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What You Don’t Know (Estie Rand)

  • Episode #25

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Estie Rand is the founder of Strand Consulting, a marketing consulting company that specializes in bringing big-business tools to small-business budgets. Estie sees herself as a born business leader, having started her first business when she was just 10 years old.

In this episode of Making It, Estie shares her journey of learning and entrepreneurial growth across a myriad of industries and side hustles. Her passion for owning her own business and helping others with their dreams of successful entrepreneurship has led Estie down the path to making it. Her recipe for success is to be inspired by a vision of her own success but guided to that success by those who know what it takes to get there.

“The most important thing you can do is get someone to guide you; at least one someone.” ”

“There’s so much that you don’t know you don’t know.”

Estie Rand

Estie Rand is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational consulting firm that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them in bringing their vision to life with more ease.

Estie has been a certified professional coach for over 12 years, and she pours all her experience into her work, making her services highly valuable and effective. Through Strand Consulting, Estie is able to help small business owners around the world by providing marketing strategies that allow them to launch and scale their business.

Resources or websites mentioned in this episode:


  • Guest – Estie Rand
  • Associate producer – Danny Bermant
  • Producer – Cynthia Lamb
  • Executive producer – Danny Iny
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snavely

Music credits: 

  • Track Title: The Sunniest Kids
    Artist Name(s): Rhythm Scott
    Writer Name: Scott Roush
  • Track Title: Sweet Loving Waltz
    Artist Name(s): Sounds Like Sander
    Writer Name: S.L.J. Kalmeijer
  • Track Title: And So It Goes
    Artist Name(s): Moments
    Writer Name: Adrian Dominic Walther
  • Track Title: Morning Routine and Chill
    Artist Name(s): Ghost Beatz
    Writer Name: Dean William Palya, Jr.

Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.