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10-rules-visionary-business-book

10 Rules of
VISIONARY BUSINESS

Hutchison-Returning-Visitors

Return Visitors: 5 Keys to Keep Them Coming Back for More

Whenever somebody approaches me for advice on making their marketing strategy more effective, they usually ask me three questions: How do I get more traffic? How do I get more traffic? Oh, and, how do I get more traffic? I think I may be able to spot a trend here. We’re all so concerned about that One Metric that Surpasses All Other Metrics: more traffic. After all, it seems like a simple equation. More traffic = …

customer experience joey coleman

Creating Customer Experience with Joey Coleman

Ever been to McDonald’s? What if I told you there were masters of customer experience? You’d probably laugh me through those golden arches. But Joey Coleman, today’s guest on Business Reimagined, believes they’re doing something very right. French fries. Admit it. You’ve at least heard about people’s obsession with the fried feast of potatoes. It’s not about the customer service you receive. It’s about the experience you have at McDonald’s that sets it apart from …

hutchison-audience-engagement

5 Easy-Peasy (But Effective) Tips for Powerful Audience Engagement

Unlike other business people, solopreneurs must do everything alone. Every business role requires your attention—from project management and accounting, to marketing and customer service. Though it takes a lot of time and effort to keep such business afloat, the hard work eventually pays off. If you are brave enough to become a solopreneur, congratulations. While such an endeavor is difficult, with the right tools and the right mindset, it is far from impossible. There will …

Zappos Culture Robert Richman

Create a Zappos Culture with Robert Richman

  I’m sure you’ve heard of the shoe company, Zappos, and their amazing workplace culture. They have a popcorn machine in the lobby. Does that mean you should get a popcorn machine, too? Is creating culture really that simple? Yes and no, according to the man who helped Zappos pioneer their corporate culture training, Robert Richman. Today, he talks about what makes a great company culture, not JUST for existing companies, but those that are …

CRM for Solopreneurs

But I’m a New Solopreneur. Do I REALLY Need CRM Software?

Customer Relationship Management software (CRM) is usually associated with smooth talking sales guys from BigFirm Inc. These guys use state of the art systems that costs thousands of dollars every year and require months of training just to even turn them on! Luckily, the landscape of CRM software has evolved, and while those sales guys from big companies and expensive software are still kicking around, CRMs are now affordable, and accessible to the solopreneur. In …

Anthony Trucks Hustle

Trusting Your Hustle with Anthony Trucks

Entrepreneurs come in all shapes and sizes. You’ve got those who were born to it and others who had incredible mentors. The stars seemed to align for them. Then there are some who have to fight and hustle for every bit of ground they gain. It feels like no one cares about their dreams or passions, and no one is there to help or guide them. Are YOU a ‘foster child’ of the entrepreneurial world? …

Greg Crabtree accounting

Simplicity and Honesty in Accounting with Greg Crabtree

  For any business, profit is like oxygen. You can’t live long without it. It’s also the key to building real wealth. If your accountant doesn’t understand that, he could have you spending a dollar to save 40 cents. What kind of accounting is that? The kind that will strangle your company’s profitability and growth. Today’s guest, Greg Crabtree, is a new type of accountant. After working with hundreds of entrepreneurs, he provides his clients …

Surveys Matt Champagne

The Secret to Better Surveys with Matt Champagne

Having a ‘satisfied’ customer isn’t enough these days. How many people switch phone and TV plans every year or two to get the better deal, regardless of how satisfied they are? What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys. Yes, I said surveys. But just ‘asking’ isn’t enough. Today’s guest, Dr. Matt Champagne, is an industrial organizational psychologist. He has been helping businesses …

10 Rules of
VISIONARY BUSINESS

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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