Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls

How many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild? Where are they?  Where would they be?  Why can’t I find them? What must I do to attract them? One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract. When I first launched my blog, I knew who I …

A Complete Recipe For Creating Compelling Calls To Action

Are you planning to increase your readership? Looking to increase the number of downloads for your latest how-to-guide or a newly launched app? Sometimes we tend to overlook the obvious. It’s right over there and it’s the visible, yet hidden secret for your success. It’s your call to action button. Now, before you start rolling your eyes at how boring “call to action button” sounds, let me point out what you already know: the call …

The Complete Guide to Using Online Quizzes in Marketing

Every marketer has two problems. First, we want people to visit our website. And second, we are responsible for turning that traffic into quality sales leads who will become paying customers. We’ve thrown everything at these problems, from paid ads to viral ploys that make no sense, and still the problem lingers on. But – one company found an innovative solution to solving these problems. Let me tell you their story. On June 19th, 2014, Worth …

Guest Posting and the Seasons of Business Growth

“To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8 There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest. Often our business cycles and growth as entrepreneurs mirrors these seasons.  I can see this reflected in my journey through the Audience Business Masterclass program. My decision to join the ABM started over the winter, …

11 Free or Dirt-Cheap Online Business Tools to Run Your Business from Anywhere

8 AM. You wake up to the sound of an alarm, grab your phone to glance at the time, take a quick look at your emails, play Hanging with Friends for just another 5 minutes snuggled in bed, get dressed and do a 3-second commute to your new office desk. Congratulations! You have quit your job and it’s your first day at your business. You smile at the thought of what’s in store. . . …

How to Recognize a Genuine Online Marketer and How You Can Be One

If you, like me, have been around the online world for any amount of time, you’ve undoubtedly encountered the salesy marketers who promise thousands, if not millions of income. They give a glimpse of something ethereal in exchange not only for your attention, but for your money. Don’t get me wrong – there’s nothing wrong with sales. In fact, sales are the life blood of a business. But as online marketers, should we always be …

Online Networking: The Little-Known Problem That’s Sabotaging Your Chances of Connecting With Influential Bloggers

You’re working hard to connect with influential bloggers in your niche. But you can’t help wondering if you’re being ignored. It’s a horrible thought, isn’t it? You’re doing all the things the experts tell you to do if you want these connections to lead to your content being linked to, talked about and shared to the 1000s of people who follow these influential bloggers. But … It still feels like you’re invisible. Your emails go …

The Bruno Mars Guide to Quickly Growing a Massive Audience of Raving Fans

“It’s like he came out of nowhere.” Have you ever wondered how some people can shoot to the top of their field so quickly? It happens everywhere, not just in your line of business. For instance, Bruno Mars rocketed to the top of the music world. Since releasing his first album in 2010, the two-time Grammy-winning artist has landed five number-one singles on the Billboard charts. That’s faster than any other male singer since Elvis …

Creative Marketing Ideas: Why Small-Scale Businesses Need It and How They Can Pull It Off

For every day that your business survives, the need to think of new creative marketing ideas to extend your existing customers’ loyalty and to gain new ones remains constant. This is especially true when there are other products in the market similar to what you are selling, which means that you’re competing with other brands for your target audience’s attention. Such a circumstance automatically puts you in a position where you have to always come …