10-rules-visionary-business-book

10 Rules of
VISIONARY BUSINESS

born for this

Knowing When You’re ‘Born for This’ with Chris Guillebeau

You know that feeling of dissatisfaction that haunts you, no matter how often you tell yourself you should be happy? When you look at your career trajectory or business, you just know you weren’t ‘born for this.’ It’s not what you were meant to do in life. Is there something wrong with you? Are you ungrateful and restless? According to today’s guest, Chris Guillebeau, not at all. In fact, feeling dissatisfaction is a GOOD thing. …

brand story

You’re an Entrepreneur! So What’s Your Job Title?

Recently, Oleg Starko posted an article entitled Weekend Warrior: How to Write an Elevator Pitch in which he recommends crafting your own job title as a way of helping you stand out from your competitors. Having read similar advice in Michael Port’s “Book Yourself Solid,” I created my own job title and description. It’s a simple process but not necessarily easy. Using my experience as a guide, here’s some advice for when you create your …

influencer marketing tools

Influencer Marketing Made Easy with Tools

In a most basic sense, influencer marketing is about building connections with niche experts and mentors who have enough authority to influence other people’s buying decisions. Influencer marketing is one of the most efficient ways to build brand awareness and trust as well as increase sales and leads. The simplest example of an influencer marketing is a brand sponsoring a video product review on YouTube or a visual endorsement on Instagram done by a user …

colorful questions

How to Stop Boring Your Readers. Ask the Right Questions

Let’s face it. Marketing and selling (online or face-to-face) is tough. You have a lot of competition. And even in the B2B world, you are selling to people. You are trying to get people to give up their hard-earned money for your product or service. And people are complex, emotional creatures. Making matters even more difficult for marketers, advertising is not nearly as effective as it once was. We are so inundated with advertising messages …

glen t campbell branding

Branding Over Marketing with Glen T. Campbell

As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference between marketing and branding? Glen T Campbell does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an …

trapped in red tape

5 Ways to Stop Feeling Trapped in Your Niche

The majority of marketers, writers, and entrepreneurs eventually find themselves working in a niche. This isn’t because they’re good at only one thing, but because it’s very difficult (although not impossible) to jump between working in very diverse spaces and develop any sort of authority or reputation. While there’s a lot to be said for having many different strings to your bow, it’s generally accepted that clients and customers want to deal with someone who’s …

public speaking

How to Write a Speech People Will Remember (and Love)

There are three elements to a successful speech. It should be understood. It should be memorable. And it should engage the audience for as long as possible. But being memorable doesn’t mean singing, dancing, and fireworks. Being memorable means people can talk about your speech a week later and at least vaguely recall what it was about. These three elements are so tightly bound that you will find many of the memorable speech tips outlined …

content trends

8 Powerful Content Marketing Trends [INFOGRAPHIC]

Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face …

boburlinghamsmallgiant

Being a Small Giant with Bo Burlingham

Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter. Finally, would you …

10 Rules of
VISIONARY BUSINESS

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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