About William Cowie

William watches the slow-moving economy for fast-moving businesses through his Four Season Strategy website.

How Avon Uses the Economy to Grow (and How You Can Too)

Do you by any chance pull up your nose at the mention of Avon? The company is worth $70 billion, with sales last year of over $10 billion. How much did you sell last year? The secret to their success is surprisingly simple: in a recession, people get laid off. Those folks have time, and need money. That’s when outfits like Avon and Amway pounce. They offer the jobless masses a way to make money …

Are You Thinking Ahead To Your Exit Strategy?

How’s your audience based business coming along? Are you beginning to build engagement? Are you beginning to see a plan coming together like the A Team? These are exciting times indeed on the newest frontier of business (society, even) and you’re on the cutting edge. Does that ever make you take a breath, step back and think a little? Did you imagine ten years ago what you’d be doing today? When I took this picture …

How to Use Comments to Get Your Blog Noticed

Opportunity has finally struck. You just got invited to a special party with the who’s who of your industry, including Main Guru, who you’ve always wanted to meet. When you get there, you find you don’t know anyone. You try to mingle and go from group to group, but they hardly break shoulders to let you in. It’s like you have a sign on your forehead: “NOVICE – AVOID AT ALL COST!” Just when you’re …

Economic Depression: Is Your Business Ready for the 2013 Recession?

Note from Danny: This is William’s second guest post here in two weeks. I asked him to write this second post after a phone conversation in which he shared with me some insights about where things might be going *really soon*, and what business owners and entrepreneurs (like you!) might need to do about it. I strongly recommend that you take the time to read this post, subscribe to his free email course and quarterly updates. …

Principles of Economics: 4 Reasons the Economy Matters to Marketers (Like You!)

Note from Danny: This is a guest post from one of my students, William Cowie. His ideas are a bit different from what you usually read here at Mirasee, but his message is *very* important – so take the time to read this post, and leave him a comment with your thoughts. And check out his free email course, which is worth waaaaay more than what he’s charging. 😉 Imagine Annie. Annie reads your killer …