenting today! I agree. There is always resistance to change. Even when we know it will be better. But time and life marches on. And we are still working on the site. There are some kinks that need straightening out.

  35. Interesting to watch and learn from the process you are going through. Personally I think the name change was not a good move. Brand/name recognition is a significant accomplishment and it is all gone with the change. I agree with those above that grew tired of the volume and frequency of emails about the change.

    For your existing viewers and customers, they will get used to it. Knowing your goal of growing your company, I think the new name will hinder, not help. If I am new to the site, I have no clue what Mirasee is or means. I know we as business owners feel the need to stay current and fresh. I believe your efforts would have been better served with a site refresh rather than a name change.

    Thank you for allowing us to watch and learn from your decisions, I know I have.

    1. Thanks for your feedback, Miles! I’ll pass along your thoughts about the emails. And yes, I think we will have a period of having to gain ground we already covered as Firepole, in terms of people not already familiar with us. But I also think we did outgrow the name and the new name will eventually surpass what we could have achieved as Firepole Marketing. Sometimes you have to tear something down to build it stronger. And we’ve still got all the things that made Firepole so great; the team, the courses, the support, etc.

    1. Thanks for your feedback, Bill! Wait and see is a good approach. And if by fey you mean the visionary definition, then yes! Or if you’re meaning the definition, crazy, sure maybe a little bit of that, too 😉 I think you’ve got to be a little crazy to start and run a business. Although, I hope you’re not meaning the doomed definition. If I had to guess, though, I’d say you mean the ethereal, otherworldly definition?

      haha Sorry, I love words. When I was young I read something with the word fey and when I looked it up, for some reason, it really struck (and stuck with) me. It’s not one I see often so it made me smile when I saw it in your comment.

  36. I don’t really get the name change and frankly didn’t want that many emails about it. Not really sure how that follows with your teachings to us about figuring out what your audience wants. If you are trying to teach us about WIIFM this was really more about you than your students. Can we stop talking about this and move onto topics that fit your mission?

    1. Hi Terri, thanks for weighing in! We’ve always liked to keep our community well informed about what we’re up to, and the reasons for it – and changing our name and identify has been a big deal – we wanted our community to be apart of it. It’s definitely the case that not all of our emails will resonate with all of our audience – but I hope you’ll stick around to see the new and exciting things we’ll be offering as Mirasee!

  37. Hate to be on the nay-sayer side, but honestly, the new name and site look like a pharmaceutical advertisement (especially the logo). I cannot make the connection to a business-oriented site from either, other than the mountainous background being somewhat reminiscent of the 90s black-bordered motivation posters that were pushed by Franklin Covey and hung on executives’ walls. That said, I understand (from the video and emails) WHY Danny wanted to change his brand, although at least with “marketing” in the title, I could gather that his platform had something to do with business. Verbally, I find it hard to say “mirasee” without also thinking “mira-do” (like monkey see, monkey do)……it just rolls off the tongue that way.

    On a positive note, I’m sure the content will remain top-notch (as always!) so I will definitely continue to follow his work. He is a wonderful source of online innovation and ideas, and I look forward to whatever content direction this new brand will take.

    1. No nay-saying here. Just constructive criticism which we always appreciate! We will make sure we keep up the top-notch content and support. Thanks so much for leaving your feedback, Dana!

  38. Hi Megan, Danny and Selene whom I have yet to know about and that’s fine! Before Firepole was Firepole and I was familiar with Montreal. I like to know the place where companies and peoples are but that’s me!

    Mirasee hasn’t set in yet for me. If you recall I am a bit slow! Nevertheless, I agree that sometimes we pick a name to get going and move ahead. I did the same thing and finally got rid of it if you will. I just use my name now for my blog. I hope to build from there for my books to come.

    I grew up with the name Ricky and as I got older I used many from Rick to Ricky to Richard and so on. Later on I ended up with Dick for a long time. That was until there were several ‘Dick’s’ in the office which became confusing at best. I went back to Rick and it’s ok. As we grow we do become different and clarify who we are and what we do. I will be looking to see what Mirasee becomes!

    Blessings and warm wishes!
    Rick

    1. Hi Rick! Nice to “meet” ya. Yes, just like people grow so do businesses and organizations. We feel the new name is a better reflection of who we’ve become and where we want to go (grow). Thanks for commenting!

  39. I didn’t get Firepole marketing back then, and I still don’t get Mirasee now. I read the emails and were 100% with you on the re-branding….until you guys finally unveiled the name. I guess I’m not against or behind Mirasee, its just a “brand name” you choose to stand for, much like Yahoo!, Google, Starbucks, the name will have a meaning after your actions define it. With the change of your name, things are going to change for sure, we have confidence you guys will change it for the better. Keep up the good work, you guys are providing so much value.

    1. Thanks so much, Wu Wei! Yes, the name while important won’t mean much if we don’t continue to give everyone the best we can in content, courses, and support. So we will make sure we do!

  40. SORRY – but I don’t like your new name! It sounds far too contrived to me….and it’s very weak compared to Firepole–which was a STRONG and memorable name. BTW – my professional background is advertising and marketing — in particular: logos, promotional slogans, and business names. Don’t like Mirasee. It has no ‘punch’ and isn’t memorable.

    1. Hi Caprezia,

      Thanks for your feedback! I know a lot of thought and work went into the new name with branding professionals. But it’s always good to hear another professional perspective. It helps as we make plans to create more content and messaging.

  41. While I think a change from “FirePole Marketing” is a good thing (wrong message), I wonder if you didn’t “over-think” the new name. It is non-descriptive for the “un-initiated”. At least Firepole was easy to remember — Mirasee is not (I tend to remember images). And when I hear “Mirasee” it doesn’t really tell me anything about the company without a lot of explanation. So from a name that tells the wrong thing to a name that doesn’t really tell anything … a little too “fluffy” for me.

    1. Hi Guy! A lot of thought was put into the name and we as a company really like it. But moving forward with our plans and messaging, it’s good to have feedback like yours. So thank you!

  42. I’m with you. You’re growing and defining the business’ pathway. Keep me interested! Nice clean site and responsive. Making this change is better sooner then later. Brand needs time to get established. Of course existing subscribers will resist. Best to you.

  43. I really didn’t like the amount of e-mail messages talking about the change, especially those sent in advance before the change happened.

  44. I was happy with Firepole (kinda quirky, but I liked it) and I’m happy with Mirasee, too. I will need a little bit of time to adjust to it. Though I love that you are evolving and growing! My only comment is the name “Mirasee” could be anything – it wasn’t immediately apparent to me what the business “Mirasee” does. So long as I will receive the same first-class service that you’re famous for, I am happy, happy, happy, whatever the name is. It’s all good!

  45. Very simply….the new name is not good. Without an explanation, it is meaningless and better suited to a cosmetics line. Mirasee? idonotseeit..

    1. Hi Tom,

      Thanks for your feedback. Essentially, the company has evolved past the original concept (and available domain name) of emergency response for small businesses. The goal is to reimagine business and make the world a better place through business education.

      However, we’ll definitely keep yours and similar feedback in mind as we create future messaging and plans as Mirasee.

  46. The new name does not in any way resonate with me! It creates/evokes no image. Suggests no benefits. Indicates no pizzazz. So it generates no interest. But I guess that was also true of “Coca-cola” when it was first introduced–no, wait, that does suggest a drink and a possible ingredient! But, in time, as with many brands/logos, your excellence of product can become associated with the name. To me, right now the name is value neutral. As was “firepole” — but it did have “marketing” to evoke something.

    1. Hi Dale,

      Thanks for your comment. I think time and our continued commitment to our readers and students will definitely become associated with the name. I agree with Danny that it was time for a change and we had outgrown and moved beyond the original messaging of Firepole. I know I can’t wait to see what happens!

  47. The name is only okay. I understand the reason for the change and that’s not a problem. The site is clean, sleek and beautiful. The tag line is great and works for what you do.

    1. Thanks so much, Darold. I agree. It’s inspiring to see companies like Toms and Warby Parker. I hope more companies start to focus more than just on the bottom line. The idea that Firepole/Mirasee wants to make the world a better place was a huge reason I wanted to work here!

  48. Not only that l love Mirasee but will be with Mirasee for life due to their wonderful work to help humanity discover their passion and follow it up till it is actualized am proud of Mirasee,John

  49. Oh dear….this is like being asked if we like the new hairstyle of our much beloved friend, who we originally thought looked terrific anyway, no matter what.

    So let me see….When I found out about the change, my first thought was: OMG, I hope they do not change ‘themselves’ only the name and logo.

    In the past when I changed my own company names, logos, corporate colours and introduced them to my franchises, they just looked at me with huge saucer eyes as if I’d gone mad.

    But I knew that it’s important to move with the times, to re-align your name and look with what you stand for, and to prevent the problem of possibly looking or sounding dated, especially to new customers that you are trying to attract.

    The name Mirasee is not descriptive but rather distinctive; and if I hadn’t listened to the explanation in Danny’s video, I would not have understood the meaning or connection behind it.

    Before I signed up with Firepole Marketing, I had problems remembering the old name because I could not connect its meaning to your business….until my husband suggested that I should think of a pole dancer with fire coming out of her mouth. Yes, I think he said mouth. Weird suggestion but from then on, how could I ever forget the name Firepole….. ??

    The new name is fairly easy to remember, no risqué triggers needed this time.

    The logo looks professional, neat and pleasing and has a feeling of optimism about it…

    The tag line is fantastic as it explains your niche (because the name does not) and now that I think about it, I’m actually glad the red and yellow (McDonald’s) colours are gone because they were a little dated. Although…. the old red implied action, power, energy, passion and excitement….

    The new website looks more corporate, following many other businesses that choose this blue colour combo. Blue: authority, structure, trust, loyalty and communication…All good.

    The font is easy to read without my glasses. Excellent feature. All in all, a neat, clean and tidy website and easy to use

    Mirasee, Do I love you more, now that you look rather smart and corporate?
    No.
    I love you the same.
    I love you for WHO you are and WHAT you do for us and the WAY you do it, no matter if you are red, green or purple.

    And now I stop waffling on and get back to my homework so I can send it off to Christy, the second best coach in the universe, because after all….I am going to be the best 🙂

    1. hahaha What a great comment, Nicki! First, thanks so much for your thoughts. I love your husband’s analogy, a fire breathing stripper! All kinds of interesting pole-related images have been associated with Firepole.

      Christy is great. She’ll enjoy your comment, too 😉

  50. Hi, I’m one month new to your CBLab course and impressed by it. So, I’m not necessarily attached to the “Firepole Marketing” brand.

    I’m confused my the name, “Mirasee.” It has no significance for me, nor does it suggest whatever you’re trying accomplish.

    On the other hand, I think the design and site graphics are very pleasing.

    1. Thank you, George! Your feedback is very much appreciated. We do love the name but will also make sure we listen to what everyone is saying as we create more content and messaging.

      I’m glad you’re enjoying CBL! Good luck with everything. 🙂

  51. I especially like the tagline, “reimagine business”. I think it’s very reflective of the approach you use to educate people about starting online companies. The colours are lovely! I see some navigational issues but I know you are working on those. Congrats on the rebrand – it was time to let go of the Firepole 🙂

    1. Hi Jessica!

      Thanks so much. Yes, reimagine business is very appropriate, I think, for our goals and approach to business. As always, I love seeing your comments on the blog! (And we are definitely working on the issues.)

  52. I like the blues. Much easier on the eyes.
    I vote you go back to the drawing board. This has been about common sense practical tools from the start. It’s not about going zero to a million, ten million, or a hundred million in a year. It’s about building a business to survive off and grow. Visionary? You need results focused terms like open for business, in the black or bear with us we’re growing.

    1. Hi Pat,

      I like the blues, too. The red was a little hard on the eyes. And thanks for the feedback. The name was given a lot of thought as has the values and goals of the company. We like the name but will keep feedback like yours in mind as we move forward with our plans and messaging. 🙂

  53. The overall branding is lackluster, and does not seem polished or progressive. The serif font you are using in your headlines do not connect with the modern san serif font of your new logo in Mirasee. Sorry to say I am not impressed with the design, look & feel. And the name no improvement. You should have just moved your name to ‘Firepole’, and dropped the ‘Marketing’. Firepole is easy to remember, easy to market, easy to spell. Why fix it if it’s not broken?
    You asked…

    1. We did ask. And thank you for answering, Vincent! I’ll definitely pass your feedback along to the design team. And as to the name, as Danny said in the podcast, we’ve grown into something more. Firepole was originally conceived more of a emergency response analogy for small businesses (and the domain name was availble). With Mirasee, the goal is to reimagine business. It will be an interesting ride to watch.

  54. I like the look of the new site.
    It speaks to me of meditation, personal development, spirituality. Nothing about business or training courses.
    I could relate to Firepole Marketing because I understood the words. I have no idea what a Mirasee is. However, with time you should be able to establish the brand.
    But I like the nice clean lines and open spaces.

  55. YUCK! Sorry, does nothing for me and definitely doesn’t say what you do. Seems like the new trend is to come up with some “unique” name that’s one word. It just doesn’t do it for me.

  56. I LOVE the new look (the light airy colors & nature scenes totally draw me in), the new logo, and the new tagline. The name is a tiny bit of a mystery, but I can go with that. I like the sound of the word and the associations I get (see miracles), so I say Thumbs UP! 🙂

  57. It’s not a name or the corporate identity that matter. It’s the people and the value you bring to businesses.
    It does feel a bit more corporate but I think that is part of the process of growing a business.
    Jim

  58. I like the re-branding! It is more evocative of your purpose in helping entrepreneurs. First started gobbling up your business advice when you were Firepole and I believe the same practical, inspiring content will continue. Nicely done! Change can be a positive catalyst.

  59. On a negative note, I do not like the new business name. Being a prior Firepole Marketing student, I understand the meaning of the new business name solely because of emails sent explaining the meaning behind it. However, if I was a new potential student searching for online business education, the name Mirasee doesn’t reflect what your business does. To be honest, the name sounds like a name given to a high-end skincare line. It appears that some corrections were made to the site since it was unveiled on Monday, such as, the positioning of the words on the About Us link. It was difficult to read as the pictures were overpowering the written words. On a positive note, I prefer the colors and layout of your new website.

    1. Thanks, Aimee, for your feedback. We definitely appreciate your perspective on the name. I will say that a lot of thought was put into it and we’re pretty happy. But we’ll definitely keep take yours (and similar) feedback in mind as we move forward.

  60. I love your site! I love the visuals, the layout the icons – It’s easy to navigate and has a ton of useful information. It also feels less “salesy” and sensational than the old one to me. Thank you!

  61. I am not one for change. I am an old stick in the mud. However!
    I love the new name and I can totally see why Danny wanted to change it from Firepole. I always had an image in my head of him running round with his pants ablaze after sliding down the fiery pole!

    Naming a business can be so hard and as we grow and change we can outgrow our names, too. I have changed my business name before and can appreciate the costs of re-branding, financially, emotionally and psychologically as you wait to see how it is received. It’s a brave move for a business as well reputed, well known and well loved as Firepole, but I think it gives the business a breath of fresh air.

    I also love that it isn’t generic and boring. I think it’s a great change. Best of luck with it.

    1. Thanks, Maria. haha That’s a great mental image there! I’ve heard a lot of similar things in relation to “Firepole.” The new brand feels like a breath of fresh air to me, too.

  62. Well, I supposed I should have listened to the podcast about the name change, though I did read the emails. Can’t say I’m particularly partial to the name, and the site looks a lot less personal, more corporate-ish.

    I also feel the old site was better optimized for conversion, although I guess this one will get to that as well.

    1. Hi Rachel,

      Thanks so much for leaving your thoughts. I know a lot of thought was put into CTAs and conversions but as with everything, testing will continue to make sure we do the best we can.

  63. The new name leaves me cold. Your created such hype about the change, then fizzle. It doesn’t evoke anything other that “what the…??”

    1. Hi Jim,

      Thank you for commenting. The intention is to give the feel of reflection and vision, for business in particular. But hey, it doesn’t work for everyone. Maybe as we continue our journey to reimagine business it will do a little more for you in the future.

  64. Firepole started getting fuzzy and far too broad about their mission (just the opposite of what they teach) and Mirasee sound likes a Disney spinoff. I am not sure what is going on. Have been thinking of opting out for a while now.

    1. Hi Patti,

      Thanks so much for leaving a comment. I’ll definitely pass your feedback along. Our goal in rebranding was to reflect how the company has grown and the values more clear. To make the world a better place through business education and to reimagine business. It’s not just about money or profits. However, new name or not, we will continue to keep providing great courses, and support, and content on the blog to help business owners and entrepreneurs grow their businesses.

    1. Hi Charles,

      Great question! A lot of thought went into the new name to reflect where we feel we have grown as a company. Firepole Marketing was originally meant as an analogy for “emergency response” for small businesses. As the company and the team grew, the values became more clear. To make the world a better place. To reimagine business. These were the types of thing considered in coming up with the new name. It’s cool if it doesn’t evoke these feelings from you but hopefully, you’ll continue to enjoy what we have to offer in our content, support, and courses. Because those things are staying the same, if not improving.

  65. Congratulations on getting the business and website just the way you want it. From my perspective, although the website looks nice and fresh, I can’t see that it really makes a difference one way or the other.

    I slightly prefer your former name, because it was more informative about what you do; the current branding doesn’t do that. Also, all the navigation seems to be buried at the bottom, but perhaps you aren’t finished yet. Ha! As if you will ever be “finished,” right? Nothing good ever is!

    1. Ha! Is anything ever finished? Thanks so much for your comments. Firepole Marketing was a little more clear but also somewhat misleading as we’re more business education than marketing. Some mistook us to be a company that does marketing for companies. But we’ll see how it goes.

  66. I like the appearance of the new site very much, but I dislike the lighter gray text. This is becoming an unwelcome trend for anyone with vision issues.

  67. The site looks good, simplified. That said I had no issue with the old site. I think the new name is a little confusing. Most of us are busy and don’t have the time or inclination to read about a name on someone else’s site to understand what it means. I would have preferred less emails about the new site, again time factor.

  68. The name means nothing to me. At least “Firepole Marketing” was easy to understand (although I do get the fact that you are much more than just a marketing company) so I find it difficult to understand what your branding is trying to achieve for bringing in new prospects.

    I have been around your community for a number of years and I am sure the content etc. will be of the same high standard (or better) and it will be interesting to see how it plays out in the long run.

    And it’s not the name that makes or breaks a business, so keep up the good work and we will all be happy 🙂

    1. Thanks for the feedback Jason. We’re working hard to keep the content at the high standards you’re used to, and I think the name will grow on people right alongside that.

    2. We’re going to do our best to make sure the content gets even better than what everyone has come to expect from Firepole Marketing. And yes, it will definitely be interesting. I know I’m interested! 🙂 Thanks for your feedback!

  69. Do I like the new name? Not really. It’s ok but not quickly memorable. It has “soft” consonants r and s. They don’t trip off the tongue like d, p, m, etc. So it’s less memorable.

    If somebody asks me what Firepole is called now and I reply Mirasee, they will instantly ask me how to spell it. Double r? Double s? I would get those domains quickly and redirect them. Yes, really.

    I also don’t think it’s easily or obviously associatable (no, it’s not a word) with the core ethos of your business as described in the podcast. I still don’t get the connection and I have listened to the podcast.

    Just my 5c worth. Won’t make a scrap of difference to your continued success, but you did ask.

