Sign up for the 2 Sigma Newsletter

Mirasee's best resources, ideas and advice – curated and delivered to your inbox!

Rev Up Referrals (Virginia Muzquiz)

  • Episode #34

Despite all the advanced strategies used in digital marketing, our guest today says that referrals still trump social media and email campaigns for highest ROI. And when it comes to referral tactics, today’s guest says she has a proven method for getting big results.

In this episode, Melinda talks with Virgina Muzquiz, aka The Referral Diva® . Virginia is the founder and CEO of Master Connectors, Inc., where she teaches the art of funneling high-quality referrals. She shares specific ways to build and organize a network that any entrepreneur can then nurture and leverage to realize impressive results. And no excuses for introverts, either!

Be sure to check out the links below for Virginia’s FREE Business by Referral Blueprint and subsequent free bonus material. 
In this episode we discuss:

  • What is networking really for? (Hint: it’s not about selling or getting clients).
  • The six step process for moving people through your network.
  • The importance of reciprocity and reciprocal boundaries in each stage of the process.
  • How do you know where to network?
  • Why introverts may be better at networking than extroverts. 
  • What are the steps for building a plan for referrals?
“I think it really boils down to that your network is your net worth, and if you really want to turn that network into gold, you’ve got to be intentional, proactive, and courageous.”

Virginia Muzquiz

Virginia Muzquiz is the founder and CEO of Master Connectors, Inc., where she teaches the art of funneling high-quality referrals. Virginia has more than two decades of experience teaching entrepreneurs and small business owners her process, known as the Referral Alchemy. Her passion is teaching entrepreneurs how networking for business is profitable and fun. She developed her process by a word-of-mouth strategy and has helped companies find exponential growth. 

Resources or websites mentioned in this episode:
Coaches Console
Virginia’s website
Virginia’s LinkedIn
Special offerBusiness by Referral Blueprint

Guest: Virginia Muzquiz
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”