8 Powerful Content Marketing Trends [INFOGRAPHIC]
Selene Benjamin
Content is king!
Noooo, quality content is king!
No way, yo. Massive content is king!
We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it.
Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face that launched a thousand ships. Madison Avenue ad men used it in commercials, and direct response copywriters stuffed our mailboxes full of it.
So content is nothing new, but the channels and use of it is. And that’s where we online marketers can stake our claim. The internet has taken content to a whole new level reaching quite literally across the globe to people we most likely will never meet.
But thanks to the ever-changing nature of the internet, content marketing turns on a dime. One day made-for-Adsense sites were raking in the dough, and the next, they were persona non grata.
This is why it is so important to keep up with the trends. Miss out on what’s going on in the Googleland (and beyond) and don’t be surprised when your numbers drop—from your traffic and subscribers to all your sales.
Today’s infographic from CJG Digital Marketing covers some of these trends for the rest of the year.
Don’t Get Left Behind
Content marketing online is one of the most effective—and most accessible—resources we have as marketers and business owners.
But with so many people in the game these days, the barriers to entry get higher everyday. A trend we’re seeing year after year is the importance of doing things on the up and up and thinking of your readers/customers first.
You should approach your content creation process from the standpoint that every single thing you produce is a content asset to help your readers. And I’m not talking just articles here.
Also included in your content:
- About page
- Product/service pricing and features page
- Images
- Videos
- Signup forms
It’s difficult to keep up with all the trends—especially online. But if you walk away remembering only one trend, and it’s something we emphasize daily at Mirasee, think of your audience. Write for your audience. Create for your audience.
If you remember that from the start, then you’re already ahead of the game.
Your turn! Are you folding any of this year’s trends into your content marketing plan? Do you like Greek mythology? (I love it.) Tell me in the comments below!
about author
Selene Benjamin
Selene was Mirasee's managing editor in 2015-2016. When she's not spending her days writing, editing, and planning the editorial calendar for the blog, she's playing around with SEO for the site and for her own personal amusement.
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Antoniya
Selene, this is a wonderful post, thanks for the infographic. Really nice and interesting to see how technology is taking over content marketing. The question is, with all the bots and algorithms, where is that content marketing concept, of people genuinely helping people, going to fit? Food for thought…
Selene Benjamin
Thank you so much, Antoniya!
I don’t think technology is taking over. Streamlining, supporting, yes… but not taking over. Maybe it’s my bias as a writer and a human being, but I don’t think the personal touch can be replaced by bots. (At least not just, yet.) I think it fits where it always should, as another spoke in the wheel so to speak. Even the things like curated content, it should be useful and catered to your audience. If it doesn’t support your message and adds value to what your putting out, it doesn’t belong in your strategy. And if you don’t have the time or other resources to put into things like that, then staying focused on creating your own insanely useful and helpful content is where the attention goes.
AI, aggregated content, it’s exciting and ooh cutting-edge, but if you’re just throwing a lot of spaghetti at the wall, eventually it all slides to the bottom. And as the algorithms get better at recognizing and weeding out the chaff, I believe it’s even more important that we get better at being helpful and creating awesome content.