Mirasee CEO Danny Iny details the massive impact that guaranteeing results can have on sales, program quality, and the strength of your team. Discover a nuanced approach to crafting meaningful guarantees that increase trust and confidence in your buyers.

Danny Iny is the founder and CEO of Mirasee. His latest book is titled Online Courses: A Business Parable About How to Create Freedom by Teaching Your Gift, and he is the host of the popular podcast, Course Lab. 

Hosts Linda Claire Puig and Ari Iny talk with Danny about the massive impact that guaranteeing results can have on sales, on the quality of your programs, and on the strength of your team. 

During the conversation, you’ll discover:

• How to deliver things that nobody else in your industry can, with something you put in your guarantees
• Why Danny doesn’t believe in the standard “30-day, money-back guarantee”—and the powerful alternatives he recommends
• What to do if you can’t find a guarantee you’re comfortable offering (this simple approach also delivers tons of value to your buyers)
• The direct causal relationship fostered by guarantees between program quality, team quality and income generation
• And much more.

“Sales are fundamentally about trust, and being willing to put my money where my mouth is gives people confidence.”

Danny Iny

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift,  Leveraged Learning and Teach and Grow Rich, among others. He is the host of the Course Lab podcast and is also the creator of the acclaimed Hybrid Course University training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.

Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer and advisor to many of the top leaders in our industry.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Danny’s website
Danny’s free gift

Credits:
Guest: Danny Iny
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION