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Structural Evolution (Melissa Guller)

  • Episode #48

Course-creation expert Melissa Guller has an enormous amount of experience in teaching and course design. In this episode, she shares the evolution of structures and practices that have had a big impact on engagement and transformational success.

Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses. 

In this episode, Danny and Abe talk with Melissa about her highly impactful course design structures.

In this episode we discuss:

  • How to create ways to support different styles of learning.
  • Changes in course creation and how student expectations are evolving.
  • The competitive advantage of instructor involvement and regular course updates.
  • Premium courses vs. celebrity or low-cost courses.
  • The value of built-in checkpoints throughout the course that lead to stronger iterations.
  • Why it’s important to implement elements of practice into your course.
  • Why you should consider a very thorough onboarding process.
  • What is the 40/40/20 rule, and why is it important?
  • What is the Learn-Practice-Apply model, and how can you use it to improve your course?
  • How starting with a smaller, simpler course can help you build your dream course.
“You know, taking a lot of online courses gives us a sense of what they should include, but it doesn’t mean we understand what goes into doing it really well. And there’s a learning curve just like there is with anything else.”

Melissa Guller

Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.

Previously, Melissa worked full-time in the online course industry as the Senior Launch Manager for Ramit Sethi’s 8-figure course business and the Director of Marketing for Teachable, the #1 online course creation software.

Resources or websites mentioned in this episode:
Mirasee
Melissa’s website
Melissa’s LinkedIn

Credits:
Guest: Melissa Guller
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

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Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.