Leveling the Playing Field and Standing Out with Dorie Clark
Audra Casino
Imagine a place where everyone was on the same playing field when it comes to marketing skills and know-how. In this place, ideas would be standing out based on their own merit.
It’s a fantastic idea we can get behind, and today’s guest, Dorie Clark, is making it her mission to teach people who have great ideas how to put them out into the world. Dorie can’t stand the thought of ideas that can truly make a difference languishing or dying.
Her strategy is simple: build a brain trust, build your audience, and make your audience into a community.
If you have a great idea that can change the world for the better, you don’t want to miss this episode.
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- At 4:00 – Dorie talks about her difficult experience trying to get her first book published, even though she did everything to guarantee her success, including getting an agent.
- At 8:00 – Dorie shares the two key factors to her success, and how you can implement them in your life.
- At 15:00 – Dorie gives her thoughts on where good ideas come from, including mixing disciplines.
- At 19:00 – What happens when people have great ideas but don’t know how to get them out there? Coaches often experience this, and Dorie talks about their struggles and how they can get past them.
- At 24:00 – Dorie explains what happens when the marketing playing field is leveled: those who truly deserve to stand out.
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about author
Audra Casino
Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.
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Meg Stewart
So enjoyed listening to your podcast with Dorie Clark. I think her insights are particularly relevant Danny for anyone who is a social justice entrepreneur. Those people who are entrepreneurs who want some component of helping people, empowering people, or improving the lives of other people. Social justice entrepreneurs are motivated not necessarily by money but by whether or not they feel they are making a difference.
Sheila LyonHall
Danny … Thoroughly enjoyed your conversation with Dorie Clark. It was like listening to “Iron sharpening Iron”. So many great takeaways! I appreciate you providing a transcript. Shalom!