Neuroscience of Coaching – Episode 24
Unlocking Self-Confidence for Coaching Success (Biba Pedron)
Biba: You know what you really want because there’s a big difference between what you want and what you really want. When you want something, oh, I want this and that, you’re very happy and everything. But as soon as the obstacles arrive, then say, oh, that’s difficult, that’s too expensive, that they send that and then suddenly you forget about it. But when you really want something, then you know that whatever obstacles you will have, it doesn’t matter our numbers of obstacles. You will go through the obstacles because you know the result that you want.
Dr. Irena: Hi, I’m Dr. Irena O’Brien and you’re listening to Neuroscience of Coaching. I’m a cognitive neuroscientist with almost 30 years of study and practice in psychology and neuroscience. And as the founder of the Neuroscience School, I teach coaches and other wellness professionals real world evidence-based strategies to use in their own practices. In each episode, I invite a seasoned coach to discuss a topic that affects our field and together we provide you with science-based tools to help your clients reach their goals by working with their brains to create results that last.
Today, we’re going to explore self-confidence as it relates to marketing and promotion. Not surprisingly, the two go hand in hand since a person’s willingness and ability to self-promote tends to correlate with their self-confidence. In terms of science, self-confidence is a tricky topic of study because it relies so heavily on self-perception and self-perception can be greatly influenced by one’s underlying self-confidence. This is further complicated by self-confidence being multidimensional.
It is specific and variable across domains and tasks at different levels. On top of this, people tend to have an overall level of self-confidence. Because self-perception can be wide ranging in accuracy, we have people who lack confidence when they shouldn’t, as well as people who are overly confident when they shouldn’t be. And of course, people can be anywhere in between. In general, however, what’s more common among coaches and their business clients is a lower level of self-confidence around marketing. And so we’ll focus on this in particular, for which I have a solid technique to offer.
One main culprit in low self-confidence is our predictive brain. For those who haven’t heard me talk about this in prior episodes, it’s important to realize that our brains are hardwired to make predictions. They are doing this continuously, which at a root level, keeps us safe. The better your brain is at predicting, the more likely you are to survive. I highly recommend my episode with Lion Goodman on this topic. Unfortunately, the predictive brain isn’t perfect. When emotions ego and fear enter the equation, we can become irrational. This irrationality can then affect our self-confidence, often for the worse.
So even though you’ve been objectively successful at public speaking many times, you might still lack confidence. And of course the same goes for putting yourself out there in marketing activities. But as I mentioned, I have an excellent technique that tricks the predictive brain and I’ve used this with clients to great success many times. We’ll cover that as well as a wide range of other ways you can improve your self-confidence, specifically as it relates to your marketing. So let’s bring on my guest for today and dive into this further.
Biba Pedron is a business and mindset expert, Amazon bestselling author, and international speaker. She has helped hundreds of French and English-speaking entrepreneurs to understand the puzzle that is marketing, attract more customers and realize their passion. This has led her to be known as the expert of great attitude. A native of France, living in the United States since 2003, Biba’s driving force is a passion for helping women see they can succeed in achieving their goals and creating their own activities that sustain them. Her most fervent wish is to increase the visibility of women entrepreneurs by teaching them the rules of marketing, personal branding and mindset.
Biba, thank you very much for joining me today.
Biba: Thank you very much for the invitation.
Dr. Irena: So tell us a little more about your journey to the work you do today.
Biba: Well, actually you mentioned that I live in the US since 2003, but in my head, it goes way back than that because it was a dream since I was a little girl and I always say to everybody that I will leave. It was not even the United States, it was just New York. I would keep saying that I will live in New York and then I will become an American one day. And then it’s always interesting how when you kids, everybody say oh she’s cute, how he cute, he has some dreams and things like that. But then when you starting to grow up and people are going to be telling you that it’s not possible, so I didn’t listen.
Everybody would show me that it was not possible. It took me time but then I came to the United States at some point and I realized that even when I was on the plane, I couldn’t even explain the reason why I had that dream. And I really wanted to move to New York. And the first time I came in the plane when we were landing, I had like a chill and say I’m home. And then I made the decision that day that yes, that’s where I wanted to live. It took me years after that in order to move there.
