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Selling Through Story (Lisa Bloom)

  • Episode #23

Story Coach Founder & CEO Lisa Bloom discusses how to harness the power of storytelling to attract opportunities, transform lives and close deals by finding and leveraging your own compelling stories.

Lisa Bloom, founder and CEO of Story Coach, helps entrepreneurs and business leaders use story to articulate their goals and carry out their business intentions to achieve what they’re really here to do in the world.

Hosts Linda Claire Puig and Ari Iny explore with Lisa how to harness the power of storytelling to attract opportunities, transform lives and close deals by finding and leveraging your own compelling stories.

In this episode, we discuss:

  • How to tell your story in a way that aligns with your prospect’s story, making enrolling with you irresistible (this one skill can power your marketing, your coaching services, and even your personal life!)
  • The crucial questions to answer before you begin crafting your stories.
  • How the stories we tell can shift and change our reality – and how to use that in your coaching and prospecting to make a powerful impact on the people you serve
  • And much more!
“What’s really important is knowing who you’re telling the story to and what the story is for.”

Lisa Bloom

Lisa Bloom, founder and CEO of Story Coach, empowers people and businesses worldwide with her Story Coaching programs, as well as with consulting, workshops and keynote speeches.

Resources or websites mentioned in this episode:
6-Figure Newsletters
Lisa’s website
Lisa’s free gift

Guest: Lisa Bloom
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Blowing Up

“What’s their secret?” If you’ve ever looked at a highly successful entrepreneur and asked that question, Blowing Up is your chance to get the answer! In each episode of the podcast, Linda Claire Puig and Ari Iny ask a top entrepreneur to share the details behind the one strategy that exploded their income and impact the most. You’ll discover proven and tested ways to make more sales, grow your audience, connect with partners, expand into new areas, and more!