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Starting An Online Business? The Audience Business Blueprint Infographic (Free Download)

Online-business-blueprint-infographicThe other day, I asked you if you were interested in the free “Audience Business Blueprint Infographic” that I was making.

I didn’t want to spend a bunch of time making this if no one was interested, so I asked you to let me know if you wanted the kit…

…if at least 500 people said they wanted it, I said I’d make it.

Well, almost ONE THOUSAND PEOPLE wanted it.

I was both blown away and humbled. When I first started Mirasee a few years ago, I had no idea how much of a difference we would end up making to the online business world.


I promised you a value packed, 100% free Audience Business Blueprint Infographic.

So here it is. Free.

Here’s what the “Audience Business Blueprint Infographic” includes:

  • The four CRITICAL steps that you need to take to build your Audience Business, and the *order* in which you have to take them (click here to download)
  • A detailed breakdown of what each of the four critical steps entails (click here to download)
  • Links to my favorite resources that will help you to implement the four steps in your audience business (click here to download)

After you’ve looked over the infographic, please leave a comment below and let me know what you think. I LOVE hearing your feedback!

About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.


    1. Danny @ Firepole Marketing says:

      Hey Prabu, thanks for asking!

      I’m not planning on doing another one for a while now (nothing planned for at least the next 6 months).

      All the details on the program are at, though – you’re welcome to take a look, and sign up if you think it’s right for you. πŸ™‚

  1. Shannon Lagasse says:

    Umm…. Wow. How did you create this? This is AWESOME.

    First of all, visually appealing. Some infographics are… not.

    I saved it to my computer so that I can A) reference it again and again and B) see it on a bigger scale.

    I love the little picture of you in the bottom, how you put links into the inforgraphic (never seen that before!), and how you used it to promote your Audience Business Masterclass. Beautiful.

    Just clicked through a couple of links. Looking forward to reading the articles!

  2. Phil Hess says:

    Thanks for this infographic, Danny! It’s a great visual representation of what you talked about Friday on the webinar. I’m looking forward to working with you in the Audience Business Masterclass. I watched the video for Lesson 1 last night and will get to work on the worksheets tonight after work.

    Thanks again!

  3. Ana Hoffman says:

    Absolutely loved the webinar, Danny; excited to go through the training.

    Already discovered something about my audience that never occurred to me before; look forward to adjusting my marketing accordingly.


  4. Erick Bellido says:

    Hi Danny:

    I liked. Thank you for doing this wonderful infographic. I always read your emails and posts.

  5. Francis says:

    Hi Danny,
    Brilliant work as always. This authority site infographic will really help with a project I am on with. I know what some people mean about it being busy but to make it less busy would have meant sacrificing some of the great content.
    I just pinged you a quick email about this too. Keep up the good work!

  6. A.K.Andrew says:

    I love infographics, and love your information, but I found this design way too busy. It’s all great information, but you have TMI to wade through to get where you’re going. Sorry – thought I’d be honest. That said I really appreciate you putting this together for all of us.
    Look forward to more emails as always πŸ™‚

  7. Janakee says:

    Content is King – Design is Queen

    100% on the content. The desing sucks.

    When the F16 was introduced as part of the training the F16 squadron had mock dog fights with the older F14 Squadrons. The F16 pilots got nailed almost every time. The old technology was wacking the newest, latest technology.

    The F16 crew returned to the ground feeling tired and worn out. While the F14 pilots felt fresh and rested.

    The white coats could not work it out.

    Afther much, much investigation the answer was found. The F16’s had new instrumentation that was 100% accurate. The pilot could read on his new digital read out display that he was 14,215.36 feet above the ground and flying at a speed of 6037.10 miles per hour.

    The pilots were spending all their time reading the many displays. They had little time to look for the enemy aircraft.

    The pilots in the F14 were using the old analogue readouts. Like your normal watch that has hands. You do not read the time – you SENSE the time. It is quick and allowed time for hunting down the F16’s.

    An infographic must give you a sense of the goal and the road to get there.

    Even thought the content is at a master class level the presention is a switch off.

    My gut reaction was . . . . seems like it could be great info BUT I’ll check it out some other time. It did not suck me in.

    Only to answer this question did I try to read it (and put this off 3 times).

    1. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

      Lol… quite the answer, Janakee.

      In regards to this and my earlier comment, I have plenty of positive guidance and solutions towards improving the branding and design of this infographic.

      The offer of my wisdom/input still stands, just say the word πŸ™‚

  8. Sue Neal says:

    Wonderful infographic – might follow the lead of some of your other readers and make it my desktop.

    I’ll need to take time to study this in detail – this is a three course meal, not a quick snack!

    Thanks very much for including all the links – very helpful,


  9. Danny, I thoroughly enjoy this blueprint, and love all the links you have in it. Ingenious and invaluable!! Thank you. (My best Thank You will be, getting into it, putting it to use, and succeeding in reaching my goals)! :)) Do you know how much time you have saved me in deciphering my notes and getting them into my notebook? Plus, with these great links, there’s much more info to get into, to better understand about this Blueprint and where it leads us).

  10. Tracy Oeser says:

    Very impressive and much appreciated! You always put such incredible work into all you do. It’s great to see this in an infographic format. We’re so lucky to have you and keep up the great work.

  11. Love, love, love it. Thank you so much for this easy to refer to infographic. I’m putting it where I can see it while I work to keep me on track with building my audience. Much appreciation to Danny and the team.

  12. Peggy The Doctor's Wife says:

    Thanks Danny,
    This is helpful to see a big picture plan. I’m just at the beginning stages of writing and marketing my book “Your Common Cold: World’s best advice for slashing your next cold from 10 days to 2”
    I think its a marketable topic and I’m getting as much coaching as I can from various sources. a bit overwhelmed by it actually and can’t keep up with handling all the input. But I like your main point about developing a quality, in depth relationship with a core audience of 10000 and then launch explosively.
    so that helps steer me in the right direction.
    Also I just listened to the social triggers video advice: eavesdrop on my clients and ask them “what are you struggling with”
    but gotta learn how to do the auto responder first. Thanks for the direction I’ll be keeping in touch.

  13. Thank you for giving us the webinar information in chart form. That makes it a lot easier to go over it than my scratchy incomplete note taking.

    You are right on. Hopefully later I can join your course and make headway in a business to not only help others but to be able to earn $2,000 a month.

  14. Wes says:

    I love that you’ve got the Hugh MacLeod “dent” graphic on there. That’s what I have on my biz cards. Well done!

  15. Kathy says:

    Awesome – I love mindmaps and this is a great visual in the way I can “see” – looking forward to its use! Thank you.

  16. asa hersh says:

    Yes.. great information, but SAD to see such absolutely awful and amateur design. The rules of design are for readability, aesthetics, emotional impact, etc. and breaking them all makes one ugly mess! Do get help with this from the many truly amazing graphic masters out there.. Hey, even fiver has very impressive talent!

  17. G Warner Williams says:

    Danny, this is an incredible resource and brilliant synopsis. I’ve been following your blog and using your resources for several months in preparation for the launch of my website. Your approach to everything is at once comprehensive, practical, creative, and beautifully presented. I am truly grateful.

  18. Rosee Riggs says:

    I love this infographic – both the content and the visuals. I have a ‘spatial’ memory so it really helps me remember everything and also to know where to find subjects and resources if I’m looking to refer to them again. I think it’s a great idea to put it on the desk-top! (Thanks for the tip, Summer.) It’s fun too, like an inspirational advent calendar! Thanks a million for the hard work, Danny, and the great idea.

  19. Wow, a TON of info packed in here. Feels like a professor teaching a master class in online business creation. Also looks like a chalkboard such a professor would have, perhaps a little cluttered and a bit overwhelming at first glance πŸ˜‰ But as you have illustrated, that comes with the territory. There are many important factors to consider when building an audience from the ground up, this is a great starting point that highlights the basics needed for true growth.

    Well done Danny!

  20. Sandra says:

    Love the information and the outline, but took me a minute to decipher the Audience Blueprint Infographics information because of all of the graphics . I realize you have a VERY creative mind (that’s a good thing for me ;-)) and it probably goes a million miles an hour so understand all the colors etc. But I have to go slower to follow the steps in the context it is in. I am not, however, asking you to tone down your thinking process just give me a chance to catch up… HHHHHMMMMM…talk about a circular thinking pattern (Little aha moment there) Just opened my mind to another way of thinking. So, saying all that, I will keep up, so keep the information flowing, in your style… Thanks MUCH!!!

  21. Amnuai Beckenham says:

    Many, many thanks for this terrific infographic Danny.

    Greatly appreciate the effort you went to with this.

    1. Sherry Fredley says:

      Awesome idea. I was going to pass on the download UNTIL I got to your comment. Thanks for the brilliant idea!!!!

      1. Summer says:

        Wow, happy to help! I hope you both enjoy having it *right there* as much as I do. The colors and energy of the work keep me focused, so I stay on top of the work, don’t fall behind, and keep me thinking. Hope you have the same results!

  22. Beatrix Willius says:

    The content of the infographic is good and I’ll check out the links. But:

    – Very, very busy design.
    – Bad font.
    – Too many colors.

  23. Andres says:

    Thanks for putting all of this together to share.

    The specific tips are a great benchmark. The one that hit home for me… Launch with 1000+ subscribers. That’s as specific as you can get and it’ll be a god starting point while we fine tune our own numbers for each launch.

  24. Jason "J-Ryze" Fonceca ( User Karma: 0 ) says:

    Dude! SOooo great to see Firepole releasing cool shit like info-graphics πŸ™‚

    Love the topic, and the comprehensive resources. I also like that it mirrors the charcoal grey sidebar on (not sure if that was intentional.)

    Did Robyn have a hand in this? She’s a designer right? Anyway whoever did it, excellent work! I love how it’s broken into 4 sections, the call to action button,

    But speaking of branding/design, I think it could be drastically improved if you do a next version or sequel.

    (And frankly, I feel it’d’ve been appropriate to ask my input on it, I’ve demonstrated immense branding + design knowledge, as well as a deep love for FPM many times in the past πŸ˜€ πŸ˜› πŸ™‚ but no big.)

    If you’d like a specific list of alterations/improvements I’d have made or considered personally, I’d be glad to list ’em.

    Otherwise, let me go on record as saying I *love* what you do for marketing, and this info-graphic is a great example. I’m psyched to see when/if you turn out more of ’em πŸ™‚

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