How to Find Your Marketing Message Strategy
If you’ve ever launched what you thought was a brilliant marketing campaign for a brilliant product only to have the whole thing fall flat, you’re not alone. In fact, most entrepreneurs and marketers go through this at some point. More often than not, it’s simply because they don’t understand well enough, or even have a clear idea of the people they’re trying to reach. Call them your Target Market, Target Audience, Prospects, or Potential Customers—knowing …