Just Between Coaches – Episode 151

What If It’s Not the Strategy? (Jason Moss)

Jason Moss: So many people are trying to shift externally and grow their business, but they’re showing up in the same identity with the same patterns of thinking, beliefs and perspectives. They wonder why they’re unable to unlock that next level. So in my experience, it’s really about flipping it. If you want to build a seven figure coaching business, how would you show up today if you were a seven figure coach?

Melinda Cohan: Have you ever wondered how neuroscience can unlock new levels of success in your coaching practice? And what if I told you that optimizing your brain could be the key to sustainable growth? I’m Melinda Cohan and you’re listening to Just Between Coaches. I run a business called the Coaches Console and we’re proud to have helped tens of thousands of coaches create profitable and thriving businesses. This is a podcast where we answer burning questions that newer coaches would love to ask a more experienced coach.

My guest today is someone who bridges the gap between neuroscience and coaching mastery. From rewiring limiting beliefs to aligning habits with your brain’s natural states, his approach is both scientifically grounded and actionable. We’re diving into how coaches can prime their brain for peak performance and success. Jason Moss is joining me today. He’s a multiple six figure business coach. He leads a community of over 20,000 coaches online and he’s here to share how neuroscience and mindset can lead to exponential growth. Welcome to the show, Jason.

Jason: Thank you so much for having me. I’m excited to be here and have this conversation with you.

Melinda: I am very much looking forward to this conversation. I geek out on neuroscience. I know enough to be dangerous, enough to have fun with the topics. But would you mind sharing just a little bit of your background with our listeners?

Jason: Sure. There have been a couple threads in my life that have come together in the work that I’m doing today. But really the first passion for me has always been entrepreneurship. My first official business, I was 12 years old. I was a big computer nerd growing up, and I used to play a lot of video games. One of the things that I always hated about playing games at that period in my life was you had to find the CD and put it in the computer in order to play the game. And so the CDs were always shoved in between the couch cushions in my house and I’d have to spend 10 minutes trying to find the things.

One summer I built this software program to make it so that I didn’t have to put in the CDs when I wanted to play my favorite game. It would trick the computer into thinking the CD was there when it wasn’t really there. And I put this thing out online. I was too young to have a payment processor, so I had to talk to my dad. Luckily he co signed for me and set this whole thing up for me. And I’ll never forget the feeling of waking up one day and getting this email in my inbox with the subject line, you’ve made your first sale. Something clicked for me in that moment when I realized through the power of this thing that I created and putting it out online, I was able to build this connection and relationship with someone I had never met. I could add value to their life and they could add value to mine through this incredible gift of communication and through entrepreneurship. And in that moment, I think I was hooked.

The journey since then has been this twists and turns of building so many different businesses, learning more about what it really takes to market successfully and to build relationships online. And coaching for me came later on. I never really woke up and said I was a coach. It just kind of happened. It started when I was a director of sales leading a sales team in one of my best friends coaching businesses. That was the first experience I had of coaching and mentoring others because I was responsible for leading the sales team. And I loved getting to meet with them every single week and have these coaching conversations and ask them questions and be able to really help them unlock their potential through that relationship.

And so after stepping out of that and really asking myself, what do I actually want to do in this next chapter, I realized this thread of entrepreneurship and online marketing and coaching. Could I bring all these together and serve other coaches and help them market themselves and bring all the business background and the expertise that I’d learned through almost 20 years building businesses online. So that is the work that I’m doing today. And I think the threads have always been this love for connection, for relationship building, for online marketing, and for understanding coaching as an incredible tool to help people unlock their gifts and potential.

Melinda: I love it. I think that’s true for so many of us as coaches. We don’t necessarily identify as coaches first. It’s just a natural style that we have when it comes to even engaging with friends, colleagues, co workers, team members. It’s just how we show up. And then it’s like, wait, this is a thing. Let’s do more of this thing. And we become more intentional about it.

