Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy, folk or traditional tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin….

“And so very often in that place that we clear in entrepreneurship, we clear that space for something new, we find this tiny golden nugget, this tiny, beautiful idea that has potential.

“And then if we can find a way to put it somewhere to do something with it, we can open up this possibility. It’s just such a wonderful metaphor for the process we go through as entrepreneurs, to build something brand new.”

Lisa Bloom

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

• Mirasee 
• The Story-coach  
• Lisa Bloom’s book – The Story Advantage

Credits:

• Host – Lisa Bloom
• Produced by – Cynthia Lamb
• Executive producer – Danny Iny
• Assembled by – Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please follow us on Apple podcasts, Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Meadow Sanctuary
Artist Name(s): Outside the Sky
Writer Name: Dustin Random
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Lonely Boy
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION