irresistible offer

5 Psychological Tactics That Will Make Your Offer Irresistible

You’re missing out on a huge number of sales if you’re not tapping into your customer’s psyche. Certain psychological tactics that cause humans to react positively and buy your product have been successfully tested and verified over the years. It has been shown that presenting information in strategic ways can increase profits. If you can anticipate a customer’s behavior before they even visit your site, you can truly connect with them and make your offer …

how to guest blog

How to Guest Blog: Do You Really Need to Build Relationships With Editors Before Pitching Them?

Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts. Send lines like: “I’ve been a fan of your blog even before you had thoughts of creating it!” (Doesn’t matter they obviously can’t read minds.) “I’ve been following your blog for the past 10 years.” (Doesn’t matter they’re 10 years old.) “You may have seen my name in the comments section of your blog.” …

increase email open rates

8 Ways to Increase Email Open Rates and Get More Subscribers to Read Your Messages

You work hard to get email subscribers. You created one awesome freebie. Paid a designer to make it look pretty. And hired a copywriter to write a persuasive opt-in page. So now that they’ve subscribed to you… why won’t they read your email? Why are your email open rates in the single digits? And tanking? First, you need your users to become familiar with your brand. The more users become familiar with your brand, the …

lead generation

Lead Generation: 5 Ways to Optimize Your Blog

So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely.  A lot of the time, it’s because your blog simply isn’t optimized to generate leads. Pretty much every business that has its own website is creating blog content. Unfortunately, not all of them …

online courses management

The Nitty Gritty of Running Online Courses

Nothing dampens an online course creator’s enthusiasm like problems with collecting payments. You spend weeks working with your students, answering their emails and solving their problems, doing your best to help them find success. They’re engaged and eager to learn, and you think to yourself “Wow, I’m really making a difference in this person’s life.” But when the time for payment comes, you are met with declines, delays, and plenty of excuses to go around. …

digital nomad

Why The Digital Nomad Lifestyle Isn’t All It’s Cracked Up To Be

We’ve all seen the Instagram posts: the sun setting over a beach in Koh Samui. The caption reads, “Work finished, going for Mai Tais and grilled Cobia #blessed.” Does it make you jealous? It shouldn’t. I’m writing this from my home office, looking out over another gray and dismal day in Yorkshire. And I wouldn’t have it any other way. Digital nomadism can be a lot of fun and, for some people, it’s the perfect …

Inside Course Builder's Laboratory - Feature Image

Take A Peek Inside The Course Builder’s Laboratory!

We just reopened the doors to our flagship program, the Course Builder’s Laboratory! This version has been updated, revised, and improved. It’s better than ever! Wanna see inside? Here’s an overview of the entire course: You can take a sneak peek at the syllabus here. Also, thousands of students have taken the Course Builder’s Laboratory since we first offered it several years ago. Meet some of our students on this page. Do you have any …

Building an Impactful Business That’s True To Your Values

What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a core competitive advantage. In this episode of Business Reimagined, you’ll discover: What business is really about (hint: it’s not just …