I remember when I made that first sale, or even when I got somebody on my mailing list and I got that notification. I was like, somebody’s on my list. I don’t know who they are, where’d they come from? How did this happen? And it was, you’re like, whoa, how do I do that again? It’s a dopamine hit for sure. And you’re like, whoa, whoa, what was that? It is so fun. I don’t think there’s any greater way to do business personally. I want to dive into, you know, what goes on in our brain when we’re, as a coach, when we are setting ourselves up in our business. And so where did neuroscience fit into the picture for you? How did that become a key part of your coach approach that you have?

Jason: I have a layman’s understanding and really the understanding has come from a lot of frustration and a lot of trial and error and a lot of working with clients. The first few years of my business coaching, I spent a lot of time focused on strategy with people. And my thing was like, if I could just give someone the plan, you just hand it to them and tell them what to do, they’re going to do amazing. But it would frustrate me because I would give two people the same exact thing. And one person would take that plan and they’d go and they’d triple their business in six months and the other person would stay exactly where they are. Two people with the same plan, but very different outcomes.

And this frustrated me for a long time. I had a lot of soul searching moments. I was like, am I just not good at this or what am I missing? Over time, what became more and more clear to me is that the journey of business growth really is an internal game. Everybody thinks they need the strategy. And I’m not saying the strategy isn’t important. It’s definitely a component to it. But in my experience, the thing that really holds people back, it’s the mindset, it’s the internal side of things. And so my passion really is helping people merge those two things together. Of course we need the strategy, we need the marketing plan. We need to know where to show up and what to post and what to say and how to build an email funnel.

But really, if you look at the things that actually hold people back, it’s the fear of visibility, it’s the imposter syndrome, it’s the what are my friends and family going to think? It’s the I’m afraid to be successful because what does that mean? I have to change my identity and, you know, I have to let go of an old self and an old story and a part of myself that, you know, maybe got me to where I AM today. It’s the, the deeper internal work that I’ve seen really is. That’s the thing that if we can unlock that piece, then honestly the strategy’s out there. You know, most people, you can go out on Google and you can figure out how to build an email funnel.

Melinda: Yeah, yeah, yeah, yeah.

Jason: You know, that’s not really the thing. So it’s those pieces and, you know, understanding more about how the mind works, about limiting beliefs about how to work with yourself through the journey of entrepreneurship, which I really just see as a beautiful internal growth path.

Melinda: Yeah, yeah.

Jason: The thing that excites me most about entrepreneurship is not necessarily growing businesses. Although I love that it’s who I get to become through that journey and seeing it as a vehicle for personal evolution and growth. Treating that in that context has been one of the biggest keys for me in terms of being able to get to the next level in my business as well as helping the clients that we work with do it too.

Melinda: Yeah, I think you’re exactly right. We have to do the internal work. That’s why I love this conversation. One thing that I share with our students, you know, the success is it’s 10% strategies, content material, 10% connectedness, because it’s we can’t do this alone. And then 80% of that mindset. And I think people flip that around. I think they say or think it’s going to be 80% of the strategy and then just 20% of mindset. And I truly believe it is 80% mindset that when we can focus on this, the strategies become much easier to learn, discover, implement, all of that.

So let’s talk about this inside out approach that you have the internal work that we’re doing. Break down how shifting your brain’s wiring can lead to tangible business growth. Let’s go there for just a moment.

Jason: Well, I love what you just said because we hit on what I think is the core of this journey, taking an inside out approach. The first thing is to realize that everything you have on the outside in your life, your business, your life, how your life looks, is a byproduct of who you are on the inside. In order to change something on the outside, the challenge that most people have, and this certainly has been my experience when it comes to growing a business, is trying to figure out how to engineer my way to business growth externally. But what I kept coming up against was I would feel like I would take one step forward and maybe I’d have a record month, but then the next month I would fall back into the old and it would be like one step forward, two steps back, and this kind of stop and start.