  70. October 29, 2015 at 2:30 pm

    Hi Danny .
    I really resonated with the “Mira” of Mirasee when you said It meant a sense of awe. I tried focusing on that feeling when I did my morning Eustillness meditation today. When I focused on a feeling of wonder as I meditated I had a feeling of inner joy (not something I easily feel) and afterwards I was left with this feeling of happiness and the realization that when I witness the inner stillness with awe I felt more aligned with it . It gave me a feeling of inner safety and I felt more confident that I could be successful in doing things for myself (like fixing a PayPal button on my sales page! ).

    1. Hi Mary! I like the “mira” aspect, too, and love the energy it conveys. I’m so glad it resonated with you, and that you had such a great meditation! 🙂

    1. Thank you so much! I agree about the tagline. I’ve noticed a shift in many businesses in a direction of changing the world instead of just profits. Have you read Reinventing Organizations? It talks about this change and the companies putting it into practice.

  71. The photos do not relate to me. It looks like you are trying to attract folks under 40, maybe under 35. If that is your goal, OK. If you want to be more inclusive, you might find photos with a variety of ages.

    1. Hi Sharon,

      If you’re talking about the stock photos, they’re just placeholders until we can all get together at the retreat in November. We’ve scheduled a professional shoot to take a group shot and individual pictures.

  72. Hey!

    Site looks great to me, and new name is fine too. As I have been involved with Firepole for about 8 months now, I am not too concerned about names, websites etc – just as long as service stays the same! Maybe it will have more impact on newbies who have never been involved before, but as an established student I was happy with Firepole and am sure will be happy with Mirasee!

    1. Hi Chrissie,

      Thanks for commenting! We definitely plan to keep the service the same, if not better. We’re still working out the rough spots on the site (obviously), but we’re the same at heart.

  73. I signed up for a training program with Firepole quite a while ago but it got lost in the shuffle and I never figured out how to retrieve it. Can I reclaim it via Mirasee?
    A little skeptical about a site in which the first major link offered contains a huge misspelling, but then, I’m old school.

    Puzzled about the name Mirasee, but I will look at those related posts and

    1. Hi Richard,

      You’re right! I should have proofread the email better as I rushed to get it out.

      Also email support @miraseeDOTcom with your details (email address, program purchased, etc.) to get access to the course your purchased.

    2. This comment pretty much captures my feeling. “Mirasee” is fairly esoteric! No excuse for a misspelling in a link on a post for a site that just announced it is paying bloggers for “professionalism!”. Hope you haven’t lost the Firepole Magic. Also agree: too many emails, lacking content, lannouncing the change.

      1. Hi Jamie,

        As I said to Richard, you’re right! No excuse. I messed up. I should have done a better job proofreading my work before rushing to send it off. We plan on keeping that magic. And maybe even make some more (Mirasee) magic. 🙂

  74. Congratulations! I was a fan o Firepole Marketing, and for sure a fan of Mirasee. You guys are always making the difference. Thank you so much.

  75. First impression: too messy, too many sizes and fonts, and colors – and the quality of the photos is simply not good enough. And why use stock photos? To an European eye it looks cheap and not professionel. And the pics of the employees are all in different styles, colors and (poor) quality… If I didn’t know that you actually deliver value, I would quickly click away. I think the site signals something else that quality and value. On a purely visual level… that is. My advice: get a good graphic designer and make it more consistent and harmonious.

    1. Hi Nanna,

      Thanks for the feedback! We’re working on the design and the photos. In fact, we’ve scheduled a professional photo shoot for our retreat in November for better quality pics of us. And to get a group shot!

  76. For current clients/students it is fine.

    However, for newbies, I would like to see the “Mirasee manifesto” front and center on the home page.
    (What Mirasee believes in)

    And, it should be clear after seeing the above what they should do – the first major call to action.

    Thx.

  77. Hello Mirasee!
    I like the name very much for a specific reason:
    In my language which is Greek, “Mirasse” is written as “Μοίρασε” and it is a verb which means “Share”
    My philosophy in life is that Knowledge should alwas be shared.
    That is why I like “Mirasee” !

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