But in 2003, first of all, I started a business in 1998 in France in order to have the freedom to travel the way I wanted. So I quit my job on a Friday evening, and I started the business on Monday morning. I didn’t know what I wanted to do. I just knew that I wanted a business that I could manage from anywhere with a computer, a phone and Internet. And remember, that was 1998, so we didn’t really know what Internet will become at the time. And then from 2000, 2003, I traveled back and forth between Paris and New York in order to see if it was possible to realize my dream, if to find solution, to get a visa and all that kind of things.
And then during those two years, I saw the first five lawyers, immigration lawyers, who continue to tell me that it was not possible. I will never get a visa. I didn’t have a project big enough. I didn’t have enough money, and I still didn’t listen to them. And then after two years, the lawyer number six said, I don’t know when they told you, but yes, you can come. Yes, we can have your visa. You have enough money; your project is big enough. And since six months later, I had my visa to stay here.
So when I arrived in New York, especially during the two years that I was going back and forth, I discovered something that we didn’t have in France. It was networking. So at first it was difficult for me to understand what it was, but then I said, oh, I really like the concept. And since I pretty much didn’t speak English when I moved there and didn’t know anybody, I decided to start a company to organize networking events, which I did for five years in New York.
And that’s how very quickly when I started it, even if at the beginning I didn’t really have, like, marketing strategy, but everybody was coming back to me and say, how are you doing it? What’s your secret? Because we can see you everywhere. And I was surprised because I said, I don’t have a secret. I don’t even have strategy, really. But apparently, I was doing something probably intuitively that people say, we can see you, we see your logo everywhere. And that’s really how I started coaching people to help them to, okay, this is what I’m doing. So I’m telling you what I’m doing, so you can do it on your own.
And that’s how starting coaching in 2005. And then in 2012, I started coaching on the French market because everything was completely different over there. And they starting social media a little bit, and now I focus mainly on women solo entrepreneur. And as you mentioned, visibility is very important. That’s what I’m trying to teach them on, how to be visible. And also, there’s like a gap between the visibility of the woman in the US Market and the French woman. So I’m trying to reduce that gap to show to the French woman that, yes, they can be visible, then they can be successful.
Dr. Irena: Yeah, well, thank you for sharing all that. And you just showed that persistent pays off.
Biba: Persistence and mindset, because that’s really important. And that’s something that apparently, I had before I moved to the United States because again, I say I didn’t know why I wanted to move over there. But then, after being in New York for a while, I realized, I said, okay, now I understand because I match better the mindset that people have in the United States compared to France. And then being in the United States, I became even more confident because I learned on how to grow the business.
And we didn’t have a business coach in France at the time either. So I learned with professionals. And I grow my mindset, which allow me to really have the lifestyle that I have today. Because with the big mindset, with the positive mindset, you can grow your business huge and change your life. And the better you are in your business, the better you can impact other people. So mindset is everything.
Dr. Irena: Yeah. So this is a bit off topic, but what’s the difference in mindset between the United States and France?
Biba: Oh, do you have like four hours of conversation? Well, it’s really different. You know, if I have to summarize, I would say that in France, people see the glass half empty. In the United States, they see the glass half full. Because when something goes wrong, first of all, French people have a tendency to contest for everything. They’re not happy. Like everybody knows in the world that the French people do are on strike very often or something like that. They contest. They’re not happy with everything.
And some of them, because not all of them. And things change, certainly for the past 20 years, but they try to blame other people. It’s not their fault. It’s the government, it’s their boss, it’s the company. There’s always something deliver them. What I liked in the United States as soon as I moved here, is that okay I’m at the level that I am. But if I learn with other people, if I have the right entourage around me, I can become more positive. And for example, when I moved to the United States, I discovered Tony Robbins, which we didn’t know 20 years ago in France, which now is different, but we didn’t know him.
And a friend of mine asked me to read the book. And then that book also saved my life because I learned the positive attitude. And three months after I read the book, I heard that I had breast cancer. And that book helped me go through the cancer very easily, if I can say that, because then I had a mindset even more positive because I knew from the book that I can turn anything in something positive. So it was interesting to see how people in France or my family, you know, saw that it was pretty much the end of the world and I will have to move back and everything I said, no, no, I’m doing what I have to do. I will do the surgery, but then I’m going back to New York immediately.
And then I even had breast cancer 10 years later. And I had the same positive attitude. So when you have the right mindset, when you positive and when you have the right people around you will not people will tell you, as I was told, you know, when I was a dream, you can do it. It’s not for you. And all that kind of things that people say, okay, that’s what you want to do, just do it. For example, when I started my business in 1998, since I quit the job on the Friday evening, everybody told me that I was crazy.