What I realized after years of being in this pattern was that the thing that was in the way was that I was trying to change the outside without changing who I was on the inside. And you can’t have what you haven’t yet become. So many people are trying to shift externally and grow their business, but they’re showing up in the same identity with the same patterns of thinking, beliefs and perspectives. 

They wonder why they’re unable to unlock that next level. So in my experience, it’s really about flipping it. If you want to build a seven figure coaching business, how would you show up today if you were a seven figure coach, what kind of decisions would you make? How would you see your clients? How would you see your life? Where would you be living? What kind of clothes would you wear?

These sound like simple things, but the truth is, it’s an internal game first. It’s really about stepping into the identity of the person who can hold the level of external success that you’re looking to achieve. So to me, that’s really what the game is. The cool thing is that the outside shifts actually fall into place so much more easily. We can grow the business without this sense of stop and start and resistance. Because when you’re trying to create something on the outside that doesn’t correspond with who you are on the inside, there’s a lot of resistance. It feels like there’s a push and pull. I describe it like you got one foot on the gas, you got one foot on the brake. So many people are doing this in their business and they’re wondering why it’s so difficult to grow. It really is this internal piece.

Melinda: Now when we’re in that stage where we’re not yet that person, how does a coach understand and begin to even answer those questions you were just throwing out there? Like, what kind of decisions do you make? How do you show up? What would you do? What would you not be doing? How do they go there? How do they do that?

Jason: Yeah, it’s a great question and I’ll tell you for me what it looks like. There’s a couple tools that have been helpful. The first thing is I think you can always just imagine what that would look and feel like, even if you’ve never experienced it. So there is that possibility of just closing your eyes every morning and just imagining, hey, if I was making seven figures or six figures or multiple, whatever the number is, and we’re just using the money as one example of this, it doesn’t necessarily have to be that that’s the identity, but I think it’s a useful way of thinking about this. How would I move through my day?

And so that’s one tool you might use. You don’t necessarily have to have experienced the thing in order to just imagine what it would feel like for me. Another super helpful tool. This is one of the reasons why I love mentorship, and I’ve invested hundreds of thousands of dollars in hiring business coaches and mentors to help me. One of the most useful things about that is that it gives me a way of experiencing what it is like to be at a certain level. I have a mentor, his name’s Scott. You know, he’s a eight figure business coach. My journey right now is we’re at multiple six figures working on moving past seven figures. I often ask myself, what would Scott do in this situation? When I’m evaluating a decision, thinking about, you know, maybe I have a difficult call or I get an email from a client who’s unhappy or something, you know, that these are things that just happen in business.

My multiple six figure self that would, you know, maybe really derail my day as an example. But then I, in that moment, I can ask myself, how would Scott see this right now? It just gives me another lens. There’s no big deal, you know, at that level, it’s like, this is another thing in the day. Let’s move on to the next thing. So using someone else as a lens, as a filter, I think is really useful to step into a different perspective in a situation and also just being able to imagine what that might feel like, even if you haven’t experienced it yourself. I think there’s always that possibility of just being able to use our mind to dream and to visualize and to step into what that would feel like.

Melinda: Yeah, I always made sure I never leave home without a coach and a mastermind. Those have always been in my existence since I started a business because I don’t know what I don’t know and I don’t want to be blindsided by it. Now in that mastermind, I always looked for a group where I knew some people were farther along the journey than me and some people were not quite as far along, so I could be that to them. And I think both of those perspectives helps us define who do we need to be and how can we evolve and what that might look like or what it doesn’t look like. Ooh, I don’t want it to look like that. That’s you do that. I don’t want to do it that way.

The other thing that I did is I sat down and interviewed people that had the kind of business that I was like, ooh, that looks amazing. I just was like, can I have a coffee chat with you? Can we sit down? I took one of them to lunch. I was like, can I pick your brain? What is it like in the day, in the life of what you do and how you go about your day? They loved it. I got so much from it. It helped me really shape what I didn’t want, what I did want. It was a pretty cool experience. That visualization, however we get there, is so important to take the time to visualize because that is going to pave the way more than anything.

