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The Missing Piece (Mary Williams)

  • Episode #16

Creating a successful course requires attention to market demand, but how do you know what that demand is, and how can you provide solutions within a client’s comfort zone? Sometimes the missing piece is a little outside of where you are looking. Mary Williams, founder of Sensible Woo, discovered opportunities to use what did resonate with clients in an effort to help them with challenges outside their comfort zone. 

In this episode, Mary, Danny and Abe discuss looking past the obvious issue and digging into why your clients are facing the challenges they are facing. Mary describes how she engineered a framework for her course that helped her clients overcome challenges they could not clearly see by incorporating familiar and comfortable skills and concepts.

In this episode we discuss:

  • Being aware of the issues behind your clients’ challenges
  • Combining strategies within your course to deliver solutions
  • Using marketing structures that encourage commitment from clients
  • Valuing your services appropriately
  • Digging even deeper with Danny and Abe’s post-interview debrief.

“I think [clients] really need a bridge that they can understand.”

“Teaching [clients] those flexibility and resilience skills is, I think, part of the process too, and they don’t really realize that’s what they’re doing.”

Mary Williams

Guest Bio: Mary is the Chief Technology Therapist at Sensible Woo, where she teaches highly sensitive & neurodivergent online business owners how to replace technological chaos with a harmonious system. Through programs like Digital Feng Shui, her clients optimize their business foundation from an emotional and intuitive perspective so that they can delegate and automate without wasting time, money, or energy.

She is an accredited librarian with a Master of Science in Information and set the foundation of her career as the first digital archivist for Disney Animation Studios. From there, she has worked with marketing agencies, entertainment technology companies, public libraries, fundraising organizations, and technology start-ups.  You can connect with Mary at, subscribe for updates, and access her free library of learning resources.

Resources or websites mentioned in this episode:


  • Guest: Mary Williams
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.