Optimize Your Mobile Website to Boost Conversions

Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many companies have still not created a unique strategy for this ecosystem. Therefore, your company may harness the shifting market in …

What Makes a Great About Page?

Apart from the Home page, which do you think is the most visited page on your website? Don’t know? Here’s a hint: It’s also the page that most businesses make the biggest mistakes on. Still not sure? The answer: It’s your About page. And mistake # 1 most businesses make is assuming their about page is about them.

Tips for Using Humor in Your Blog Posts

First of all, you should know something about me. I cannot tell a joke to save my life. If you were to ask me why the well-read serial killing, yet thin-skinned chicken crossed the road I’d probably say something like “to kill a mockingbird.” That’s my level of natural humor which is to say I need to work at it.

How To Set Up a Webinar For $0 Using Google Hangouts

Webinars have become very popular for marketing, promotions, and launches. It is a great way for solo entrepreneurs, coaches, consultants, service professionals, and small business owners to build their lists, share their messages, and promote their products and services. It also allows us to effectively build a personal connection with our audience to accelerate the “like, know, and trust” factor – as long as we are willing to step up and be truthful, honest and …

4 Tips to Podcast Greatness

Ever try to find great podcasting tips online? Go ahead and Google it. I’ll wait. Let me guess – you’ve just been hit by an avalanche of articles telling you all you need is a decent mic, some recording software, and a little technical know-how. Choose your topic, learn about Libsyn, and you’re all set to start your own killer podcast. As for content, it’s not that different than blogging out loud. Easy, right?

Early Signs of Online Audience Business Success

Last month was kind of a special month for me. On around the 15th of April, I celebrated 5 years working with Danny at Firepole Marketing. Now, 5 years may not sound like a lot – but for a millennial who, pre-Firepole had almost 40 different jobs (most of them sucked), it’s kind of spectacular.