Now here’s another place that I take neuroscience. I don’t know about you, so we’ll see what happens with this conversation. You just mentioned the word energy. I think as energetic beings, there are different vibrations, right? The heavier emotions have lower vibrations, the more positive emotions, higher vibrations. And truly, when we can vibrate at a different frequency, it helps us to move in. That’s why I love neuroscience, because it’s really studying what is happening in the brain that then gets translated through our body and our nervous system and vice versa. We can put ourselves in positions where we vibrate at those certain frequencies.

And I’m not saying that to just say, oh, you know, put a happy face on and everything’s, oh, yay, peachy keen. Like, no, no, no, like, it’s gotta be legit. And I’m not saying that we avoid the darker emotions, but we have to be mindful of how to use those to get to those higher frequencies. What’s your perspective on the frequencies the vibrating at certain levels, the emotions and how that relates to neuroscience?

Jason: Yeah, it’s all energetic. The whole world, businesses too. The more I do this, the more I realize it’s just energy. In terms of how to navigate that in a business, a lot of it is learning how to work with ourselves. You’re going to experience fear, you’re going to experience scarcity. There’s all sorts of things that will come up on the journey. For me, it’s been a practice of how do I work more skillfully with those emotions when they come up, how do I make sure that those things aren’t guiding my decision making? I mean, there’s so much to say on this. My God, we could talk about this for hours.

But there have been, like, very practical things that I think I’ve integrated over the years in my business that have really helped in terms of state and energy and being able to ground into more of a higher vibration type of state. But I think a lot of to our point, you know, what we were talking about with the identity thing, a lot of it is actually about raising your level of energy. Because when you think about how would a multi seven figure coach look at this, oftentimes what you’re doing is shifting out of a lower vibrational state, which could be anxiety or fear, and grounding into more of an open kind of abundant higher vibration type of state.

So they’re all tools to get at similar things, which is how do we shift our energy? Because when you show up in those higher vibration energies. Absolutely, you create more success and things happen more easily. We’re not in this grind, push, effortful place when it comes to growing our business.

Melinda: Yeah, I love it. And you’re right. We could talk for many episodes about this topic. But let’s look at rewiring those limiting beliefs. What’s one of the most common mindset blocks that you see in new coaches and then how would you guide them past that?

Jason: The first is definitely imposter syndrome is a big one for folks who are a little bit newer on the journey, which is some version of like, who am I to do this? I’m not qualified. There’s so many people out there who have been doing this longer than me who seem like they know more about this than I do. Who am I on some level to be offering this service or doing the work that I do. So that is definitely a super big one.

Visibility is a big one that comes up for newer coaches, like just being uncomfortable or just being afraid of showing up and sharing your voice or your thoughts on social media or what are people gonna think? My family or my friends? Are people gonna judge me? A lot of those are limiting beliefs and mindset blocks that come up on the earlier stages of the journey. A lot of stuff around sales too. People have unhelpful beliefs around sales. Sales is manipulation. Sales is taking advantage of other people. Sales is a win lose game where I’m taking from somebody else. Understandably, a lot of people feel resistance around sales because of those beliefs. So those are a couple of areas and we can definitely dive deeper into any one of them.

Melinda: When it comes to the imposter syndrome, what I find is that’s when coaches start chasing certifications, they start living in this,ell, when I do X or when I get X, then I’ll be able to and that is a sure indicator for me that they are trying to address that imposter syndrome, that mindset block, with an external strategy rather than going internal. So how do you guide them through modifying or adjusting or up leveling the internal aspect of that?

Jason: I love what you just said because it’s something that I see quite a bit in a chasing and certifications. And I’m not saying there isn’t value at times in certifications, but there is a difference between doing that from a place of groundedness versus from a place of there’s a moment where someone else is going to give me a piece of paper and I suddenly feel qualified, which is just a story that we tell ourselves. I think there’s a couple of helpful reframes that I found with imposter syndrome. The first thing is just to understand why it’s happening.