When I arrived in New York in 2003, started a business on organizing, networking, knowing that I didn’t know anything about networking at the time, I had nobody in the US who told me, you’re crazy. They say, okay, that’s what you want to do, just try it. If it works, it works. But at least you try it and you see how it works. So that’s really the difference. It’s more positive in the US and people are not scared to restart from scratch if they have to, which is not the same in France.
Dr. Irena: Yeah, well, thanks for sharing your story, Biba, and I’m glad that you’ve recovered twice. So what made you especially interested to talk about self-confidence as it relates to marketing today?
Biba: Because since I work now mainly with women, before I had like 10% of men as clients, but now I made the decision to go directly to women because most of the time that the women that who have the lack of confidence. And the lack of confidence, the lack of being seen, for example, I speak about visibility all the time, how you need to be visible in order to grow your business, in order to get clients, since they afraid to be visible, we don’t see them. Well, they on social media potentially, but they don’t put their picture even in the title, even in the cover.
They’re very scared about that because of the lack of confidence. So that’s the reason why I noticed that that’s one of the main blocks for women to start a business. And at the same time, since they’re not confident enough when it starts to speaking about the product or putting a price on their product, this undersells themselves. So then the reason why I women with great result with their clients, but then they still undersell themselves. So usually what I do in the first or second session, I look at what they have, I look the result that they have with the clients and the impact they have on the client’s life.
And most of the time I double or triple the prices. And sometimes I have to add a zero. I say look at that. It’s not possible. You can’t sell a great service and just sell it for that numbers. For example, I’m thinking of one client who help people to lose weight during seven months. It’s 30, 50 kilos, which I don’t know exactly, I think it’s double in pound or something like that. So when I told her, I said when you help somebody to lose that much weight, you’re not only impacting and transforming their life, you’re just saving their life. And at the time she was selling the 7 months for 380€.
Dr. Irena: Oh my gosh.
Biba: And I said, are you kidding me? For seven months, when you save people’s life? It took her 45 days of coaching to finally understand that what she was bringing to the clients. I have to bring the mindset in her to realize what she was doing. And then when she finally realized, she said oh Biba, I never realized what everything you were telling me and that I’m really saving people’s life. And from there she was selling the program, but she raised the prices and she actually added zero to the prices. And I can do that only with people who already have like a great service.
That’s really how they can become more confident with themselves, more confidence and realize the services that they offering and then more confident and more successful in the business. Because of course compared to like €380 to almost €3,000 for the same services, your business works much better. So, and then I show them how they can be successful, happy to be successful, they can mention it. And the more they will mention the more they will inspire other people, the more they will help clients, they will impact clients, but they will also inspire other women.
And that’s the reason why I also do collaborative books. In order to share your story in a book that’s help your mindset, that help where you started, what your business started and how your mindset helped you to grow your business and how now you can transform people’s life. So books are great marketing tools also for entrepreneurs.
Dr. Irena: And also, great confidence boosters.
Biba: Absolutely.
Dr. Irena: Which leads me actually to a simple technique that I have; its research based to boost self-confidence. And it’s called the directed abstraction technique. And how it works is so you complete this sentence. So this went well today because I am. And you choose something that went well today. And it doesn’t necessarily have to be something that you think that you had a direct agency in, just something that went well today. So for example, my talk went well today because I’m a good speaker. Right? I don’t normally think of myself as a good speaker, but I’ve proof that I am.
So the usual way of doing positive affirmations is saying something like I’m lovable or I’m successful. But your brain isn’t going to believe it if you’re not, it’s not going to believe it. So it’s not going to work. And with this technique, the first part of it, the this went well today part of it is proof for the second part, which is the I am part. And it’s amazing how quickly that can work because you keep searching for proof that you are those things. And I’ve used it with clients and myself and it really is amazing. So kind of similar like in writing a book and doing that, except that this one is immediate. Yeah. Maybe not permanent, but it will become more permanent as you do it more.
Biba: And you become like a normal. If it’s part of your routine, you become more convince.
Dr. Irena: Yeah, exactly.
