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The Great Online Marketing Scavenger Hunt: Extended for Another 6 Weeks!

winnerThe last five weeks have been so much fun, I just can’t imagine stopping.

So we’ve decided to double the length of the hunt and release a brand new list of challenges – bigger and better than ever. We’re going to be taking things a few steps further, and will be upping the ante on the prizes in a BIG way.

All winners will now be offered an all-expenses paid trip to Montreal for a month to join the Mirasee for daily breakfast meetings. (Breakfast not included.)

Of course, this means that there’s going to be a little more work and cost on our part, so we have to add a few extra mandatory challenges to the list.

Don’t worry – it’s nothing big:

  • Everyone currently playing is now contractually obliged to continue, and to pay a registration fee of $127.85.
  • All players must legally change their names to Biz Nuss.
  • Switch all of the text on your website to Comic Sans.
  • Make us a cake. Mail it to the FPM Office. (NB: Danny doesn’t like chocolate…)

Not too big a deal, right?

Read on for the rest of the new challenges…

April Fools!

Or as we say here in Montreal – Poisson D’Avril! (I don’t know why we call it the Fish of April…)

What’s actually going to happen today is a re-cap of some of the good things and the bad things that happened during the hunt, look at some of my favorite challenge entries, review the prizes and…

Announce the Winners!

So let’s get started with what worked, and what didn’t work.

The Things That Went Wrong

When you try something new, odds are a couple of things will go wrong.

This is especially true when you make assumptions.

Making assumptions is a dangerous game, indeed. (Even when you’re dealing with gamification!)

We made a couple of assumption about the Great Online Scavenger Hunt that turned out totally wrong.

Assumption #1: We’d have a lot more time to prepare!

Then the launch happened. You know that story, so suffice it to say that the time I thought I’d have to pre-schedule tweets, emails and bonus challenges evaporated like fog on a sunny day.

This wouldn’t have been a real issue, however, if it wasn’t for

Assumption #2: We’d have a lot fewer registrants!

To be fair, this one is all on me. Danny assumed we’d have the kind of numbers that we did: 900 registrants and about 100 active players.

I imagined that one or two hundred people would register, and thirty or forty would actually play.

I planned for that.

I organized systems and a schedule to deal with that.

So when we passed 200 registrants on the day we announced the contest, I was a little floored.

When we had 600 three days later I was starting to freak out.

By the time the hunt started with 900 people signed up for it… well, it wasn’t pretty.

Which leads me to:

Assumption #3: I thought I’d have more time to be in-the-trenches involved.

My original intent was to spend some time each day on the Tumblr and on Twitter, engaging and shaking things up, generally, and do far more email updates then actually went out.

This just didn’t happen – there wasn’t the bandwidth for it.

But it turned out to, really, be pretty okay.

You know why?

The Things That Went Right

Because the Scavenger Hunters themselves are collectively motivated, engaged, helpful and understanding.

From the amazing support of each other in the Scavenger Hunt Facebook Group, the wonderful help and information sharing in the Questions GoogleDoc, and the tireless work of scorekeeping that happened in the Official Google Doc, I was utterly blown away.

Also, over the course of the hunt, we generated hundreds of comments, dozens of Tweets, cool participation on ours and our sponsors’ sites.

A lot of people stepped far out of their comfort zones, tried things they’d never done before, and met tons of cool new people….

And did some AWESOME stuff, like:

And this is the merest sampling of all the cool stuff that went down. Scavenger Hunters – please, feel free to post your personal favourites in the comments!

Despite all of the difficulties, I’m really pleased with how things went.

Before I review the prizes, thank the sponsors and announce the winners, there’s one answer to one question I’d like to give.

General # 5: What does the following have to do with Equine Posteriors?  Magnesium/Gorffennaf/MCMLXXXIII/

Here’s the answer.

Who Made it Happen?

A gigantic thank you goes out to Tea Silvestre from Prosperity’s Kitchen and Nicole Fende, the Numbers Whisperer, our fantastic and generous Gold Sponsors, who have gone out of their way to provide both amazing prizes and entertaining challenges for you.

Thanks also, to Lindsey Rainwater who has gone far beyond the call of Silver Sponsor in her help and support of the Scavenger Hunters.

What are the Prizes Again?

First Place

  • 1 Web Copy Coaching Package from Tea Silvestre ($500 value)
  • 3 1-on-1 Consulting Sessions with The Numbers Whisperer ($600 value)
  • 3 Borrow-my-Brain Sessions with Danny Iny ($1041 value)
  • 3 Blog Post Reviews with Megan Dougherty ($150 value)
  • 1 Podcast set-up and content consultation with Lindsey Rainwater ($190 value)
  • 1 Blog Strategy Review ($397 Value)
  • 1 Copy of How to Be a Finance Rockstar , signed by the author ($20 Value)
  • Dinner with the Mirasee Team (You’ve got to get to Montreal – but dinner is on us!)

Second Place

  • 2 Borrow-my-Brain Sessions with Danny Iny ($694 value)
  • 2 Blog Post Reviews with Megan Dougherty ($100 value)
  • 1 Ticket to Rock Your Profits: Roadie to RockStar, a twelve week training program from the Numbers Whisperer($525 Value)
  • 1 Podcast set-up and content consultation with Lindsey Rainwater ($190 value)
  •  1 Blog Strategy Review ($397 Value)
  • 1 Copy of How to Be a Finance Rockstar, signed by the author. ($20 value)

Third Place

  • $250 cash
  • 1 Borrow-my-Brain Session with Danny Iny ($347 Value)
  • 1 Blog Post Review with Megan Dougherty ($50 Value)
  • Access to all training materials from Lindsey Rainwater ($120 Value)
  • 1 Blog Strategy Review ($397 Value)
  • 1 Copy of How to Be a Finance Rockstar, signed by the author.  ($20 value)

The Killer Beginner Prize

This is a special award for the player who accumulated the most points, completes the most challenges and shows the best effort – even though they don’t have a website up and running yet. We know it’s going to be harder for you to complete some of the challenges, and we respect that you’re going for this anyway. Thanks to Tea from Prosperity’s Kitchen, we have for you a complete Basic WordPress Site Set-up/Install ($750 value): includes home page + 4 other pages + basic starter plugins + 1 hour customized training.

The Winners

Okay – I’ve made you all wait long enough for this!

The Killer Beginner prize goes to: Rebekah Jones.

Third Place goes to: Gem Avery.

Second Place goes to: Credible Copywriter.

And the Grand Prize Winner of the First ever Mirasee Great Online Scavenger Hunt is…

Neil Rees!

So what do you think, ladies and gentlemen? Was it worth it? Should we do it again?

About Megan Dougherty

Megan Dougherty is an alumnus of Mirasee and is passionate about online education, small business and making a difference in the world. You can find out what she's up to and how side-hustles will take over the world at Follow her on Twitter at @MeganTwoCents.

59 thoughts on “The Great Online Marketing Scavenger Hunt: Extended for Another 6 Weeks!

  1. I was hoping this wasn’t going to be another April Fools Day joke. I enjoyed every minute of the past month. Thank you for putting this challenge together and congratulations to the winners! I walked away with a lot of new information that I plan to continue using on my website.

    Thanks again!

  2. Congrats to all the winners! Thanks to FPM and the sponsors. It was a jam-packed 5 weeks of learning new skills and networking. Fun to be a part of the first ever Scav Hunt. And we temprarily broke while playing…hope all is forgiven?

  3. Hi FPM team,

    I must say it was a delightful month with you all, team and hunters. I met a lot of great people, had a lot of fun, discovered good websites among players’, some of them are really valuable to me.

    My favorite challenge was the Magnesium/Gorffennaf/MCMLXXXIII/
    as soon as I entered Gorffennaf in wikipedia, I understood it was a date, then you know the story 🙂
    I was delighted to be the 1st to find it 🙂 , and I thank you very much for the special prize of $100 that I’m going to give to

    I would have liked to do more of the challenges but well… as said by many, we are all winners with what we learned and shared!

    Also I wanted to say how great work you did, you, the Firepole Marketing Team! I’m very happy to belong to your community, and to be one of your students 🙂

    Talk to you all very soon!

  4. Thank you SO MUCH Megan, Danny, everyone else at FPM, and the prize sponsors for this awesome experience! It encouraged me to try new things outside my experience and comfort zone. I also made the acquaintance of some fantastic people. I’m very proud of my scoring buddy Gem Avery, who worked hard despite Internet access challenges and came in at third place! Congrats to all the winners and every participant who stepped up and reached out in the scavenger hunt.

  5. Congratulations to everyone involved, and especially to the winners!

    Megan, you deserve a medal for all your hard work in pulling this off, well done 🙂

    I’ve kept my list of Hunt challenges and I’ll be using it as a “to do” list for the next few months 🙂


  6. I took away three great things:
    1. Guest posting is a lot easier than I thought. I’m glad this made me start doing it. It’s been a great experience and is something I plan to continue doing.
    2. This got me trying new technology tools I wouldn’t have used otherwise. When something is new, it can seem scary, so it’s easy to put it off. Forcing myself to try made me realize it’s not so tough after all and is something I can do again.
    3. I FINISHED! I set a goal for myself of doing all the challenges, and I DID IT! (Except the equine posteriors one) Just having the satisfaction of completing my goal makes me feel good about myself. The next time I’m tempted to quit something, I’ll remember that I can actually complete things if I try hard and am willing to lose a little sleep.