So the truth is, whenever you’re trying to do something new in your life, you’re trying to expand and grow. And for so many people, launching or growing a business is a leap forward to. Towards more. In our lives, we have these two parts of ourselves. We have the part of ourselves, what I would call the ego, trying to keep us safe and then the deeper part of us that wants to expand and wants to grow and wants to experience new things. So there’s this conflict that will happen between these two parts of ourselves. And it’s most acute when we’re on the edge of taking a leap into a new thing or when we’ve just done it. What you’ll often find with imposter syndrome. And It’s funny because I’ve experienced enough of this in my own journey as well as with clients.

It’s so predictable the moments when it comes up and when it’s the loudest. It’s when you’re right on the edge of stepping into something new. That’s when you’ll notice that part of you trying to keep you safe. It’s going to tell you the story of you’re not qualified because that’s the story that it knows you’re going to listen to because it sounds rational on the surface. It’s a false protection. It’s a part of us that is trying to keep us safe because that part of you thinks that the expansion is death. And it is on some level, to that old self, because a part of you has to die in order to expand into the new thing. So just seeing it as, oh, this is just a part of me that’s feeling afraid right now. And actually seeing it as a manifestation of fear is I think the first step.

And for me, then we can work with that a little bit more skillfully. There’s so many valuable modalities out there when it comes to doing this work, but for me, it’s just putting my hand on my heart and, and checking in with that part of myself that’s feeling afraid and say, like, hey, tell me what’s going on, I’m here to listen. And letting that part that’s afraid share what’s going on. And doing that work internally to bring a sense of love and compassion to that part of ourselves that’s underneath. The imposter syndrome, I think is a big key. So that’s more of like a bottom up type approach that we can take. And understanding that whenever you’re stepping into something new, that voice is going to come up to try to protect you, I think makes it less of a thing where we get lost in the story.

It’s more just, oh, yeah, this is another one of those moments. I can see this as a pattern because I know the last time I took a leap I was also feeling like I wasn’t qualified. And it means we don’t necessarily believe the content of the story. We don’t have to take it at face value. We can just see it as, oh, this is a part of myself that’s trying to keep me safe. So that I think is a useful lens on this. And then there’s other reframes too that I’ll often use with clients around imposter syndrome. The first is just this idea that I think it’s hilarious that we have this sense of who’s qualified and who’s not qualified to do anything.

Because like, we all just showed up on this planet randomly one day, but nobody really knows what’s going on. And yet we have this idea that some people do and some people don’t and that somehow we’re not qualified because there’s other people out there who are more qualified. When no one really knows what we’re doing here, we’re just on this rock in the middle of space. And I think it’s helpful to remember that, to just remind ourselves, oh yeah, no one’s qualified. And that’s a helpful reframe for me because it helps remind me that if no one’s qualified, then it’s really just a matter of making a decision to be qualified. And the people that others see as qualified, it’s simply that they woke up one day and decided I am qualified. To do this. When I became a business coach, it wasn’t like I got a certification or a piece of paper.

Sure, I had some experience in business. I’d been doing this for a while, but I just made the decision one day that this was what I was going to do. And years later, I’m showing up to trainings with, you know, 150, 200 people, and everyone was asking me questions like, I’m the expert. And that’s how it works. It starts with a decision. So the real choice point for people is just. It is a decision. It’s not that certain people are more qualified than others. It’s just certain people decide to be qualified. And then again, going back to what we were saying earlier, where it all starts from the inside out, you make the decision to see yourself as qualified and to be qualified internally, and then the world reflects that back to you. It’s really as simple as that.

Melinda: Yeah, I love it. I want to go back to something that you said in the first reframe that you were talking about. And you talked about this. Bottom up. When we understand why this is happening. Right. It’s just like, oh, this is the fear showing up. I love how you said you put your hands on your heart. You can do the somatic healing. I do the shaking. I take my clients through that experience. I love dance breaks. Because our body can then inform our brain, which is actually the way our physiology works. It’s not our brain informing the rest of our being, it’s our body informing that. But it’s when our brain is trying to dictate things without the rest of our being getting involved, that’s when things get messy and tricky.

Jason: Yeah. We have these two different ways we can work with our experience. Right. Bottom up and top down. They’re both useful. Top down would be working with the thoughts we can reframe. Limiting beliefs. We can do work on questioning and dismantling beliefs. And that’s useful. But to your point, it’s this feedback loop that the body is always informing the brain and mind. So if we don’t feel safe in our body, we can’t solve the problem on the level of thought alone. We need to address that physiological experience.

So being able to have both of those things, and I find it’s actually useful to have both. It’s like you do the bottom up and you got the top down, too. And these are just different tools. We have to work with our experience to be able to both reframe those thoughts as well as to address the physiological aspect of our experience too. So we can create safety. Really, I think is what it comes down to most often. Safety in the body and then the mind kind of slips into line.

Melinda: Now, when I was introducing you, one of the things that I shared that comes from your work. You talk about prime your brain for exponential growth. Can you talk more about that? And what are some simple practical ways, maybe beyond some of the things we’ve already talked about, that coaches can start doing right now?

Jason: What it really comes down to in terms of priming ourselves for growth, It’s a couple things that come to mind. The first thing is the box that we live in is a box of safety and security. And we spend most of our time trying to figure out how to stay safe Is basically the way that most people operate. And I’m not judging this. I also experience this. But exponential growth is not created from the box of safety and security. And so I meet so many coaches who’s like, when I ask them what their vision is, they’re like, well, I just want to cover my expenses. If we’re in safety and security, it’s very difficult to create exponential growth from that place. 

A lot of it is, what would you be doing if you had $10 million or $20 million or $50 million in the bank? I ask myself this all the time. Who would I want to work with if I had $20 million in bank? Or who would I serve? Or what would I be doing in my business if I wasn’t worried about safety and security? Because getting past that baseline level of thinking of safety and security, you can never create exponential growth from that place. You’re only going to create a business that’s basically just going to keep you safe and secure, which is on some level what a lot of people just spend their entire life trying to aim for.

So if we want exponential growth, we got to get beyond the box. Asking ourselves questions like that is super useful and being able to. Again, this is where it comes back to the identity piece. Can we get beyond that baseline level of safety and security? Can we start to expand the vision and can we start to make decisions from a place of abundance, From a place of a larger identity and a larger frame? That’s how you create exponential growth on the outside. How would I show up today if I was a seven figure or multi seven figure business coach? What kinds of decisions would I be making? That’s the priming.

And that is to me, it’s a morning practice. These are questions you can ask yourself. I find morning is the best time to do this, because if you get into that state early in the day, then that’s naturally going to trickle out into all of the decisions you make and how you lead your day. That compounded over time, is what will create exponential growth. You look back and you’re like, wow, things really happen very fast because I changed and showed up in a different way.

Melinda: Yeah, I love that. In the early days of when I started the coaches console, I mean, you know, we had less than a hundred users on the software. But the vision that I had, when I closed my eyes, I knew that we were working with thousands and thousands of people. And the number 6,000 just stuck in my mind. And I’m like, we’ve got 6,000 users. I don’t have that today, but I have a business that has 6,000 users. And I just made it in present tense. And then the rest of my brain was like, I’m getting there. I have a seven figure business.

I’m not there yet, but it’s coming. I’m getting there. But I saw it as right now. And that is what shapes our thoughts, our actions, our emotions and creates our realities. Those I am statements are some of the most powerful visualizations and just creates new synapses in our brains and it triggers different chemical reactions in our body that has us show up differently, see differently, creatively express differently.

Jason: It is the thing. And to your point, I love what you just said because I had this experience, this was probably, I want to say six, nine months ago. Last year we did around $550,000 in sales. My vision now is we’re going to scale past seven figures. But for a while I felt like I was kind of stuck at that certain revenue level. We were doing like $60,000 a month. I felt like I was just in this place where it was like the same thing. It was like incremental growth, but it wasn’t exponential.