Biba: And I actually have an exercise when, when women don’t have the confidence and that’s the exercise that will stop the imposter syndrome once and for all. I say you have to read or see the video from your testimonials. So first of all that needs. You need to ask testimonials to your client, but when you have them, you read. Even if you spend an hour or two hours to read it again and again and again and watch the video again and again and again. And at some point, it would just hit you in the face and realize like, wow, I’m the one who Helped them with this or that.
Well, then at some point when you the same, it’s a repetition and when you will realize that’s when the woman and they all told me that I understand my value now. I didn’t know I had this value. And I understand what you said, Biba. I’m not selling just like a month or three months or something, but I’m selling also the result that I’m giving them and the transformation that they will have for the rest of their life. And that usually works very well with clients when they realize their value.
Dr. Irena: So I do that. I read my testimonials from time to time. Right? There are some days when you need it, right. Because you wake up on the wrong foot. So that’s another great strategy. So do you have any idea about the most likely or main cause of low self confidence in marketing for business people?
Biba: I think that mainly for women. It’s the way we are raised, you know, and it’s the same thing in France and in the US the way we were raised, we all restored that the man is probably more important and we will depend on a husband potentially or something like that. So I think it’s go way back to the education that we have. Well, at least in France, the education, it’s cool. The education that our parents have when they go for the grandparent and it just continue generation after generation. So that’s what I say to everybody. I’m here to put a like a break on what you had on your education because okay, you were raised that way, but now you become an adult.
Now you have to control your life and you have to change that. And also, one client told me one day, she said, I’m just realizing that I continue what I didn’t like in my education. I just continue to my kids and I have to change that. I have to tell them completely differently and I have to be more positive. And I have to start to telling them no, they can’t because they don’t have, you know, the right age, the right money, the right education or whatever, or the right color. I can’t continue to tell them that it’s not possible because you show that, you know. I always say that I’m like a pig.
But you know, I wanted something and I got something and I didn’t even listen. Everybody who said it’s not possible. And I said, now I understand that I also have to change the way that I talk to my kids and the way that I educate my kids in order to have this break and we break the education, that was the past. It’s okay. It’s not our parent’s fault because they were raised that way, but now we have to make the decision to change that.
Dr. Irena: That’s really amazing that you’re changing not just your clients’ lives, but you’re also changing their children’s lives. Right? And changing the kind of parents that they are. So you’re making them more aware, but you’re helping them become more aware of how they parent and what they say and do with their children.
Biba: And I even have some clients, it’s funny because when they do the coaching, so usually they, they say that the name Biba go to the husband, go to the kids and the whole family speaking about Biba, what I’m doing, how I teach them and how to do it. And then I had a couple of clients who said, you know, after speaking so much about what you do, how you help me and everything, I had my kids and it was like one was eight, the other one was ten who made the decision to start their own business even that young.
So of course they started, you know, at their own level. But they were starting to make stuff, either cookies or stuff like that, and made the decision to sell it. And then I have one client who said you. She said once and she said, my daughter said, okay. She asked me how much she should sell the cookie and I told her a price and she said, no, no, that’s not expensive enough. Biba will tell you that it’s more, you have to sell it more. Because I put it all my heart doing the cookies. So it’s very important. And that’s what I love in what I’m doing. I’m glad when they have a successful business with the marketing and the business, but it’s really everything. That’s the life transformation.
Dr. Irena: Someone would expect an expert at your level to have mastered self confidence in marketing. So do you have any tricks to boost your self-confidence or are you always self-confident?
Biba: Well, it’s interesting because very often people ask me if I’m like that all the time. Of course, sometimes I’m down like everybody. But I think that because of the mindset, when I’m down, I’m not down very long because you know, I have to say, okay, now enough is enough. So I have to go back to the positivity. And it’s interesting how people ask me that. And I always say that when I was a little girl, the same each time somebody told me, no, you can’t. Whether it’s about my dream or something else. That was a booster for me.
So the more they say no, the more I said, watch me, watch what I can do. And that’s really, I guess it’s a positive attitude. And that’s really what I bring to my client. Because the same when they down, I don’t let them being down very quickly because the mindset is like an onion. Usually an onion you peel and you remove the thing. On my side, I do the opposite. I do more and more and more. And then I have some clients who come and say, well, I had a great session and I was really positive when I left you, but then I went back to my family or to my husband, and then they put me down again.
