About Jennifer Wyglinski

Jennifer Wyglinski is a freelance writer with a background in fundraising and marketing. She is passionate about using her writing to help others achieve their goals, from writing fundraising letters for great causes to crafting compelling brochures, emails, and online content. Find out more at www.writingbyjen.com.

copywriting tactics

5 Easy Copywriting Tactics to Steal from Fundraising Pros

You’ve gotten them in the mail—envelopes with phrases like “You Can Save a Child’s Life Today,” or pictures of sad dogs with enormous eyes. Yes, I’m talking about the fundraising appeal letter. While you might be tempted to throw these letters away, you can actually learn some useful copywriting lessons from them. When you think about it, fundraising is not an easy task. Fundraisers must convince people to give up their money for virtually nothing …