  7. I would really like to see a ranked list of the players who actually competed, or at least the top 50 or so. Since I don’t get the satisfaction of winning, I’d at least like to know how I placed!

  8. THANK YOU FIREPOLE!!! YES, LET’S DO IT AGAIN!!! I’m so excited I won the biginner prize. I learned soooooo much and had soooooo much fun!!! I loved getting to know so many great people and making what I’m sure will be life-long connections.

    Got to go but head on over to my tumblr page and see the thank you I posted earlier.


  9. Wow, this is awesome and I’m really honored!

    Thank you so much Megan, Danny, and the rest of the FPM team for organizing the scavenger hunt. I learned a lot of things, made new friends and of course had a TON of fun!

    Would love to do it again! 🙂


    Francesca aka Credible Copywriter

    • You totally deserve it, Francesca – you pulled out all the stops in the last couple of weeks to get that high score! [I was one of your scorekeepers.]

      Thanks again for the interview, and I hope you’ll remember me when you’re in Montreal eating chocolate-free cake with the FPM crew. Ha! Megan slays me. 😀

  10. Not sure if I would / could personally do it again, though it was way worth it and I would thoroughly encourage you to run it with a new cohort. For me the challenge is now applying what I have learned. I feel like I have been exposed to a ton of content in such a short time, now it will be about going back and working on the key learning I have gained from this. Like my about page – loved the transformation I was able to bring, but just couldn’t get the video done that I wanted for that. It’s all in my head, just didn’t have time to do it as I would like. The usefulness of video has powerfully impacted me. Or infographics – got one done for the class I am teaching next week. Or the concept of gamification itself – something else to implement next week, “just” got to invent the contest now 🙂 Or the power of connection and guest posting – got to start getting a few more out the door. Or… so much to take away. It’ll keep me fueled for the rest of this year, I reckon. But to do another hunt right now could distract me from implementing the learning already gained.

    And I must say I surprised myself, particularly in the last week. Reached my target of doing all the challenges, whilst concentrating on those I could learn most from, then some powerful motivations took over to see how far I could get beyond that! Great to learn about gamification by doing it…

    Great job. Having reached the end, I was impressed at how balanced the challenges turned out to be – both in terms of content, variety, levels of difficulty, and number (I mean, it was achievable, so motivation kept high, but took some real effort). Whoever dreamed it up did a brilliant job.

    And I trust I make it to Montreal one day to take you up on the dinner invite! Not been there yet, but who knows…

    🙂 Neil

    • Hi Neil and CONGRATULATIONS! to you and to the other winners, Credible Copywriter, Gem and Rebekah !!

      you all rock! all the challenges, that’s incredible! you deserve that 1st prize for sure!

      and yes you’re right, the thing is now to digest all what we learned! and we all learned high-value know-how for sure!

      I’m so happy to have been part of it, with you, with all the others!

      All the Best

  11. I had a blast doing this scavenger hunt. And congratulations to all the winners!

    I will not miss having to take a screen shot of every comment I make. 🙂

    I will miss the camaraderie and sense of fun that I had while doing it.

    Thanks for hosting it, it was a lot of fun, and I’d love to participate again in the future.

  12. I had a great time and learned so much! Thank you all. I hope some of the friendships will last beyond the contest – people were so helpful. And congratulations to the winners – especially to Neil!

  13. Again! Again! Again!

    Next year I’ll take some time off from blogging to go and do the funny hat challenges. Promise. It’s been a fantastic few weeks, thank you all for making it happen.

  14. WOOHOO!

    Congrats to the winners!

    It was such a blessing to meet you all and to get to participate in the scavenger hunt.

    Thank you, Danny and Megan and the Firepole Marketing crew, for putting this all together! Your hard work is appreciated!

    You guys are awesome! (And LOVE the Tooth Fairy expose!)

  15. Congratulations to Neil, Francesca, Gem and Rebekah. Knowing how much energy, work, time and FUN was involved, I know you all deserve it.

    I loved being a part of it and it was a great motivator as well as introducing me to lovely new people and interesting new tools and concepts.

    Thanks to Megan and the rest of the Firepole team, I had a blast!

