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About David Kirshbaum

David is Assistant Director of Education with Mirasee. His unconventional journey has included playing drums in various ensembles, teaching children organic gardening, living in a yogic spiritual community, and starting several businesses. When not working with the Mirasee team and students, David can be found reading, practicing Qi Gong, walking among trees, or spending quality time with loved ones.

How to Find Your Marketing Message Strategy

Nov 19, 2015 David Kirshbaum

If you’ve ever launched what you thought was a brilliant marketing campaign for a brilliant product only to have the whole thing fall flat, you’re not alone. In fact, most entrepreneurs and marketers go through this at some point. More often than not, it’s simply because they don’t understand well enough, or even have a clear idea of the people they’re trying to reach. Call them your Target Market, Target Audience, Prospects, or Potential Customers—knowing …

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