Video expert Lou Bortone brings nearly 40 years of experience in the field to show you how to conquer “camera shyness” and reach way more people with video marketing.

Lou Bortone, sometimes referred to as The Godfather of Video, has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. Before that, he spent 20 years as a marketing executive in the television and entertainment industries.

Hosts Linda Claire Puig and Ari Iny discuss with Lou how to conquer “camera shyness” and reach way more people with video marketing. 

In this episode, we discuss:

• The surprising reason why video marketing is actually a dream for introverts…and how to start using it for fast audience growth and to make yourself a go-to authority
• How to combine video with email to boost engagement (including what to put in the subject line and body copy)
• Why you should never follow a script while filming—and the simple alternative that helps you make more authentic and relatable videos
• And much more!

“Video in particular is a dream for introverts. We can stay at home in front of our computer and still do business around the world.”

Lou Bortone

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent more than 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of Video Marketing Rules: How to Win in a World Gone Video.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Lou’s website
Lou’s free gift

Credits:
Guest: Lou Bortone
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION