About Lisa Baker

Lisa C. Baker is the founder and partner manager at Authentic Partnership. Her mission is simple: to connect your business with influential partners eager to promote your products and services to high-value customers.

You Want to Create a Course, So Why Don’t You?

You’ve heard the hype. Everyone’s saying it, and you know it’s true: creating a course is one of the best ways to make money online. Just imagine what it would be like to have a product that gives your clients the same results you provide in person. You could help so many more people. Your impact and reach could be so much greater.

7 Reasons Why an April Fool’s Day Prank is Great for Marketing

Every year on April Fool’s Day, the marketing world goes wild. Big brands from Google to  Frito-Lay jump on the bandwagon, launching imaginary new products and announcing new corporate missions in an effort to outdo each other with the best prank of the season. But why? Why is April Fool’s so beloved by marketers? What does it do for a marketing strategy — and should you be doing it next year? Maybe — but maybe not. Humor …

Are These BS Excuses Stopping You From Sharing Your Knowledge With the World?

Admit it: you want to be famous. Maybe not real-world famous. You don’t daydream about paparazzi chasing you on your way to red-carpet Hollywood premiers. You don’t want to see your face on the cover of a magazine at the grocery checkout. But, you do want to be known in your industry. You want people to recognize your name online. You want to be mentioned in top blogs as an example of someone who’s doing …