Predictions for 2016 with Danny Iny
Audra Casino
How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you?
My guess is not many.
Today, Danny Iny gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting the right message to the right person at the right time. What does that mean?
Segmentation.
Advances in technology are making it easier than ever. This means it’s no longer out of reach for anyone, from beginner to established entrepreneur. Find out how you AND your audience can benefit from the right message to the right person at the right time on today’s episode of Business Reimagined.
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- At 3:00 –Funnels have been a hot topic in 2015, but a lot of people have missed the boat on what to do with your growing audience after the funnel works. Danny explains why segmentation isn’t out of reach for anyone.
- At 5:00 – It might be surprising to some, but JV partnerships are going to decline in their success rate, once again due to the poor segmentation that happens. Danny offers some sound advice for JV partnerships.
- At 12:00 –The ‘one size fits all’ approach to audience is no longer working; 2016 will be about personalization on a one-to-one level.
- At 15:00 –With so much noise on the Internet, it’s hard to stand out. Danny talks about what worked before, why it’s not going to work any longer, and what will yield the best results this year.
- At 19:00 –Danny lays out the best ways to implement these new ideas right now, from segmentation to content, and engagement to being a decent person.
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about author
Audra Casino
Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.
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Mike Kampff
Hey Danny, great podcast. I really enjoy and value your perspective and authenticity as a marketer. It’s refreshing and truly hits home to the heart of who I want to be as a marketer.
There are a lot of people who seem to have “the answer”. But time and time again, you have the *truth*. You speak to the core of what marketers know to be true, but some may not want to admit.
Thank you for your passion and commitment to your craft and your audience. I’m a better person and marketer for having the opportunity to have been coached by you.
P.S. A bit of constructive criticism… These aware starting to sound over-produced. Your message doesn’t need production value, and (I believe) is better off without it)
Big fan as always
Janet
When you study how people learn, you realize the sensory input channels through the eye provide 83% of our learning while the input channel through the ears carry only 11%. That means listening only is a less effective way to learn than seeing or seeing AND hearing. I find my mind wandering when I listen to a podcast because the brain is not as fully stimulated and it is difficult to hold attention. Your approach of having a dialogue helps hold attention. Audra’s voice is especially engaging. Her clarity of pronunciation, inflection, pausing, and emphasis adds enormously to the attention grabbing aspect of the broadcast. Great job. (Though having visuals would be much stronger.)
Michele
I love Danny Iny! He and Mirasee are so refreshing and sensible! He helps me sort through the plethora of information and avoid distractions that divert me from my course. He provides the wise direction. Thank you, Danny!