  16. Thank you indeed to all at FIREPOLE! I hope that you got as much out of it for your business as the entrants all did. From wandering around the wasteland like an eager but lost soul I now have a workable plan, strategy and routine – and an appreciation for marketers and their true (rubies and pearls) value. Smoochies!

    I learned so much that my brain burst. No, seriously – I’m wearing a bandage. This is the way school should have been organised when I was a kid…

  17. Congratulations to all the winner. A win well deserved.

    I loved the idea of another hunt. I really enjoyed myself although I didn’t participate as much as I wanted to.

    It would be awesome to have another chance to do it right. How does next week sound?

    Thanks again you guys for putting it on. It was a lot of fun interacting with new people and doing some really cools things that I wouldn’t have had the chance to.

    Do you guys do meet ups? Montreal isn’t that far from Ottawa 😛

    Until next time.

  18. I was actually kinda excited that you guys had decided to extend it! Then I got to comic sans…

    Despite some bumps in the road (5 day power outage, anyone?) this was a great opportunity, and it was fun following my fellow scorekeeper(ee)s and watching what they were up to! One of the biggest reasons that I did the challenge was to get myself motivated to work on marketing my business – and my intention is to keep working through some of the list since it’s only going to be good for my biz!

    My .02 – do it again!

  19. Megan and Danny,
    Though I was one of them that dropped out of the hunt after the first week, I got the opportunity to connect with some fabulous people from all different walks of life through it. A group of us continue to collaborate and share ideas/knowledge by email and phone. I also had the opportunity of meeting one of our group in person last Friday when she was traveling through my state.

    When things don’t go quite as planned, sometimes more amazing things come of it.
    Thank you for your honesty in your list of assumptions. That is integrity.

  20. Geez, and here I was already thinking about which non-chocolate cake to bake for Danny! Oh well, will try to do better next time, hope it won’t be timed again for the Passover season or timed with another new grandchild 😉 Still, I did learn some new things, and I’m grateful.

  21. I’d love to participate again. I would have loved to have more time, I didn’t have nearly the time that I would have liked to give to it because it was in the middle of my big book launch – a very busy time for me.

    I had fun and would still like to do some of the things on the list that I didn’t get to yet. 🙂

    “The Sonnast”

  22. Yes, please do it again!! I registered but didn’t have my website or ideas firmly in place until just last week – I was actually hoping you were really extending it because I am ready to play! 🙂 (Regardless I am still going to hold on to these challenges and do them because I know how valuable they will be to getting my website off the ground and teaching me invaluable lessons!)

  23. Congrats to EVERYONE!! There was no way to participate in this labyrinth of learning and leave without increased business spunk. Knowledge couldn’t help but increase at least 8 fold…I know mine did. Everyone take a bow!!

    I am too excited for words…& it takes a LOT to make me run out of words. Yes. A lot. Here’s a few predominant thoughts, though:

    Just finished changing my name to Biz Nuss (insert Mavis Staples here: LET’S DO IT AGAIN) which confirms – I miss hunting!!

    Seriously, I’d be curious about what ELSE I could learn with a new set of challenges. Ummm, just please wait until May’ish because we could use a brain break…ok, I could. Plus, I need to unpack & reFIX my work space. Oh, yeah – a biggie: installation appointment for satellite broadband is a whole 4 weeks from now. This coming to work with my mom JUST to use their WiFi is old after just 2 days. (alrighty! That ended up being a me’ragraph. *shrigging*)

    BTW: Megan, the Camtasia people owe you guys a commission…because I wouldn’t have tried Camtasia – always intented to but never seemed to get around to it. Grabbed it for the challenge & realized that it IS the coolest #@&^#^$ since toasted bagels!! If I’d not had that challenge, I probably wouldn’t have bought it. Yell at them about that money that they owe you!! 😉

    Hmmph. Guess I wasn’t out of words after all.

    Megan, Danny, Lindsey, Nicole, Tea, to my co-scavengers – Gem THANKS YOU…like 900 gazillion times. :o)


  24. While I failed to complete the Scavenger Hunt (sorry, team!) I learned a lot. I just didn’t have a solid business to try and improve, and so I didn’t do most of the Hunt objectives.
    I’m working on a new business right now, though, and I’ll definitely be using these techniques to launch my social/online presence.
    Grateful to all who put this together, and much continued success to all!

  25. I loved the challenge. Life got in the way and I didnt get as many challenges as I wanted done but I plan to keep doing them till they are all done just for the experience. I think they will all teach me something new as I know zip at the moment.

