Reimagine Business
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Editor’s Note: This post was originally published in 2011, but it has remained one of our most popular posts six years later. That’s why we’ve decided to update it and republish it, adding relevant quotes from Danny Iny, Mirasee’s founder and CEO. This proves that the basic principles of true wealth and business success are timeless. They withstand the coming and going of time, trends, and techniques. We hope this post becomes even more valuable …
I was always kind of on the fence with the standard idea of email marketing. I mean, why would you spend hours writing content—newsletter content—that you can only send out once? Isn’t there a better way? A way to send the same email multiple times and not look like a weirdo doing so? After all, email marketing on a one-off basis felt like a huge waste. For instance, the common open rates throughout the industries are …
What’s the price of your product or service? Be honest. Is it $97 like most guru marketers advice? Or maybe some other amount that ends with a 7? Also, did you spend a fair amount of time figuring out this (presumably) perfect price point? Now, what if I told you that you may be leaving TONS of money on the table without even realizing it… ? First of all, I’m not going to try to …
Note: This post was part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. We’ve since picked a winner – check out this post for the details! 🙂 Upselling is like bringing a gun to a knife fight, or a knife to a fist fight. If you’re doing it right, and your competitor isn’t, they lose. Upselling is essentially the art of generating free money. Money that can …