Post updated by Tara Malone How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what sort of blog post to write to generate lots of comments? To know EXACTLY what brand identity you need to have in order to inspire a large group of people and turn them into raving fans? These are exactly the kinds of things you’ll know when you clearly understand your ideal customer …
Note: The Productive Marketing Survey is open and we really need your help! It takes 10 minutes, multiple choice, and there are prizes to be won. Click here to access the survey. Danny has had a monumental year. He took the Mirasee Blog to over 10,000 readers per month, guest blogged himself into notoriety, wrote and published two books, ran a marathon, got married and is the CEO of his own startup. I look at Danny …
Michael Sliwinski is the founder of one of the best online productivity tools, Nozbe.com. Written to fit with the principles of “Getting Things Done”, Michael, a productivity junkie and trainer, and a bit of a software geek, wrote up a bare-bones version of Nozbe.com in an evening. Five years later, he and his staff of twelve have rolled out Nozbe 2.0, mobile apps and in just a few days, a “desktop” version of Nozbe. So …
It’s really hard to express how simultaneously cool and nice Gini Dietrich is as a person. We all know her as the founder and CEO of Arment-Dietrich, Inc., a digital marketing and PR firm, and as the author of the really awesome “I’ve cornered every blogging award out there” blog Spin Sucks. But did you know she makes a mean hamburger bun, is a nutter for the sport of cycling while somehow managing to run her …
Hi, I’m Peter. You know, Peter. Peter Vogopoulos. The other guy from Mirasee? *Sigh* One of the wonderful things about being part of Mirasee is connecting with awesome people who like what we do. When I say “Peter Vogopoulos” they usually say “hello”. When they hear “Mirasee”, their (virtual) faces light up and they say “Oh yeah, Danny Iny! I know him… I love his stuff. What was your name again?” Truthfully, it doesn’t bother …
I have a confession to make. You see, I fancy myself as being as a bit of a marketing guy. A bit. Maybe even a budding direct response entrepreneur/copywriter. Maybe. (I’m a humble guy – I leave the tooting of my horn to my clients and to our students). Yet I had never read Eugene Schwartz’s Breakthrough Advertising. Huh? You might be wondering what’s the big deal about that. After all, few advertising people have …
How many different accountants do you know? What about laywers? Insurance brokers? Graphic designers? Many I’ll bet. It gets worse if you do any sort of networking. You probably have several of each in your contact list or in your shoebox of business cards. Do you remember anything about them? You might have a vague memory of most of them, but a few did leave a most lasting impression, didn’t they? Why? What was it …
When the time comes to tell you clients about all the wonderful things you can do for them, do you ever take pause and wonder how to go about it? Should you speak to a problem or a solution? Should you appeal to emotion or logic? Hopefully after reading this you’ll wonder a little less and maybe come away surprised at what some research has shown. Take a minute and read these marketing messages carefully. …