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Being a Small Giant with Bo Burlingham

bo burlingham small giant

Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today.

Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter.

Finally, would you DARE show your employees your financials? Bo says you should, but he lays an even more important groundwork for creating the type of company culture where everyone cares because they have a stake in the company’s success.

If you believe it’s better to be great than to be big and that there are more important things than maximizing revenue, you’ll love this episode of Business Reimagined.

      • At 5:30  Bo talks about the defining differences between companies that choose to be great instead of big and those who don’t, and what he means when he says a company has ‘mojo.’
      • At 9:00 – According to Bo, you DO have a choice in what kind of business you want to run, and there are consequences to pollution and cheating your customers. You can’t blame it on business.
      • At 11:00 – Bo addresses the trade-off between great and big, and whether you have to choose one or the other to succeed.
      • At 16:00 – Company culture is a relatively new idea, and Bo talks about working with one of the shaping forces behind open-book businesses.
      • At 20:00 – Bo reflects on the impact of his career on entrepreneurship, and whether or not he thinks he’s really done the heavy lifting or not.

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About Audra Casino

Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.

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