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Transformation, Not Time (Ray Hinish)

  • Episode #75

Newer coaches often wonder: How long should a session be? In this episode, Melinda dives into this question with Certified Master Business Coach Ray Hinish — and together, they break down the five factors that provide the answer.

Ray Hinish is a Certified Master Business Coach, founder of Upgraded Life, and an ACES coach with Mirasee. His mission is to make world-class coaching affordable and available to anyone who needs it. 

In this episode we discuss:

  • Looking at session times from both the client’s and coach’s perspective.
  • How more time does not always equal better outcomes.
  • Whether your coaching focus affects session lengths.
  • Lack of confidence among new coaches and how it plays into time.
  • The all-too-common trap of “unnecessary coaching” and how it robs you.
  • How to ensure clients don’t become dependent on you.
  • Ways to prep your clients for more effective sessions.
“It’s not the session time that people want. It’s the transformation.”

Ray Hinish

When Ray was a teenager, he never felt like he had extraordinary talent. He was a chubby, nugget-headed kid with Pepsi-bottle glasses. His grades were average. He felt he had no discernible athletic ability. He felt average; in fact, he was average. Today he understands that his “averageness” is his superpower. He was gifted with “averageness”…and the desire to be more than average.

These two competing realities sent him on a quest to learn how to “manufacture extraordinary”.

Throughout the years, he has studied high-performance and human potential starting and read hundreds of books and logged thousands of hours in training on the subject of “manufacturing greatness” in life and business.

Using that knowledge, he has started multiple businesses that have grossed over $30 million. Now his mission is to teach and coach other achievement-focused entrepreneurs to live their potential and dreams!

Resources or websites mentioned in this episode:
Coaches Console
Ray’s website
Ray’s LinkedIn
Ray’s private podcast for clients

Guest: Ray Hinish
Host: Melinda Cohan
Producer: Cynthia Lamb
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”