So usually, what I have to do, it takes some time. And for people, it’s quicker than others. But the question is how you can be positive and how can you say, you know, how I had a great day, how I had a great session, how I create great sales or, you know, great work. And then the more you practice on the mindset, the more you practice on positivity, the more you become positive pretty much all the time. And then you inspire other people with your positivity and your energy.
Dr. Irena: Yeah. So I told clients sometimes to just not talk about what they’re doing with some of their family and their friends who keep putting them down. And I had a client who he was a young man and he was hilarious, and he wanted to become a comedian. And he was in his late 20s, and his dad had told him, well, if you haven’t done it by now, you’ll never do it. And so I told him, don’t talk about it to your parents. And today, he is a successful comedian.
Biba: I even had a client who didn’t tell her husband that she was taking a coach because she didn’t have that much money. But she made the decision to say, okay, if I take you coaching, I hope that everything will change for me. And for months and months, because her husband once said, yeah, you can’t sell anything. People will never buy your service. And then after, like, within 90 days, her business really grow and we change her price. She sell a lot more. And then at some point, I asked once, I say, okay, now that the business is working, did you tell your husband? She said, no, I still don’t want to talk to him.
But then she had the very big success. And that day she. I said, I think it’s time, because now you can realize everything you did in the last 90 days. And I’m sure That, you know, if he’s honest, he would be very proud of you. So one day she had a big lunch, and then she mentioned it to her husband, and she showed the money that she brought to the family, and he was like, wow, really? You’re the one who did that. I said, okay, I told you. Now you will continue to trust me. So that’s what I like also to see the relationship in the couple, that’s very important.
And sometimes it doesn’t happen that way. And the husband is not happy because at some point the woman is more successful or makes more money. And in some couple, that create an issue. Yeah, sometimes it doesn’t end very well for the couple, but that’s when the woman has to make this decision. Does she want to have to continue to have the life that she wants and that now she can afford with a business and afford the lifetime that she wants, but to stay with somebody who want to take her down?
And it’s the same in the couple on the other side. You know, husband and wife. Doesn’t matter which chance happened. But I had clients who had got divorced because they say, I can’t do that. I can’t go back to where I was before. Now I have a successful business.
Dr. Irena: When they see that, there’s something different.
Biba: Yeah, absolutely.
Dr. Irena: Yeah. So going back to how you get yourself out of a funk, right? And so there are days, right, when I am in a funk. And there are some strategies that I use, and one of my favorites, besides the directed abstraction technique, there are some strategies that work immediately, like reading your testimonials, which is one. But another one is you start a piece of work that is small but that you can succeed at, and that gives you that good feeling that you’ve succeeded. It gives you a dopamine release, and it can last the whole day.
So you can break your day down into a series of small tasks that you can succeed at, and you’ll have that dopamine hit all day long. I mean, I heard someone call it a dopamine drip, Right? And it’s absolutely fantastic. I’ve taught that to so many people, and it works every time. And all it does, you just kickstart it by. By starting with a small task during the day, but still important to do.
Biba: Yeah. And I think I was speaking about your entourage and environment before, because I live in Miami for more than 17 years now, and I have a gorgeous view. So when I’m down, I get in the window on the balcony, because in front of me across the street, I have a golf course, and then I have the ocean. So when people call, come here for the first time, they say, oh, you have a million-dollar view. So that view, the way where you live, it’s very important.
So even if you don’t have a great view, at least you have to make sure that you know your office or the place where you work, especially if you work from home or if you work in the part of your bedroom or something, make sure that you have a nice place where you can work. Because that’s very important in order to do it. But also the environment, it’s important to have positive people around you. So of course, in the couple sometimes, and I have a lot of women who say, yeah, but my husband always negative, so what I’m supposed to do.
So I always say, you know what you want to do, you know what you really want. Because there’s a big difference between what you want and what you really want. When you want something is, oh, I want this and that, you’re very happy and everything. But as soon as the obstacles arrive, then say, oh, that’s difficult, that’s too expensive, that they send that. And then suddenly you forget about it. But when you really want something, then you know that whatever obstacles you will have, it doesn’t matter our numbers of obstacles. You will go through the obstacles because you know the result that you want.
So I always say to my clients, if you have people around you, especially if it’s your family or your husband or the person you live with, just you hear them, but don’t listen to them. Don’t let what they say go inside. It’s like you, a raining coat, you let the rain goes, oh, it’s coming, it’s coming, yes, it’s coming. But you don’t let the rain going inside of the coat. So you don’t let negativities, people go in your head. And then that way and as you say, what part of it is, don’t talk about other people if they’re not positive. You do what you have to do and you don’t talk about them.