  26. It was an experience and I am delighted Neils won. He was all over the place. What a whirlwind experience and I want to thank all the team and the sponsors for the hard work and wonderful effort. I learned many new things, met some great people and all in all moved to a new level of thought which is always so cool.
    Thank you and CONGRATULATIONS winners, well deservced

  27. A heartfelt thanks and congratulations goes out to EVERYONE, the creators, the participants, the winners of the prizes, and to the connections made via this hunt.

    On Day 1, I said that we were all winners, and that holds true to Day 1 of the hunt being over! Each and every participant gleaned much knowledge and empowerment over the last 5 weeks, and are still learning!

    I knew that I was in over my head when I began this challenge, but I am grateful for having the courage to try new things, which includes making a video for YouTube!

    This challenge helped me to “get my name out there”, which, as an author who is just starting to learn about branding, was helpful. I have learned more about marketing than I cared to, which just may turn out to be a good thing!

    Being ousted from the hunt has helped me gain some notoriety, too! I love it!

    Thanks, Firepole Marketing!

    I have decided to leave my video on YouTube, just for you! (For now, anyway…)

    Take care, and Congratulations to ALL THE WINNERS!

    ~ Lorraine Marie Reguly aka lorrainefromlorraineregulyslife blog.

  28. Thank you for the mention under “And did some AWESOME stuff, like:” As part of Inner Abundance (our business – no website yet but you can find us at we enjoy the fun side of things as well. Since it was St Patrick’s Day what a great way to enjoy – turned green and made some dollars too (That’s Australian Dollars – currently they are worth more than the US Dollar – oops had to say that!!!!!)
    Had a great time doing the hunt – was amazing – my fulltime day job got in the way but hey life goes on and have some great ideas to go on with as well. I’m also sure we made new friends as well along the way especially in Facebook. Enjoy the month of April and may you all have inner abundance

  29. Thank you all at Firepole Marketing for a such a well executed and brilliant idea!

    Thank you also for the mention of the Tooth Fairy story above, I’d actually forgotten I’d written that and it was a great surprise to see included on your post.

    All your fine work is hugely appreciated,


  30. Congrats to the winners!!!

    With a special congrats to Neil. Man you worked hard! As one of your scorers I can say it took me forever to calculate all of your work! Great Job bro! Also a big shout out to Gem and Credible Copywriter! Awesome job!
    I have learned a lot from the scavenger hunt and made some connections with people that I hope to keep going.
    I also discovered an area of interest that may actually cause me to make a change in my niche. Thank you to Hunger for Happiness and Getting To Zen. The passion that comes across on your sites is evident and it has inspired me. Thank you ladies!

    …Oh and Neil my fiance said you own me free languages classes for stealing all of her time calculating those points =) I would like to learn Hebrew please =)Congrats again bud!


    • Al, many MANY thanks!

      I am so happy that I stumbled upon this contest. Awesome connections, like you and many skills learned 🙂

      Looking forward to staying in close contact with you and my other co-scavengers!


    • Hey Al. I am actually in South Wales teaching language learning at the moment. Have just finished devising my own Language Learning scavenger hunt for the 25 poor victims who will suffer what I learned on gamification through this challenge, lol. Can’t wait to see how it works…

      And sure, I can point you in the right direction for some Hebrew learning. And would happily give you some pointers. 🙂

  31. Haha, you totally had me Megan, until you started on the list of new ‘mandatory challenges’!

    I moreorless dropped out when I realised it was taking time I needed to spend on the audience business master class. But down the track a bit – maybe 6 or 12 months – I’d love to try again 🙂

  32. PS I am sick right now and don’t have it in me to figure out that equine clue. I read the post but got sucked into it and forgot to look out for the clues, what’s with the magnesium etc? Please?

  33. mag: 12th element on periodic table
    gor: german I think?? for july
    roman numerals: 1983
    Danny’s birthdate: July 12, 1983
    When you feel better read the link above for a blog post where he refers to himself as … I will say … an equine posterior. 🙂

    I spent way too much time trying to figure out this one! I submitted 3 or 4 possible answers including one that had to do with ” the city of gold” and conquistadors! I actually got help from my local librarian to get the correct answer. I was trying to make the question/answer way too complicated. Sometimes simple is the answer. 🙂

    feel better soon Kristen. 🙂

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  36. Even though the contest is over, I would love to learn what the challenges were so I can learn as if I had been a participant. Are the details still posted somewhere that I just haven’t been able to find?

    With gratitude,

  37. So happy to be participating in Scavenger Hunt 2.0! Congrats to last year’s winners. I am learning bunches and so glad to have been led to this fun post from one of the challenges this year!

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