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10 Rules of

Ideas and David Burkus

The Cross Pollination of Ideas with David Burkus

  This is a touchy subject. As thought leaders and entrepreneurs, your ideas are precious. They are what make you unique, and give you the edge over your competition. The last thing you want is for your team members to leave and take your ideas to your competition. Or is it? Today’s guest, David Burkus, has written a book that challenges this commonly held fear. In Under New Management, he explains how the cross pollination …

business plans

And You Thought Business Plans Were a Waste of Time

You’ve built a reasonably successful business, and you’re earning an income that’s “enough,” if not comfortable, that meets your needs. You sell stuff pretty regularly, too. And you did it all without a formal business plan. But an opportunity presents itself. A potential business partner. A mobile app. The perfect storefront space you’ve been dreaming about for that day when your Shopify store becomes a curated brick-and-mortar shopping experience. You’re ready to scale up, but …

Nick Sarillo Culture

Policy and the Culture Killer with Nick Sarillo

  Almost everyone loves pizza. Almost no one loves policy, especially employees. If you’re planning to grow a business, it pays to know in advance how your policies will affect the way your company culture, because that will affect your success. Better yet, don’t bother with policies at all. But are you ready to put your policy book in the company shredder? Today’s guest, Nick Sarillo, is the founder and CEO of Nick’s Pizza and …

customer feedback strategy

Why You Need a Customer Feedback Strategy

As a small business owner you may wonder whether it’s worth your time developing a formal customer feedback strategy. After all, you know many of your customers by name, so asking for their opinions about your products and services shouldn’t be that complicated, right? Wrong. Small businesses have unique challenges getting feedback because they have personal relationships with their customers. Customers who are sometimes reluctant to be completely honesty. And not only that, but understanding …

Closer look. Young smiling girl is holding magnifying glass at her eye.

Customer Profile Template: Finding Your ONE Person

Post updated by Lexi Rodrigo How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what sort of blog post to write to generate lots of comments? To know EXACTLY what brand identity you need to have in order to inspire a large group of people and turn them into raving fans? These are exactly the kinds of things you’ll know when you clearly understand your ideal customer. …

book Tucker Max

Writing a Book Without Writing with Tucker Max

What if you could write a book without writing it? We’re not talking about ghost writing or word mills. This would be your voice, your expertise, and exactly what you would have written if you had the time to sit down and write it. Think it’s too good to be true? Today’s guest, Tucker Max, has developed a process he calls Book In A Box, and he’s had incredible success helping busy entrepreneurs and thought …

copywriting mistakes

3 Copywriting Mistakes, and How To Fix Them

You’re sitting on a pile of copywriting templates, checklists and trainings, yet your copy is still not making the sales and getting the clients “as advertised.” That sucks. It doesn’t matter how much traffic you’re driving… if your copy doesn’t convert, you’re not getting the ROI. The most frustrating thing is that sometimes those templates and checklists work, and sometimes they don’t. There seems to be no rhyme or reason. You put in the work …

get more done

Boost Your Productivity with These 7 Apps

Imagine working for hours on end and accomplishing nothing. All the emails or social media responses you made? Those don’t matter in the grand scheme of things. The important tasks that require doing are still there, waiting for you. *Cue the frustrated scream. Could it be that you have a time management problem? The internet is a double-edged sword after all. On one hand, you can use it to communicate with business partners and clients …

business coach mastermind group

The Life-Changing Magic of the Business Coach/Mastermind Group Combo

Business coaches… what and who are they? What support and benefit can a business coach truly provide to increase the success of your business? How could one help you develop as an entrepreneur and person? Why even bother to hire a coach? I answer these questions by sharing my experience of having a business coach combined within a mastermind group. My story unpacks the layered services, events, benefits, and results of a business coach to …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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