And then you will be stronger and stronger. And at some point, people around you will realize that you knew what you wanted and you got it. So that’s very important to the entourage. Make sure that you have people who lift you up instead of take you down.
Dr. Irena: Yeah, exactly. And going back to environment, I mean like your million-dollar view, when you look out the window and you love the view, you’re getting that dopamine hit, right? Because dopamine is released when it’s something is pleasurable. So in my office, my desk used to face the wall and it faced the wall because it optimized the space in the office. But I never worked at the desk. I hated it. I worked in the kitchen because the kitchen had a gorgeous light, but the chairs were uncomfortable.
So then I moved my desk in front of the window in my office, which was a real game changer. Now I look out the window and I live in the city, so it’s not a huge view, but the view is very green, which I love. And it just, it made all the difference.
Biba: And it also, you know, I read years, years ago that you never should work in front of the wall because it just stops your energy is just stopped everything. So, yeah, so for some time, for people, it’s not easy because they don’t have that much space, especially if they work from home. But again, you know, even if it’s a wall, like you put like a poster of nature or the sea or the ocean or something like that, what will lift you up? And in order to, you know, if during the day you think you’re going down, say okay, you have something and say, okay, now this is working for me and I’m going back to work.
Dr. Irena: You can also go out for a walk in nature if you have nature. If you have a place like that, you can listen to natural sounds, like birds chirping. You could play that on a recording. And also photos, images of nature help. So before I wrap up, is there anything else you’d like to say to our listeners, Biba?
Biba: I really like to tell them that once again, what do they really want? And when they know what they really want, don’t let anybody tell you that it’s not possible. And I encourage people. I actually wrote a book called the MDR the Winning Formula for a Successful Life. And the subtitle is luck doesn’t exist. You created it. So it’s really a book about mindset and MDR. It’s actually in French, MDR is the equivalent of laughing out loud. But for me, and even in French, I use it as your motivation plus your determination equals the realization all of your dream, even the widest one.
So it’s really what do you want? Don’t think the change has nothing to do. You created your life; you create your lifestyle. And mindset is very. It’s like any person of your success will come to the realization of your dream. So and then if people are interested to have more energy or to more mindset, actually I would offer like the first two chapters of the book so at least they have an idea of what they can see kind of read in the book and then if they like it then they can buy it in the future.
But that’s really 100% mindset. So the first part of the book is really telling stories of people who have like a very difficult life, a lot of obstacles, but how they turn those obstacles with the mindset and how they became very positive and how they impact others. And the second part of the book is six steps in order to grow your mindset and change your life. So if you want to learn more about this book and get the two chapter for free, just go to my website bibapedron.com B I B A P E D R O N dot com.
Dr. Irena: Thank you, Biba. That’s perfect to close our conversation today.
Biba: Thank you very much again and I hope that inspire people. I hope that will for the people who don’t have the right mindset or don’t have the positive mindset or need a little boost and don’t have the right entourage around them, I hope that they will inspire them to change few things in their life so they will have a successful life and a success business also.
Dr. Irena: Again, I greatly appreciate your time with me today. This has been a really enlightening conversation. So thank you everyone for listening. As much as some of us don’t want to admit it, marketing is essential to business success. And you could really argue that all of us are marketing ourselves in life, whether it’s seeking a job, pursuing romance, or promoting an ideological position. So developing our self-confidence is key to getting more of what really matters. And in business, it’s the difference between thriving with clients who want more of what we offer and barely scraping by.
What’s especially wonderful about self-confidence is that it’s a cycle, either up or down. More creates more, less creates less so we can choose the more direction and take advantage of techniques to steadily improve. I hope that you’ll try some or all of what we’ve covered today for yourself and for your clients. All of us have a lot to share, gifts we have for the world, and healthy self-confidence is key to fulfilling our potential.
I’m Dr. Irena O’Brien and you’ve been listening to Neuroscience of Coaching. You can find out more about me at neuroscienceschool.com. Neuroscience of Coaching is a part of the Mirasee FM podcast network, which also includes such shows as Just Between Coaches and To Lead Is Human. This episode was produced by Andrew Chapman, Danny Iny is our executive producer and Marvin Del Rosario is our audio editor.
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