writing apps

Best Writing Apps for Better Content Creation

How many times have you come across a blog article with an awesome starting point but with such boring content that it lost your attention somewhere along the way? Unfortunately, so many online writers struggle with this everyday. They write as their thoughts flow, so their articles end up a complete mess. While a huge chunk of text may be good, nobody wants to read it. And there’s a good chance that this is something …

Why You’re Struggling to Make More Sales

Most people who try to make a living online don’t succeed. They might spend months of their time and thousands of dollars studying marketing. But they don’t get results. They don’t make a big impact in other people’s lives. They don’t create financial freedom for their families and themselves. They don’t spend their time doing what they love. They struggle with marketing and don’t make enough sales to reach their dreams. For the purposes of …

email

The Art of Email Copywriting (& Why Email Marketing Fails)

There’s a lot of talk these days about email copywriting. Almost as if marketers have just woken up to what it can do (if done correctly) and are looking for a list of do’s and dont’s that’ll make their emails pop. Yet there are always nay-sayers. An entrepreneur recently told me that email marketing is dying and will be nonexistent in a couple of years. Wow. If that’s not the opposite of the truth, I don’t …

Why You Need a Blog Positioning Strategy

It’s happened to you, hasn’t it? You wrote what you thought was a great blog post, and then you sat back to watch the traffic pour in. But rather than pour in, it was more like a trickle. So now you’re thinking, “What the hell?” You can’t figure out why your blog traffic isn’t growing, and why you don’t get the social shares that other blogs get. The truth is, popular bloggers and professional marketers …

How to Find Your Marketing Message Strategy

If you’ve ever launched what you thought was a brilliant marketing campaign for a brilliant product only to have the whole thing fall flat, you’re not alone. In fact, most entrepreneurs and marketers go through this at some point. More often than not, it’s simply because they don’t understand well enough, or even have a clear idea of the people they’re trying to reach. Call them your Target Market, Target Audience, Prospects, or Potential Customers—knowing …

effective outreach emails

Create Effective Outreach Emails That Won’t Get You In Trouble

It’s tricky, isn’t it? Knowing the best way to reach out to people who can help your business grow? You want to connect with the people you’ve bumped into at business events. You want to tell them what you’re doing, maybe ask them to help out with a share or link to your latest guest post. So what’s the best way to get through to them to start building a relationship that leads to a …

Mirasee Weekend Warrior

Weekend Warrior: Finding the Unfindable (Influencer) Email Address

This post is part of a (hopefully) ongoing “Weekend Warrior” series here on the Mirasee blog. With posts like these, we will give you simple, actionable assignments to complete in a weekend, to keep you moving forward with your online business. I hope you find these helpful and enjoyable. Let’s begin! So you want to build your business as fast as possible (duh!). But there are obstacles in your way, and time is probably the …

feedback emails 1

3 Easy Feedback Emails to Turn Subscribers into Rabid Fans

I’m a big fan of simple solutions. I’m also a big fan of looking for the 80/20: the 20% effort that will yield you 80% of your results. For me, email is definitely an 80/20 activity. As you’re looking to build your audience and grow your business, emails—specifically feedback emails—are one of the most important paths of communication that you have. I love email because it’s relatively easy to test something new and see significant …

book marketing lessons

8 Powerful Book Marketing Lessons

I’ve got a story to share with you today, with 8 powerful insights about book marketing along the way. This post is a bit on the long-ish side, but it’ll be worth your while, I promise. 😉 This story starts in February of 2006, when I was 23 years old, way before Firepole ever existed. That was when I published my very first book—about writing. Now, if you’re thinking that you didn’t even know I’d …