One day I’m, I’m laying in bed and I’m like, I am ready to become the person that I need to be in order to create the seven figure business. And I made that commitment to myself in that moment. And over a period of several months after that, the entire business changed. What became really interesting to me was I started seeing opportunities and things that I just wasn’t aware of before. Things started falling away that weren’t in alignment because I had committed to that new level and declared that that was what I was now available for and also by extension, letting go of the old thing. So what’s so cool is you see differently just because my brain is attuned to different things.

So the fascinating thing to realize is that the business you want is right in front of you. The opportunities, they’re right in front of you. But do you have eyes to see them? And if we haven’t yet claimed that identity and really anchored into that identity, you will not see if you’re in the six figure identity. But you want to build a seven figure business, but you don’t have the seven figure identity. You’ll pass by the seven figure opportunities. You won’t see them because they don’t correspond with the internal identity that you’re holding.

This is why I think the strategy is secondary to this too. Because people spend all the time focused on the strategy, but it’s like, no, the strategy actually falls into place when you got the right identity. Then you will attract the strategy that you need in order to create the thing that corresponds to whatever it is that you’re holding on the inside.

Melinda: Yeah, yeah.

Jason: So we can’t fix this problem with strategy. You start internally and then, you know, the strategy becomes obvious. We can approach this whole thing from a place of joy and ease and playfulness and fun. And you’re going to create so much more success from that place as a result.

Melinda: Yes, yes, yes, yes, yes. So let’s summarize some of the things that we talked about today. I love that you kicked us off right out of the gate with it being an inside out approach. And we talked about that internal work versus external work. And I talked about how really 80% of our success is the mindset. And that’s where we dove in. And I love this quote that you said. I’m going to read it so I don’t mess it up. You can’t have what you haven’t yet become. Like that is right down a bolt that you, you can’t have what you haven’t yet become.

And then we went into some of the common mindset blocks, the biggest one being the imposter syndrome. And I love that we brought to the conversation that if you’re only addressing the external elements, that’s what has you chasing things like certifications or a lot of other stuff. But when you do the internal, you can take that top down approach. I love how you talked about the top down, just reframing, rewiring those beliefs or the bottom up engaging the body, the heart, the breath, the movement to reset and regulate your nervous system so that you can, your body can inform your brain what’s happening.

And then we got into that awesome conversation about priming for exponential growth and getting beyond the box and really understanding that identity and that decision and commitment that you made, I think is so powerful. I am ready to become the person I need to be that. That’s it right there. And I love that you worked that into our conversation. Jason, do you have any other parting words?

Jason: Just that I believe in you and every, you know, whoever’s listening to this. I mean, I don’t know you, obviously, but I believe that you have something important to share with the world and I want to encourage you to keep going and to stay on the path because you got something really important to offer other people. So I’m excited for you. I’m excited to see how this unfolds as you integrate these things. And I’m grateful that we had the opportunity to connect today.

Melinda: I love it. Thank you for listening to this episode of Just Between Coaches and also a big thank you to Jason Moss for this incredible conversation. You can find out more about him at jasonmoss.com. That’s Jason J-A S O N Moss M O S S dot com. In the show notes, you’ll find the links to his website and specifically he’s got a great resource for coaches, a marketing strategy guide. I highly encourage you to also listen to his conversation on the Neuroscience of Coaching podcast here at Mirasee FM Network. Where he talks about Is Visualization Just fantasy. You’ll find the link to that episode in the show notes as well. Jason, thank you so much for coming to the show.

Jason: Thank you.

Melinda: I’m Melinda Cohan and you’ve been listening to Just Between Coaches. Just Between Coaches is part of the Mirasee FM Podcast network, which also includes such shows as Course Lab and Neuroscience of Coaching. For more great episodes, follow us on Mirasee FM’s YouTube channel or your favorite podcast player. And if you enjoyed this episode, please leave us a five star review and tell your friends thank you and see you next time.