Reimagine Business
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We’ve all seen the Instagram posts: the sun setting over a beach in Koh Samui. The caption reads, “Work finished, going for Mai Tais and grilled Cobia #blessed.” Does it make you jealous? It shouldn’t. I’m writing this from my home office, looking out over another gray and dismal day in Yorkshire. And I wouldn’t have it any other way. Digital nomadism can be a lot of fun and, for some people, it’s the perfect …
The majority of marketers, writers, and entrepreneurs eventually find themselves working in a niche. This isn’t because they’re good at only one thing, but because it’s very difficult (although not impossible) to jump between working in very diverse spaces and develop any sort of authority or reputation. While there’s a lot to be said for having many different strings to your bow, it’s generally accepted that clients and customers want to deal with someone who’s …