About Tommy Walker

Tommy Walker is the Editor-in-Chief of the Shopify Plus blog. It is his goal to provide high-volume ecommerce stores with deeply researched, honest advice for growing their customer base, revenues and profits. Get more from Tommy on Twitter.

3 Live Video Broadcasting Formats That Will Captivate Customers and Make You More Money in 2013

The following post was an entry by one of our spectacular finalists in our Awesome Engagement Strategies Contest. Finalists showcased their ideas, and whoever got the most traction (i.e. comments and social shares) within five days of publication was crowned the winner. Check out this post for the complete list of Engagement Strategies Contest finalists! So it’s 2013. My plan for engagement is to incorporate Live video broadcasting into my content strategy, like, A LOT. Bandwidth is cheap. 62% of american …

What is Your Business Mission? (Lessons from Mario and Princess Peach)

Why do you exist? I don’t mean “I help entrepreneurs create more value by using generic phrases.” I mean why do you exist. What is your primary purpose for even being in business? Mario might say something like “I exist to Save-a the Princess. I’ll burn-a down, jumpa on, and beat anyone who threatens my princess’s safety to death with a turtle shell-a.” He’s been saying it for over 30 years, he’ll probably say it …