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Giftology in Business with John Ruhlin

Giftology John Ruhlin

Giftology: it’s a thing. Believe it or not, there is a science behind great gifting. Not only will giftology ensure the recipient has their metaphorical socks knocked off, but they will also think warm, fuzzy thoughts about you for years to come.

Do you know what an ‘artifact’ gift is? It is your new secret weapon for marketing!

If you want to learn the science of gifting, then you don’t want to miss today’s episode of Business Reimagined with John Ruhlin, author of Giftology. You’ll learn:

  • Why you should give a gift that’s NOT for the recepient
  • Perfect timing for maximum gifting impact
  • Whether or not gifts replace face-to-face meetings
  • A counter-intuitive approach to logo marketing

John is a brilliant gift-giver who can make every thoughtful dollar you spend worth a hundred of your competition’s mindless dollars. Give smarter, not harder.

  • At 2:00 – John tells the touching story of a man who made millions, but he did it by being the most generous person John ever met.
  • At 4:00 – Never, NEVER give gifts at certain times of the year. John reveals the odd times of year that gift-giving has its maximum effect. He also explains why gifts shouldn’t necessarily be given to the recipient.
  • At 7:00 – John talks about why expensive gifts aren’t always best. He describes some other types of gifts that have more impact.
  • At 13:00 – Danny and John discuss what type of ROI you can expect on the gifts you give to clients and prospective customers.
  • At 17:00 – John explains why it’s NOT the thought that counts. Also, getting help with gift-giving doesn’t make that gift thoughtless.

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About Audra Casino

Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.

One thought on “Giftology in Business with John Ruhlin

  1. Great interview. John Ruhlin’s book really helps you understand the power of reciprocity and the power of giving gifts. I just heard him on the AOC podcast talking about it and it really made me curious.

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